SOSYAL MEDYA KULLANIMI VE MAHREMİYET ALGISI: FACEBOOK KULLANICILARININ MAHREMİYET ENDİŞELERİ VE FARKINDALIKLARI / CHANGES IN USE AND PERCEPTION OF PRIVACY: EXPLORING FACEBOOK USERS’ PRIVACY CONCERNS AND AWARENESS OF PRIVACY IMPLICATIONS

Öz

In this study, young adults’ privacy concerns and their awareness of privacy implications were examined. Moreover two important factors were examined to understand their awareness of privacy implications. These factors are Facebook usage and n ews media consumption. Finally, the way users’ awareness of privacy implications affects those individuals’ usage of Facebook was examined. A total of 2,000 students were invited to participate in this survey. The survey was conducted February 12 to Febr uary 26, 2012. A total of 373 college students participated in this study. The results show that young adults’ Facebook usage and media consumption are positively associated with awareness of privacy implications. In addition, users who consume news media often are more likely to be aware of privacy implications than users who consume it rarely. Moreover, the results show that awareness of privacy implications is linked to stricter profile specifications. Furthermore, the results found that awareness of Facebook privacy implications may lead individuals to consider quitting Facebook.

Anahtar Kelimeler

• Facebook, privacy, awareness, social media

Sosyal Medya Kullanımı ve Mahremiyet Algısı: Facebook kullanıcılarının mahremiyet endişeleri ve farkındalıkları

Öz

Bu çalışmada üniversite yaşındaki gençlerin sosyal medyadaki özel yaşam mahremiyeti hakkındaki endişeleri ve sosyal medya sitelerindeki mahremiyet problemleri incelenmiştir. Bunun dışında gençlerin sosyal medyadaki mahremiyet problemleri hakkındaki farkındalıklarını anlamak için, gençlerin Facebook ve diğer medya araçlarını kullanımlarıda araştırıldı. Son olarak gençlerin sosyal medyadaki mahremiyet problemleri karşısındaki farkındalıklarının sosyal medya kullanımlarını nasıl etkiledikleride araştırıldı. 12 şubat ve 26 şubat 2012 arasında üniversite öğrencileri arasında anket düzenlendi. Ankete 2000 kişi davet edildi. Katılan kişi sayısı 373 oldu. Sonuçlara göre gençlerin sosyal medya ve diğer medya araçlarını kullanımları ile mahremiyet problemleri farkındalık ları arasında pozitif yönde ilişki tesbit edildi. Özellikle haberleri takip eden gençlerin farkındalıklarının daha fazla olduğu gö zlemlendi. Dahası farkındalıklar arttıkça kullanıcıların profillerinin gizlilik ayarlarının daha kapalı (stricter) olduğu gözlemlendı.Son olarak farkındalığın artmasının bireylerin Facebook hesaplarını kapatmaları ihtimalini güçlendirdiği gözlemlendi.

Anahtar Kelimeler

• Facebook, sosyal medya, mahremiyet ayarları, medya

Kaynakça

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