Araştırma Makalesi
BibTex RIS Kaynak Göster

Kadın Tüketicilerin Instagram Üzerindeki Plansız Satın Alma Davranışlarında Etkili Olan Hazcı Alışveriş Motivasyonlarının İncelenmesi

Yıl 2021, , 1605 - 1623, 31.10.2021
https://doi.org/10.19168/jyasar.892799

Öz

Teknolojik alanda yaşanan gelişmeler, tüketicilerin çevrimiçi alışveriş kararlarını teşvik etme veya önleme gibi etkileyici roller üstlenen sosyal medya araçlarının da önemini arttırmaktadır. Sosyal paylaşım siteleri, güçlü iletişim yönleri ve online alışverişe uygun ortamlar oluşturmaları açısından tercih edilen dijital platformalar olarak karşımıza çıkmaktadır. Bu sebeple çalışmanın amacı, kadın tüketicilerin Instagram üzerindeki plansız satın alma davranışlarında ve tüketici güveninde etkili olan hazcı alışveriş motivasyon boyutlarının incelenmesidir. Online anket yöntemiyle, Instagramı aktif bir şekilde kullanan ve Instagram üzerinden alışveriş deneyimi yaşamış 324 kadın tüketiciden veri toplanmış olup, araştırma modelindeki ilişkiler yapısal eşitlik modellemesi yoluyla incelenmiştir. Araştırma sonuçlarına göre; macera temelli, zevk temelli, değer temelli ve sosyal temelli hazcı alışveriş motivasyonlarının, plansız satın alma üzerinde anlamlı etkiye sahip olduğu görülürken, değer temelli, macera temelli ve zevk temelli motivasyonların ise tüketici güveni üzerinde anlamlı etkisi olduğu sonucuna ulaşılmıştır.

Kaynakça

  • Adelaar, T., Chang, S., Lancendorfer, K. M., Lee, B., & Morimoto, M. (2003). Effects of Media Formats on Emotions and Impulse Buying Intent. Journal of Information Technology, 18(1), 247-266.
  • Allam, H., Bliemel, M., Spiteri, L., Blustein, J., & Ali-Hassan, H. (2019). Applying a multi-dimensional hedonic concept of intrinsic motivation on social tagging tools: A theoretical model and empirical validation. International Journal of Information Management, 45(1), 211-222.
  • Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: an online-offline comparative and the impact of social media. Spanish Journal of Marketing, 22(5), 42-62.
  • Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95.
  • Arora, T., & Agarwal, B. (2020). Impact of Social Media Advertising on Millennials Buying Behaviour. International Journal of Intelligent Enterprise, 7(4), 481-500.
  • Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20(4), 644-656.
  • Bakhshi, S., Shamma, D. A., & Gilbert, E. E. (2014). Faces engage us: photos with faces attract more likes and comments on Instagram. CHI '14: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, (s. 965-974). Toronto.
  • Bayram, N. (2010). Yapısal Eşitlik Modellemesine Giriş Amos Uygulamaları. Bursa: Ezgi Kitabevi.
  • Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
  • Berezan, O., Krishen, A. S., Agarwal, S., & Kachroo, P. (2018). The pursuit of virtual happiness: Exploring the social media experience across generations. Journal of Business Research, 89(1), 455-461.
  • Berezan, O., Krishen, A. S., Agarwal, S., & Kachroo, P. (2020). Exploring loneliness and social networking: Recipes for hedonic well-being on Facebook. Journal of Business Research, 115(1), 258-265.
  • Bilgihan, A. (2016). Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding. Computers in Human Behavior, 61(1), 103-113.
  • Bizzi, L., & Labban, A. (2019). The double-edged impact of social media on online trading: Opportunities, threats, and recommendations for organizations. Business Horizons, 62(4), 509-519.
  • Bressolles, G., Durrieu, F., & Giraud, M. (2007). The impact of electronic service quality's dimensions on customer satisfaction and buying impulse. Journal of Customer Behaviour, 6(1), 37-56.
  • Chana, T. K., Cheunga, C. M., & Lee, Z. W. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(1), 204-217.
  • Che, J. W., Cheung, C. M., & Thadani, D. R. (2017). Consumer Purchase Decision in Instagram Stores:The Role of Consumer Trust. Proceedings of the 50th Hawaii International Conference on System Sciences, (s. 24-33). Hawaii.
  • Chen, J. V., Su, B.-C., & Widjaja, A. E. (2016). Facebook C2C social commerce: A study of online impulse buying. Decision Support Systems, 83(1), 57-69.
  • Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information & Management, 56(2), 236-248.
  • Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535.
  • Clover, V. T. (1950). Relative Importance of Impulse-Buying in Retail Stores. Journal of Marketing, 15(1), 66-70.
  • Cyr, D. (2008). Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty. Journal of Management Information Systems, 24(4), 47-72.
  • Dawson, S., & Kim, M. (2010). Cues on apparel web sites that trigger impulse purchases. Journal of Fashion Marketing and Management, 14(2), 230-246.
  • Dhir, A., Kaur, P., & Rajala, R. (2018). Why do young people tag photos on social networking sites? Explaining user intentions. International Journal of Information Management, 38(1), 117-127.
  • Disabato, D., Goodman, F., Kashdan, T. B., Short, J. L., & Aaron, J. (2015). Different Types of Well-Being? A Cross-Cultural Examination of Hedonic and Eudaimonic Well-Being. Psychological Assessment, 28(5), 471-482.
  • Djafarova, E., & Bowes, T. (2021). ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59(1), 102345.
  • Doll, W. J., Xia, W., & Torkzadeh, G. (1994). A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument. MIS Quarterly, 18(4), 453-461.
  • E-Commerce Information Platform. (2020). https://www.eticaret.gov.tr/haberler/10040/detay
  • Fiore, A. M., & Jin, H.‐J. (2003). Influence of image interactivity on approach responses towards an online retailer. Internet Research, 13(1), 38-48.
  • Fiore, A. M., Jin, H.-J., & Kim, J. (2005). For Fun and Profit: Image Interactivity, Hedonic Value, and Responses Towards an Online Store. Psychology and Marketing, 22(8), 669-694.
  • Fischer, E., & Arnold, S. J. (1990). More Than a Labor of Love: Gender Roles and Christmas Gift Shopping. Journal of Consumer Research, 17(3), 333-345.
  • Ganesh, J., Reynolds, K. E., & Luckett, M. G. (2007). Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach. Journal of the Academy of Marketing Science, 35(3), 369-381.
  • Ganesh, J., Reynolds, K. E., Luckett, M., & Pomirleanu, N. (2010). Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies. Journal of Retailing, 86(1), 106-115.
  • Gavilan, D., Avello, M., & Abril, C. (2010). Hedonic Buying Motivations and Time-Style: What Makes Hurried Women Shoppers Tick. The International Journal of Management and Business, 1(1), 128-155.
  • Gorn, G., Chattopadhyay, A., Sengupta, J., & Tripathi, S. (2004). Waiting for the Web: How Screen Color Affects Time Perception. Journal of Marketing Research, 41(2), 215-225.
  • Handayani, R. C., Purwandari, B., Solichah, I., & Prima, P. (2018). The Impact of Instagram "Call-to-Action" Buttons on Customers' Impulse Buying. ICBIM '18: Proceedings of the 2nd International Conference on Business and Information Management, (s. 50-56). New York.
  • Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132-140.
  • Huta, V., & Waterman, A. S. (2014). Eudaimonia and Its Distinction from Hedonia: Developing a Classification and Terminology for Understanding Conceptual and Operational Definitions. Journal of Happiness Studies, 15(1), 1425-1456.
  • Jamal, A., Davies, F., Chudry, F., & Al-Marri, M. (2006). Profiling consumers: A study of Qatari consumers’ shopping motivations. Journal of Retailing and Consumer Services, 13(1), 67-80.
  • Jin, S. V., & Ryu, E. (2020). “I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55(1), 102121.
  • Kacen, J. J., & Lee, J. A. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. Journal of Consumer Psychology, 12(2), 163-176.
  • Kalaycı, Ş. (2010). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. Ankara: Asil Yayınevi.
  • Kang, J., & Park‐Poaps, H. (2010). Hedonic and utilitarian shopping motivations of fashion leadership. Journal of Fashion Marketing and Management, 14(2), 312-328.
  • Kim, H.-S. (2006). Using hedonic and utilitarian shopping motivations to profile inner city consumers. Journal of Shopping Center Research, 13(1), 57-79.
  • Kim, H.-S., & Hong, H. (2011). Fashion Leadership and Hedonic Shopping Motivations of Female Consumers. Clothing and Textiles Research Journal, 29(4), 314-330.
  • Kim, J. U., Kim, W. J., & Park, S. C. (2010). Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping. Computers in Human Behavior, 26(5), 1208-1222.
  • Kim, J., Fiore, A. M., & Lee, H.-H. (2007). Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer. Journal of Retailing and Consumer Services, 14(2), 95-107.
  • Kollat, D. T., & Willett, R. P. (1969). Is Impulse Purchasing Really a Useful Concept for Marketing Decisions? Journal of Marketing, 33(1), 79-83.
  • Koufaris, M., Kambil, A., & LaBarbera, P. A. (2001). Consumer Behavior in Web-Based Commerce: An Empirical Study. International Journal of Electronic Commerce, 6(2), 115-138.
  • Krishnamurthy, B., & Wills, C. E. (2008). Characterizing privacy in online social networks. Proceedings of the First Workshop on Online Social Networks, (s. 37-42). New York.
  • Li, H., Daugherty, T., & Biocca, F. (2001). Characteristics of virtual experience in electronic commerce: A protocol analysis. Journal of Interactive Marketing, 15(3), 13-30.
  • Liu, Y., Li, H., & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions. Decision Support Systems, 55(3), 829-837.
  • Lowry, P. B., Vance, A., Moody, G., Beckman, B., & Read, A. (2008). Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites. Journal of Management Information Systems, 24(4), 199-224.
  • Luarn, P., Yang, J.-C., & Chiu, Y.-P. (2015). Why People Check In to Social Network Sites. International Journal of Electronic Commerce, 19(4), 21-46.
  • Martínez-López, F. J., Pla-García, C., Gázquez-Abad, J. C., & Rodriguez-Ardura, I. (2016). Hedonic motivations in online consumption behaviour. International Journal of Business Environment, 8(2), 121-151.
  • Mathwick, C., & Rigdon, E. (2004). Play, Flow, and the Online Search Experience. Journal of Consumer Research, 31(2), 324-332.
  • McKinney, L. N. (2004). Creating a satisfying internet shopping experience via atmospheric variables. International Journal of Consumer Studies, 28(3), 268-283.
  • McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and Validating Trust Measures for e-Commerce: An Integrative Typology. Information Systems Research, 13(3), 334-359.
  • Meydan, C. H., & Şeşen, H. (2011). Yapısal Eşitlik Modellemesi - AMOS Uygulamaları. Ankara: Detay Yayıncılık.
  • Michon, R., Yu, H., Smith, D., & Chebat, J.‐C. (2007). The shopping experience of female fashion leaders. International Journal of Retail & Distribution Management, 35(6), 488-501.
  • Mishra, P., & Datta, B. (2011). Perpetual Asset Management of Customer-Based Brand Equity-The PAM Evaluator. Current Research Journal of Social Sciences, 3(1), 34-43.
  • Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
  • Mouakket, S. (2015). Factors influencing continuance intention to use social network sites: The Facebook case. Computers in Human Behavior, 53(1), 102-110.
  • Nedra, B.-A., Hadhri, W., & Mezrani, M. (2019). Determinants of customers' intentions to use hedonic networks: The case of Instagram. Journal of Retailing and Consumer Services, 46(1), 21-32.
  • Otnes, C., & McGrath, M. A. (2001). Perceptions and realities of male shopping behavior. Journal of Retailing, 77(1), 111-137.
  • Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively. Information Systems Research, 20(1), 60-78.
  • Parsons, A. G. (2002). Non-Functional Motives for Online Shoppers: Why We Click. Journal of Consumer Marketing, 19(5), 380-392.
  • Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
  • Qin, L., Kim, Y., & Tan, X. (2018). Understanding the Intention of Using Mobile Social Networking Apps Across Cultures. International Journal of Human–Computer Interaction, 34(12), 1183-1193.
  • Richard, M.-O. (2005). Modeling the impact of internet atmospherics on surfer behavior. Journal of Business Research, 58(12), 1632-1642.
  • Ridings, C. M., & Gefen, D. (2004). Virtual Community Attraction: Why People Hang Out Online. Journal of Computer-Mediated Communication, 10(1), http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2004.tb00229.x/ful.
  • Rohm, A. J., & Swaminathan, V. (2004). A typology of online shoppers based on shopping motivations. Journal of Business Research, 57(7), 748-757.
  • Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research, 14(2), 189-199.
  • Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research, 22(3), 305-313.
  • Roy, M. C., Dewit, O., & Aubert, B. A. (2001). The impact of interface usability on trust in Web retailers. Internet Research, 11(5), 388-398.
  • Ryan, R. M., & Deci, E. L. (2001). On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being. Annual Review of Psychology, 52(1), 141-166.
  • Samsudeen, S. N., Thelıjjagoda, S., & Sanjeetha, M. B. (2021). Social media adoption: small and medium-sized enterprises’ perspective in Sri Lanka. Journal of Asian Finance, Economics and Business, 8(1), 759-766.
  • Seo, W. J., & Green, B. C. (2008). Development of the Motivation Scale for Sport Online Consumption. Journal of Sport Management, 22(1), 82-109.
  • Spangenberg, E. R., Kevin E. V., & Crowley, A. E. (1997). Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale. In NA - Advances in Consumer Research Volume 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT: Association for Consumer Research, Pages: 235-241.
  • Stern, H. (1962). The Significance of Impulse Buying Today. Journal of Marketing, 26(2), 59-62.
  • Suh, B., & Han, I. (2002). Effect of trust on customer acceptance of Internet banking. Electronic Commerce Research and Applications, 1(3), 247-263.
  • Suh, Y. I., Choonghoon, L., Kwak, D. H., & Pedersen, P. M. (2010). Examining the psychological factors associated with involvement in fantasy sports: An analysis of participants’ motivations and constraints. International Journal of Sport Management, Recreation and Tourism, 5(1), 1-28.
  • Sundström, M., Hjelm-Lidholm, S., & Radon, A. (2019). Clicking the boredom away – Exploring impulse fashion buying behavior online. Journal of Retailing and Consumer Services, 47(1), 150-156 .
  • Swinyard, W. R., & Smith, S. M. (2003). Why people (don't) shop online: A lifestyle study of the internet consumer. Psychology and Marketing, 20(7), 567-597.
  • Ting, H., Ming, W. W., Run, E. C., & Choo, S. L. (2015). Beliefs about the Use of Instagram: An Exploratory Study. International Journal of Business Innovation and Research, 2(2), 15-31.
  • Tinne, W. S. (2010). Impulse Purchasing: A Literature Overview. ASA University Review, 4(2), 65-73.
  • To, P.-L., Liao, C., & Lin, T.-H. (2007). Shopping motivations on Internet: A study based on utilitarian and hedonic value. Technovation, 27(12), 774-787.
  • Torlak, Ö., & Tiltay, M. A. (2010). Anlık Satınalma Ölçeklerinin Türk Tüketicisi İçin Uyarlanmasına Yönelik Bir Deneme. 15. Ulusal Pazarlama Kongresi, (s. 405-422). İzmir.
  • Triwidisari, A., Nurkhin, A., & Muhsin, M. (2017). The Relationships Between Instagram Social Media Usage, Hedonic Shopping Motives and Financial Literacy on Impulse Buying. Dinamika Pendidikan, 12(2), 170-181.
  • Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. (2020). Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail. Journal of Retailing and Consumer Services, 57(1), 102233.
  • Veenhoven, R. (2009). How Do We Assess How Happy We Are? Tenets, Implications and Tenability of Three Theories. A. K. Dutt, & B. Radcliff, Happiness, Economics and Politics. Cheltenham: Edward Elgar Publishing.
  • Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly, 36(1), 157-178.
  • Vitelar, A. (2019). Like Me: Generation Z and the Use of Social Media for Personal Branding. Management Dynamics in the Knowledge Economy, 7(2), 257-268.
  • Wang, J.-L., Jackson, L. A., Gaskin, J., & Wang, H.-Z. (2014). The effects of Social Networking Site (SNS) use on college students’ friendship and well-being. Computers in Human Behavior, 37(1), 229-236.
  • Warrington, T. B., Abgrab, N. J., & Caldwell, H. M. (2000). Building Trust to Develop Competitive Advantage in E-Business Relationships. Competitiveness Review: An International Business Journal, 10(2), 160-168.
  • Wilson, C., Boe, B., Sala, A., Puttaswamy, K., & Zhao, B. Y. (2009). User interactions in social networks and their implications. Proceedings of the 4th ACM European Conference on Computer Systems, (s. 205-218). Nuremberg.
  • Wu, Y., Xin, L., Li, D., Yu, J., & Guo, J. (2021). How does scarcity promotion lead to impulse purchase in the online market? A field experiment. Information & Management, 58(1), 103283.
  • Xiang, L., Zheng, X., Lee, M. K., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36(3), 333-347.
  • Zviran, M., Glezer, C., & Avni, I. (2006). User satisfaction from commercial web sites: The effect of design and use. Information & Management, 43(2), 157-178.

Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram

Yıl 2021, , 1605 - 1623, 31.10.2021
https://doi.org/10.19168/jyasar.892799

Öz

Developments in the technological field also increase the importance of social media tools that play an impressive role such as encouraging or preventing consumers' online shopping decisions. Social network sites appear as the preferred digital platforms in terms of their strong communication aspects and creating convenient environments for online shopping. For this reason, the aim of the study is to examine the hedonic shopping motivation dimensions that are effective in female consumers' impulse buying behavior on Instagram and consumer trust. Data were collected by using the online survey method from 324 female consumers who actively use Instagram and had a shopping experience on Instagram, and the relationships in the research model were examined through structural equation modeling. According to the results of the research; while adventure-based, gratification-based, value-based and social-based hedonic shopping motivations have a significant effect on impulse buying, value-based, adventure-based and gratification-based shopping motivations have a significant effect on consumer trust.

Kaynakça

  • Adelaar, T., Chang, S., Lancendorfer, K. M., Lee, B., & Morimoto, M. (2003). Effects of Media Formats on Emotions and Impulse Buying Intent. Journal of Information Technology, 18(1), 247-266.
  • Allam, H., Bliemel, M., Spiteri, L., Blustein, J., & Ali-Hassan, H. (2019). Applying a multi-dimensional hedonic concept of intrinsic motivation on social tagging tools: A theoretical model and empirical validation. International Journal of Information Management, 45(1), 211-222.
  • Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: an online-offline comparative and the impact of social media. Spanish Journal of Marketing, 22(5), 42-62.
  • Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95.
  • Arora, T., & Agarwal, B. (2020). Impact of Social Media Advertising on Millennials Buying Behaviour. International Journal of Intelligent Enterprise, 7(4), 481-500.
  • Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20(4), 644-656.
  • Bakhshi, S., Shamma, D. A., & Gilbert, E. E. (2014). Faces engage us: photos with faces attract more likes and comments on Instagram. CHI '14: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, (s. 965-974). Toronto.
  • Bayram, N. (2010). Yapısal Eşitlik Modellemesine Giriş Amos Uygulamaları. Bursa: Ezgi Kitabevi.
  • Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
  • Berezan, O., Krishen, A. S., Agarwal, S., & Kachroo, P. (2018). The pursuit of virtual happiness: Exploring the social media experience across generations. Journal of Business Research, 89(1), 455-461.
  • Berezan, O., Krishen, A. S., Agarwal, S., & Kachroo, P. (2020). Exploring loneliness and social networking: Recipes for hedonic well-being on Facebook. Journal of Business Research, 115(1), 258-265.
  • Bilgihan, A. (2016). Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding. Computers in Human Behavior, 61(1), 103-113.
  • Bizzi, L., & Labban, A. (2019). The double-edged impact of social media on online trading: Opportunities, threats, and recommendations for organizations. Business Horizons, 62(4), 509-519.
  • Bressolles, G., Durrieu, F., & Giraud, M. (2007). The impact of electronic service quality's dimensions on customer satisfaction and buying impulse. Journal of Customer Behaviour, 6(1), 37-56.
  • Chana, T. K., Cheunga, C. M., & Lee, Z. W. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(1), 204-217.
  • Che, J. W., Cheung, C. M., & Thadani, D. R. (2017). Consumer Purchase Decision in Instagram Stores:The Role of Consumer Trust. Proceedings of the 50th Hawaii International Conference on System Sciences, (s. 24-33). Hawaii.
  • Chen, J. V., Su, B.-C., & Widjaja, A. E. (2016). Facebook C2C social commerce: A study of online impulse buying. Decision Support Systems, 83(1), 57-69.
  • Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information & Management, 56(2), 236-248.
  • Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535.
  • Clover, V. T. (1950). Relative Importance of Impulse-Buying in Retail Stores. Journal of Marketing, 15(1), 66-70.
  • Cyr, D. (2008). Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty. Journal of Management Information Systems, 24(4), 47-72.
  • Dawson, S., & Kim, M. (2010). Cues on apparel web sites that trigger impulse purchases. Journal of Fashion Marketing and Management, 14(2), 230-246.
  • Dhir, A., Kaur, P., & Rajala, R. (2018). Why do young people tag photos on social networking sites? Explaining user intentions. International Journal of Information Management, 38(1), 117-127.
  • Disabato, D., Goodman, F., Kashdan, T. B., Short, J. L., & Aaron, J. (2015). Different Types of Well-Being? A Cross-Cultural Examination of Hedonic and Eudaimonic Well-Being. Psychological Assessment, 28(5), 471-482.
  • Djafarova, E., & Bowes, T. (2021). ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59(1), 102345.
  • Doll, W. J., Xia, W., & Torkzadeh, G. (1994). A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument. MIS Quarterly, 18(4), 453-461.
  • E-Commerce Information Platform. (2020). https://www.eticaret.gov.tr/haberler/10040/detay
  • Fiore, A. M., & Jin, H.‐J. (2003). Influence of image interactivity on approach responses towards an online retailer. Internet Research, 13(1), 38-48.
  • Fiore, A. M., Jin, H.-J., & Kim, J. (2005). For Fun and Profit: Image Interactivity, Hedonic Value, and Responses Towards an Online Store. Psychology and Marketing, 22(8), 669-694.
  • Fischer, E., & Arnold, S. J. (1990). More Than a Labor of Love: Gender Roles and Christmas Gift Shopping. Journal of Consumer Research, 17(3), 333-345.
  • Ganesh, J., Reynolds, K. E., & Luckett, M. G. (2007). Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach. Journal of the Academy of Marketing Science, 35(3), 369-381.
  • Ganesh, J., Reynolds, K. E., Luckett, M., & Pomirleanu, N. (2010). Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies. Journal of Retailing, 86(1), 106-115.
  • Gavilan, D., Avello, M., & Abril, C. (2010). Hedonic Buying Motivations and Time-Style: What Makes Hurried Women Shoppers Tick. The International Journal of Management and Business, 1(1), 128-155.
  • Gorn, G., Chattopadhyay, A., Sengupta, J., & Tripathi, S. (2004). Waiting for the Web: How Screen Color Affects Time Perception. Journal of Marketing Research, 41(2), 215-225.
  • Handayani, R. C., Purwandari, B., Solichah, I., & Prima, P. (2018). The Impact of Instagram "Call-to-Action" Buttons on Customers' Impulse Buying. ICBIM '18: Proceedings of the 2nd International Conference on Business and Information Management, (s. 50-56). New York.
  • Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132-140.
  • Huta, V., & Waterman, A. S. (2014). Eudaimonia and Its Distinction from Hedonia: Developing a Classification and Terminology for Understanding Conceptual and Operational Definitions. Journal of Happiness Studies, 15(1), 1425-1456.
  • Jamal, A., Davies, F., Chudry, F., & Al-Marri, M. (2006). Profiling consumers: A study of Qatari consumers’ shopping motivations. Journal of Retailing and Consumer Services, 13(1), 67-80.
  • Jin, S. V., & Ryu, E. (2020). “I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55(1), 102121.
  • Kacen, J. J., & Lee, J. A. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. Journal of Consumer Psychology, 12(2), 163-176.
  • Kalaycı, Ş. (2010). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. Ankara: Asil Yayınevi.
  • Kang, J., & Park‐Poaps, H. (2010). Hedonic and utilitarian shopping motivations of fashion leadership. Journal of Fashion Marketing and Management, 14(2), 312-328.
  • Kim, H.-S. (2006). Using hedonic and utilitarian shopping motivations to profile inner city consumers. Journal of Shopping Center Research, 13(1), 57-79.
  • Kim, H.-S., & Hong, H. (2011). Fashion Leadership and Hedonic Shopping Motivations of Female Consumers. Clothing and Textiles Research Journal, 29(4), 314-330.
  • Kim, J. U., Kim, W. J., & Park, S. C. (2010). Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping. Computers in Human Behavior, 26(5), 1208-1222.
  • Kim, J., Fiore, A. M., & Lee, H.-H. (2007). Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer. Journal of Retailing and Consumer Services, 14(2), 95-107.
  • Kollat, D. T., & Willett, R. P. (1969). Is Impulse Purchasing Really a Useful Concept for Marketing Decisions? Journal of Marketing, 33(1), 79-83.
  • Koufaris, M., Kambil, A., & LaBarbera, P. A. (2001). Consumer Behavior in Web-Based Commerce: An Empirical Study. International Journal of Electronic Commerce, 6(2), 115-138.
  • Krishnamurthy, B., & Wills, C. E. (2008). Characterizing privacy in online social networks. Proceedings of the First Workshop on Online Social Networks, (s. 37-42). New York.
  • Li, H., Daugherty, T., & Biocca, F. (2001). Characteristics of virtual experience in electronic commerce: A protocol analysis. Journal of Interactive Marketing, 15(3), 13-30.
  • Liu, Y., Li, H., & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions. Decision Support Systems, 55(3), 829-837.
  • Lowry, P. B., Vance, A., Moody, G., Beckman, B., & Read, A. (2008). Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites. Journal of Management Information Systems, 24(4), 199-224.
  • Luarn, P., Yang, J.-C., & Chiu, Y.-P. (2015). Why People Check In to Social Network Sites. International Journal of Electronic Commerce, 19(4), 21-46.
  • Martínez-López, F. J., Pla-García, C., Gázquez-Abad, J. C., & Rodriguez-Ardura, I. (2016). Hedonic motivations in online consumption behaviour. International Journal of Business Environment, 8(2), 121-151.
  • Mathwick, C., & Rigdon, E. (2004). Play, Flow, and the Online Search Experience. Journal of Consumer Research, 31(2), 324-332.
  • McKinney, L. N. (2004). Creating a satisfying internet shopping experience via atmospheric variables. International Journal of Consumer Studies, 28(3), 268-283.
  • McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and Validating Trust Measures for e-Commerce: An Integrative Typology. Information Systems Research, 13(3), 334-359.
  • Meydan, C. H., & Şeşen, H. (2011). Yapısal Eşitlik Modellemesi - AMOS Uygulamaları. Ankara: Detay Yayıncılık.
  • Michon, R., Yu, H., Smith, D., & Chebat, J.‐C. (2007). The shopping experience of female fashion leaders. International Journal of Retail & Distribution Management, 35(6), 488-501.
  • Mishra, P., & Datta, B. (2011). Perpetual Asset Management of Customer-Based Brand Equity-The PAM Evaluator. Current Research Journal of Social Sciences, 3(1), 34-43.
  • Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
  • Mouakket, S. (2015). Factors influencing continuance intention to use social network sites: The Facebook case. Computers in Human Behavior, 53(1), 102-110.
  • Nedra, B.-A., Hadhri, W., & Mezrani, M. (2019). Determinants of customers' intentions to use hedonic networks: The case of Instagram. Journal of Retailing and Consumer Services, 46(1), 21-32.
  • Otnes, C., & McGrath, M. A. (2001). Perceptions and realities of male shopping behavior. Journal of Retailing, 77(1), 111-137.
  • Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively. Information Systems Research, 20(1), 60-78.
  • Parsons, A. G. (2002). Non-Functional Motives for Online Shoppers: Why We Click. Journal of Consumer Marketing, 19(5), 380-392.
  • Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
  • Qin, L., Kim, Y., & Tan, X. (2018). Understanding the Intention of Using Mobile Social Networking Apps Across Cultures. International Journal of Human–Computer Interaction, 34(12), 1183-1193.
  • Richard, M.-O. (2005). Modeling the impact of internet atmospherics on surfer behavior. Journal of Business Research, 58(12), 1632-1642.
  • Ridings, C. M., & Gefen, D. (2004). Virtual Community Attraction: Why People Hang Out Online. Journal of Computer-Mediated Communication, 10(1), http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2004.tb00229.x/ful.
  • Rohm, A. J., & Swaminathan, V. (2004). A typology of online shoppers based on shopping motivations. Journal of Business Research, 57(7), 748-757.
  • Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research, 14(2), 189-199.
  • Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research, 22(3), 305-313.
  • Roy, M. C., Dewit, O., & Aubert, B. A. (2001). The impact of interface usability on trust in Web retailers. Internet Research, 11(5), 388-398.
  • Ryan, R. M., & Deci, E. L. (2001). On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being. Annual Review of Psychology, 52(1), 141-166.
  • Samsudeen, S. N., Thelıjjagoda, S., & Sanjeetha, M. B. (2021). Social media adoption: small and medium-sized enterprises’ perspective in Sri Lanka. Journal of Asian Finance, Economics and Business, 8(1), 759-766.
  • Seo, W. J., & Green, B. C. (2008). Development of the Motivation Scale for Sport Online Consumption. Journal of Sport Management, 22(1), 82-109.
  • Spangenberg, E. R., Kevin E. V., & Crowley, A. E. (1997). Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale. In NA - Advances in Consumer Research Volume 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT: Association for Consumer Research, Pages: 235-241.
  • Stern, H. (1962). The Significance of Impulse Buying Today. Journal of Marketing, 26(2), 59-62.
  • Suh, B., & Han, I. (2002). Effect of trust on customer acceptance of Internet banking. Electronic Commerce Research and Applications, 1(3), 247-263.
  • Suh, Y. I., Choonghoon, L., Kwak, D. H., & Pedersen, P. M. (2010). Examining the psychological factors associated with involvement in fantasy sports: An analysis of participants’ motivations and constraints. International Journal of Sport Management, Recreation and Tourism, 5(1), 1-28.
  • Sundström, M., Hjelm-Lidholm, S., & Radon, A. (2019). Clicking the boredom away – Exploring impulse fashion buying behavior online. Journal of Retailing and Consumer Services, 47(1), 150-156 .
  • Swinyard, W. R., & Smith, S. M. (2003). Why people (don't) shop online: A lifestyle study of the internet consumer. Psychology and Marketing, 20(7), 567-597.
  • Ting, H., Ming, W. W., Run, E. C., & Choo, S. L. (2015). Beliefs about the Use of Instagram: An Exploratory Study. International Journal of Business Innovation and Research, 2(2), 15-31.
  • Tinne, W. S. (2010). Impulse Purchasing: A Literature Overview. ASA University Review, 4(2), 65-73.
  • To, P.-L., Liao, C., & Lin, T.-H. (2007). Shopping motivations on Internet: A study based on utilitarian and hedonic value. Technovation, 27(12), 774-787.
  • Torlak, Ö., & Tiltay, M. A. (2010). Anlık Satınalma Ölçeklerinin Türk Tüketicisi İçin Uyarlanmasına Yönelik Bir Deneme. 15. Ulusal Pazarlama Kongresi, (s. 405-422). İzmir.
  • Triwidisari, A., Nurkhin, A., & Muhsin, M. (2017). The Relationships Between Instagram Social Media Usage, Hedonic Shopping Motives and Financial Literacy on Impulse Buying. Dinamika Pendidikan, 12(2), 170-181.
  • Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. (2020). Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail. Journal of Retailing and Consumer Services, 57(1), 102233.
  • Veenhoven, R. (2009). How Do We Assess How Happy We Are? Tenets, Implications and Tenability of Three Theories. A. K. Dutt, & B. Radcliff, Happiness, Economics and Politics. Cheltenham: Edward Elgar Publishing.
  • Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly, 36(1), 157-178.
  • Vitelar, A. (2019). Like Me: Generation Z and the Use of Social Media for Personal Branding. Management Dynamics in the Knowledge Economy, 7(2), 257-268.
  • Wang, J.-L., Jackson, L. A., Gaskin, J., & Wang, H.-Z. (2014). The effects of Social Networking Site (SNS) use on college students’ friendship and well-being. Computers in Human Behavior, 37(1), 229-236.
  • Warrington, T. B., Abgrab, N. J., & Caldwell, H. M. (2000). Building Trust to Develop Competitive Advantage in E-Business Relationships. Competitiveness Review: An International Business Journal, 10(2), 160-168.
  • Wilson, C., Boe, B., Sala, A., Puttaswamy, K., & Zhao, B. Y. (2009). User interactions in social networks and their implications. Proceedings of the 4th ACM European Conference on Computer Systems, (s. 205-218). Nuremberg.
  • Wu, Y., Xin, L., Li, D., Yu, J., & Guo, J. (2021). How does scarcity promotion lead to impulse purchase in the online market? A field experiment. Information & Management, 58(1), 103283.
  • Xiang, L., Zheng, X., Lee, M. K., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36(3), 333-347.
  • Zviran, M., Glezer, C., & Avni, I. (2006). User satisfaction from commercial web sites: The effect of design and use. Information & Management, 43(2), 157-178.
Toplam 98 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Aytaç Erdem 0000-0003-3084-520X

Emrah Sitki Yılmaz 0000-0003-2741-4222

Yayımlanma Tarihi 31 Ekim 2021
Yayımlandığı Sayı Yıl 2021

Kaynak Göster

APA Erdem, A., & Yılmaz, E. S. (2021). Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram. Yaşar Üniversitesi E-Dergisi, 16(64), 1605-1623. https://doi.org/10.19168/jyasar.892799
AMA Erdem A, Yılmaz ES. Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram. Yaşar Üniversitesi E-Dergisi. Ekim 2021;16(64):1605-1623. doi:10.19168/jyasar.892799
Chicago Erdem, Aytaç, ve Emrah Sitki Yılmaz. “Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram”. Yaşar Üniversitesi E-Dergisi 16, sy. 64 (Ekim 2021): 1605-23. https://doi.org/10.19168/jyasar.892799.
EndNote Erdem A, Yılmaz ES (01 Ekim 2021) Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram. Yaşar Üniversitesi E-Dergisi 16 64 1605–1623.
IEEE A. Erdem ve E. S. Yılmaz, “Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram”, Yaşar Üniversitesi E-Dergisi, c. 16, sy. 64, ss. 1605–1623, 2021, doi: 10.19168/jyasar.892799.
ISNAD Erdem, Aytaç - Yılmaz, Emrah Sitki. “Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram”. Yaşar Üniversitesi E-Dergisi 16/64 (Ekim 2021), 1605-1623. https://doi.org/10.19168/jyasar.892799.
JAMA Erdem A, Yılmaz ES. Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram. Yaşar Üniversitesi E-Dergisi. 2021;16:1605–1623.
MLA Erdem, Aytaç ve Emrah Sitki Yılmaz. “Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram”. Yaşar Üniversitesi E-Dergisi, c. 16, sy. 64, 2021, ss. 1605-23, doi:10.19168/jyasar.892799.
Vancouver Erdem A, Yılmaz ES. Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram. Yaşar Üniversitesi E-Dergisi. 2021;16(64):1605-23.