FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI

Öz

Bu çalışmanın amaçları; (1) Türkiye’de faaliyet gösteren özel sektör firmalarını temsil eden bir olasılık örneklemi üretmek, (2) bu firmaların literatürde işletme performansını belirleyen üç temel örgüt kültürü ögesi olarak tanımlanan Pazar Oryantasyonu, Öğrenme Oryantasyonu ve Girişimcilik Oryantasyonu özellikleri açısından genel profilini belirlemek, (3) bu üç kültürel oryantasyon faktörünün, firmaların Yenilikçilik Kapasitelerini, ne şekilde etkilediklerini incelemek ve (4) firmaların kültürel özellikleri ve Yenilikçilik Kapasitesi değişkenlerinin işletme performansının çeşitli göstergelerini ne derecede ve ne tür süreçlerle etkilediklerini ayrıntılarıyla ortaya koymaktır. Bu saha çalışması kapsamında 441 özel sektör firmasının yöneticileri ve çalışanlarından anket yöntemiyle veri toplanmış olup (toplam 2720 anket), araştırılan ilişkilerle ilgili geliştirilen model ve hipotezler istatistiksel testlere tabi tutulmuş ve ortaya çıkan bulgular etraflıca tartışılmıştır. Sonuçlar, incelenen üç önemli örgüt kültürü ögesinden her birinin işletmelerin yenilikçilik kapasitelerinin ve/veya çeşitli performans göstergelerinin çok yüksek oranlarda belirleyici konumda olduklarını ortaya koymaktadır

Anahtar Kelimeler

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FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI

Öz

Anahtar Kelimeler

• Organizational Culture, Market Orientation, Learning Orientation

Kaynakça

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