Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines

Gulbin Durmaz; Hasan Kemal Suher; Cisil Sohodol Bır

doi:10.19168/jyu.00944

Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines

Öz

The Elaboration Likelihood Model which has been accepted as an alimentary system of persuasive communication explains the process of persuasive communication in two routes or ways. This study aims to analyze advertisements, which were positioned in special and general interest magazines using the Elaboration Likelihood Model and its strategies. This inquiry is conducted via purposive sampling methodology. According to the results of this research, the Elaboration Likelihood Model has been generally supported. All hypotheses that relate to general interest magazines are supported, however the hypotheses that relate to special interest magazines could lead to different results by extending the sample and by investigating different special interest magazines. When analyzing cognitive shortcuts which have been given to the readers in general interest magazine advertisements, results show an underling assumption that readers have both low motivation and low ability. On the other hand, special interest magazines readers are exposed to more argument than general interest magazines readers this presupposes that they have both high motivation and high ability.

Anahtar Kelimeler

Detaylandırma Olasılık Modeli, Basılı Reklamlar, Özel İlgi Dergileri, Genel İlgi Dergileri, İçerik Analizi

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Gulbin Durmaz Bu kişi benim

Hasan Kemal Suher

Cisil Sohodol Bır Bu kişi benim

Yayımlanma Tarihi

26 Ocak 2016

Gönderilme Tarihi

15 Haziran 2015

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 11 Sayı: 41

DOI

https://doi.org/10.19168/jyu.00944

IZ

https://izlik.org/JA33YS57DB

Kaynak Göster

RIS / Bibtex

APA

Durmaz, G., Suher, H. K., & Bır, C. S. (2016). Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines. Yaşar Üniversitesi E-Dergisi, 11(41), 45-55. https://doi.org/10.19168/jyu.00944

AMA

1.Durmaz G, Suher HK, Bır CS. Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines. Yaşar Üniversitesi E-Dergisi. 2016;11(41):45-55. doi:10.19168/jyu.00944

Chicago

Durmaz, Gulbin, Hasan Kemal Suher, ve Cisil Sohodol Bır. 2016. “Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines”. Yaşar Üniversitesi E-Dergisi 11 (41): 45-55. https://doi.org/10.19168/jyu.00944.

EndNote

Durmaz G, Suher HK, Bır CS (01 Ocak 2016) Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines. Yaşar Üniversitesi E-Dergisi 11 41 45–55.

IEEE

[1]G. Durmaz, H. K. Suher, ve C. S. Bır, “Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines”, Yaşar Üniversitesi E-Dergisi, c. 11, sy 41, ss. 45–55, Oca. 2016, doi: 10.19168/jyu.00944.

ISNAD

Durmaz, Gulbin - Suher, Hasan Kemal - Bır, Cisil Sohodol. “Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines”. Yaşar Üniversitesi E-Dergisi 11/41 (01 Ocak 2016): 45-55. https://doi.org/10.19168/jyu.00944.

JAMA

1.Durmaz G, Suher HK, Bır CS. Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines. Yaşar Üniversitesi E-Dergisi. 2016;11:45–55.

MLA

Durmaz, Gulbin, vd. “Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines”. Yaşar Üniversitesi E-Dergisi, c. 11, sy 41, Ocak 2016, ss. 45-55, doi:10.19168/jyu.00944.

Vancouver

1.Gulbin Durmaz, Hasan Kemal Suher, Cisil Sohodol Bır. Elaboration Likelihood Model (ELM) In Print Advertisements: A Content Analysis of Advertisements Which Is Positioned In Special and General Interest Magazines. Yaşar Üniversitesi E-Dergisi. 01 Ocak 2016;11(41):45-5. doi:10.19168/jyu.00944

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