SELF-REGULATION OF ADVERTISING IN TURKEY:THE ROLE OF CHANGING INDUSTRY DYNAMICS

Öz

Anahtar Kelimeler

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SELF-REGULATION OF ADVERTISING IN TURKEY:THE ROLE OF CHANGING INDUSTRY DYNAMICS

Öz

It is the recognition of the advertising industry that ethics in advertising require an overall responsibility of all stakeholders of industry. There are a number of laws in many developed countries that clearly define rules and regulations in regards to placement, timing and content of the advertising. Self-regulatory organizations (SROs) also exert some regulatory authority over the industry. This study serves an important up to date analysis of these challenges, transformations, and evaluates reflections through the self-regulatory mechanism of advertising in Turkey. In order to address these challenges, our paper provides first a comprehensive review of the literature on advertising ethics and analyzes the distribution of complaints submitted to the Turkish Advertising Self Regulatory Board (TASRB). The analysis is based on a content analysis of the complaints

Anahtar Kelimeler

• Self-regulation, ethics, consumer complaints, advertising standards