USER GENERATED CONTENT IN TOURISM MARKETING

Yıl 2008, Cilt: 3 Sayı: 9, 1061 - 1080, 01.06.2008

Dr. Özlem Alikılıç

Öz

Anahtar Kelimeler

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USER GENERATED CONTENT IN TOURISM MARKETING

Öz

This article is based on the idea that user generated content is of fundamental importance in tourism and travel industry to understand the role of consumer generated messages. This paper also describes interpersonal influences mean for user generated content and also word of mouth (WOM) which reflect cost effective for tourism and travel industry but as well as the real crisis lead by the customer and discusses the new technological and ethical considerations facing tourism and travel industry

Anahtar Kelimeler

WOMM, Marketing, User Generated Content, Tourism, Blog

Kaynakça

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