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Öz

The researches that are conducted in the discipline of tourism recently have pointed out that the motives of the participants play a determinative role in the management of the events. The underlying motives for participating an event and the demographic characteristics of the visitors can make an important contribution both for the planning process and the marketing studies of the events. The aim of this study, is to classify the motives of the individuals according to the type of events that are participated in Izmir, in this context, data have been collected from the event participants who have joined the events which are organised in the provincial borders of Izmir by using the questionnaire technique. The visitors that have participated in the film, flower and boyoz (a pastry that is associated with Izmir) festivals in Izmir constitute the universe of the research , 460 questionnaires have been obtained as 175 from the film festival, 141 from the flower festival and 144 from the boyoz festival. As a result of the research, it is determined that the motives of the participation in the events differentiate according to the types of the events

Anahtar Kelimeler

• Event, Motive, Tourist Behaviour, Event Management, İzmir

THE COMPARISON OF THE DEMOGRAPHIC FEATURES OF THE PARTICIPANTS IN TERMS OF PARTICIPATION MOTIVES TO DIFFERENT EVENTS

Öz

The researches that are made in the discipline of tourism recently have  pointed out that the motives of the participant individuals play a determinative role in the management of the events. Investigation of the motives of the visitors   participating  in  the events, which identify  the demographic features and participation motives  of the visitors according to the results of these researches, make an important contribution in respect to   the planning and the marketing studies  of the events. The purpose of this study, is to classify the motives of the individuals,  who participate in an event in Izmir,   as per  the type of the event. In this context,  data have been collected from the visitors  participating  in  the events that are   organised  in the provincial borders of Izmir  by using the  questionnaire  technique. The visitors that have participated in the film, flower and boyoz (a pastry that is associated with Izmir) festivals in Izmir   during the time  the research   is being conducted,  constitute  the universe of the research  and as a result of the research, 460 questionnaires  have been obtained  as   175 from the film  festival, 141 from  the flower festival and 144 from the boyoz festival. As a result of the   research, it is determined  that the motives  of the participation in the events  differentiate according to the types of the events.

Key Words: Event, Motive, Tourist Behaviour, Event Management, İzmir

Anahtar Kelimeler

• Etkinlik, Güdü, Turist Davranışı, Etkinlik Yönetimi, İzmir

Kaynakça

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