ÇALIŞANLARIN KURUMSAL İTİBAR SÜRECİNE KATILIMLARINDA İÇSEL İLETİŞİMİN ROLÜ

Öz

Anahtar Kelimeler

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ÇALIŞANLARIN KURUMSAL İTİBAR SÜRECİNE KATILIMLARINDA İÇSEL İLETİŞİMİN ROLÜ

Öz

Çalışanlar, kurumsal itibar sürecinin temelidir. Diğer bir deyişle, çalışanların desteğini kazanmadan kurumlar için güçlü itibar sahibi olmak mümkün değildir. Bu nedenle güçlü kurumsal itibara sahip olmak isteyen kurumlar, öncelikle bu gerçeğin farkında olmalıdır. İçsel iletişim, çalışanların kurumsal itibar sürecine katılımlarının sağlanmasında oldukça önemli bir rol üstlenmektedir. Bu çalışmanın amacı, çalışanların kurumsal itibar sürecindeki önemini ve çalışanların kurumsal itibar sürecine katılmaları açısından teşvik edilmesinde içsel iletişimin rolünü ortaya koymaktır

Anahtar Kelimeler

• Kurumsal itibar, çalışanlar, kurumsal iletişim, içsel iletişim

Kaynakça

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