DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Nahit Erdem KÖKER Aylin Göztaş; Aylin Göztaş

EN TR

DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND

Öz

The topics explicated in this abstract are communication strategies, online branding, city promotion and branding studies of municipalities, the usage of internet and web sites in creating and developing a city brand. Within the paper, the websites of Sydney, London, Paris, Rome and NewYork(respectively ‐2006) are campared with the websites of Paris, Sydney, London, Rome and NewYork(respectively‐2009) by website analysis method. The aim of this study is to identify if there occurs a positive relation between the websites of the cities and The Anholt‐GMI City Brands Index. The official web sites of municipalities of the first best 5 cities under The Anholt‐GMI City Brands Index are also analyzed within the abstract.

Anahtar Kelimeler

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Konferans Bildirisi

Yazarlar

Nahit Erdem KÖKER Aylin Göztaş Bu kişi benim

Aylin Göztaş Bu kişi benim

Yayımlanma Tarihi

1 Haziran 2010

Gönderilme Tarihi

23 Ağustos 2014

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2010 Cilt: 5 Sayı: 20

IZ

https://izlik.org/JA58DA78KL

Kaynak Göster

RIS / Bibtex

APA

Göztaş, N. E. K. A., & Göztaş, A. (2010). DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi, 5(20), 3331-3347. https://izlik.org/JA58DA78KL

AMA

1.Göztaş NEKA, Göztaş A. DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi. 2010;5(20):3331-3347. https://izlik.org/JA58DA78KL

Chicago

Göztaş, Nahit Erdem KÖKER Aylin, ve Aylin Göztaş. 2010. “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”. Yaşar Üniversitesi E-Dergisi 5 (20): 3331-47. https://izlik.org/JA58DA78KL.

EndNote

Göztaş NEKA, Göztaş A (01 Haziran 2010) DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi 5 20 3331–3347.

IEEE

[1]N. E. K. A. Göztaş ve A. Göztaş, “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”, Yaşar Üniversitesi E-Dergisi, c. 5, sy 20, ss. 3331–3347, Haz. 2010, [çevrimiçi]. Erişim adresi: https://izlik.org/JA58DA78KL

ISNAD

Göztaş, Nahit Erdem KÖKER Aylin - Göztaş, Aylin. “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”. Yaşar Üniversitesi E-Dergisi 5/20 (01 Haziran 2010): 3331-3347. https://izlik.org/JA58DA78KL.

JAMA

1.Göztaş NEKA, Göztaş A. DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi. 2010;5:3331–3347.

MLA

Göztaş, Nahit Erdem KÖKER Aylin, ve Aylin Göztaş. “DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND”. Yaşar Üniversitesi E-Dergisi, c. 5, sy 20, Haziran 2010, ss. 3331-47, https://izlik.org/JA58DA78KL.

Vancouver

1.Nahit Erdem KÖKER Aylin Göztaş, Aylin Göztaş. DIGITALIZATION OF THE CITIES: AN ANALYSIS OF CITY MUNICIPALITY WEB SITES AS A PART OF CITY BRAND. Yaşar Üniversitesi E-Dergisi [Internet]. 01 Haziran 2010;5(20):3331-47. Erişim adresi: https://izlik.org/JA58DA78KL