İTİBAR SÜRECİNDE KİLİT ROL: KURUMSAL SOSYAL SORUMLULUK İLETİŞİMİ
Yıl 2009,
Cilt: 4 Sayı: 14, 2129 - 2150, 01.06.2009
Doç. Dr. Murat GÜMÜŞ Araş. Gör. Burcu Öksüz
Murat Gümüş
Burcu Öksüz
Kaynakça
- ACQUAAH, Moses. (2003), “Organizational Competence and Firm-Specific Tobin's q: The Moderating Role of Corporate Reputation”, Strategic Organization, 1 (4), 383- 411.
- BAE, Jiyang, Glen T. Cameron. (2006), “Conditioning Effect of Prior Reputation on Perception of Corporate Giving”, Public Relations Review, 32 (2), 144-150.
- BRAMMER, Stephen, Stephen Pavelin. (2006), “Corporate Reputation and Social Performance: The Importance of Fit”, Journal of Management Studies, 43 (3), 435-455.
- BERTELS, Stephanie, John Peloza. (2008), “Running Just to Stand Still? Managing CSR Reputation in an Era of Ratcheting Expectations”, Corporate Reputation Review, 11 (1), 56- 72.
- BIRTH, Gregory, Laura Illia, Francesco Lurati, Alessandra Zamparini. (2008), “Communicating CSR: Practices among Switzerland’s Top 300 Companies”, Corporate Communications: An International Journal, 13 (2), 182-196.
- BOWD, Ryan, Les Bowd, Phil Harris. (2006), “Communicating Corporate Social Responsibility: An Exploratory Case Study of A Major UK Retail Centre”, Journal of Public Affairs, 6 (2), 147–155.
- BRONN, Peggy S., Albana B. Vrioni. (2001), “Corporate Social Responsibility and Cause Related Marketing: An Overview”, International Journal of Advertising, 20, 207-222.
- BURKE, L., Jeanne M. Logsdon. (1996), “How Corporate Social Responsibility Pays Off”, Long Range Planning, 29 (4), 495-502.
- CADBURY, A. (2006), “Corporate Social Responsibility”, 21st Century Society. 1, 5-21.
- CARMELI, A., Asher Tishler. (2005), “Perceived Organizational Reputation and Organizational Performance: An Empirical Investigation of Industrial Enterprises”, Corporate Reputation Review, 8 (1), 13–30.
- CARLISLE, Ysanne M., David O. Faulkner. (2005), “The Strategy of Reputation”, Strategic Change, 14 (8), 413–422.
- CARROLL, A. B. (1979). “A Three-Dimensional Conceptual Model of Corporate Performance”, Academy of Management Review, 4(4), 497-505.
- CHAUDHRI, Vidhi, Jian Wang. (2007), “Communicating Corporate Social Responsibility on the Internet A Case Study of the Top 100 Information Technology Companies in India”, Management Communication Quarterly, 21 (2), 232-247.
- CHUN, Rosa. (2005), “Corporate Reputation: Meaning and Measurement”, International Journal of Management Reviews, 7 (2), 91-109.
- CONNOLLY, M. (2002), “Reputation Management – A Social Environmental Perspective”, Corporate Communication Institute Symposium.
- CORNELISSEN, J. (2004), Corporate Communications. Theory and Practice, London: Sage.
- CRAVENS, Karen S., Elizabeth Goad Oliver. (2006), “Employees: The Key Link to Corporate Reputation Management”, Business Horizons, 49 (4), 293-302.
- DAWKINS, Jenny, Stewart Lewis. (2003), “CSR in Stakeholder Expectations: and Their Implication for Company Strategy”, Journal of Business Ethics, 44 (2-3), 185–193.
- DEAKIN, Simon, Hugh D. Whittaker. (2007), “Re-Embedding the Corporation? Comparative Perspectives on Corporate Governance, Employment Relations and Corporate Social Responsibility”, Corporate Governance, 15 (1), 1–4.
- DEEPHOUSE, David L. (2000), “Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories”, Journal of Management, 26 (6), 1091- 1112.
- DENTCHEV, Nikolay A. Aime Heene. (2004), “Managing The Reputation of Restructuring Corporations: Send The Right Signal To The Right Stakeholder”, Journal of Public Affairs, 4 (1), 56–72.
- DOORLEY, John, Helio Fred Garcia. (2007), Reputation Management the Key to Successful Public Relations and Corporate Communication, Routledge: New York.
- EWING, Michael T., Albert Caruana, Ernest Rinson Loy. (1999), “Corporate Reputation and Perceived Risk in Professional Engineering Services”, Corporate Communications: An International Journal, 4 (3), 121–128.
- FIRESTEIN, Peter J. (2006), “Building and Protecting Corporate Reputation”, Strategy & Leadership, 34 (4), 25-31.
- FLANAGAN, David J., K. C. O’Shaughnessy. (2005), “The Effect of Layoffs on Firm Reputation”, Journal of Management, 31 (3), 445-463.
- FOMBRUN, Charles. (2005), Building Corporate Reputation through CSR Initiatives: Evolving Standards, Corporate Reputation Review, 8 (1), 7–12.
- FOMBRUN, Charles. (1996), Reputation: Realizing Value from the Corporate Image, Boston: Harvard Business School Press.
- FOMBRUN, Charles, Mark Shanley. (1990), What’s in a Name? Reputation Building and Corporate Strategy, The Academy of Management Journal. 33 (2), 233-258.
- FRAME, Bob. (2005), “Corporate Social Responsibility: A Challenge for the Donor Community”, Development in Practice, 15, 422-432.
- GOLOB, Ursa, Jennifer L. Bartlett. (2007), “Communicating about Corporate Social Responsibility: A Comparative Study of CSR Reporting in Australia and Slovenia”. Public Relations Review, 33 (1), 1-9.
- GRAAFLAND, Johan J., H. Smid. (2004), “Reputation, Corporate Social Responsiblity and Market Regulation”, Tijdschrift voor Economie en Management. XLIX, 271-308.
- GÜMÜŞ, Murat, Burcu Öksüz. (2009), Turizm İşletmelerinde Kurumsal İtibar Yönetimi, Ankara: Nobel Yayınları.
- HARTMAN, Laura P., Robert S. Rubin, K. Kathy Dhanda. (2007), “The Communication of Corporate Social Responsibility: United States and European Union Multinational Corporations”, Journal of Business Ethics, 74 (4), 373–389.
- HOOGHIEMSTRA, Reggy. (2000), “Corporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting”, Journal of Business Ethics, 27, 55-68.
- HUSTED, Bryan W. (2003), “Corporate Social Responsibility: to Contribute, Collaborate or Internalize”, Long Range Planning, 36, 481-498.
- ISENMANN, Ralf (2006). “CSR Online: Internet Base Communication”, iç. Management Models for Corporate Social Responsibility, (Der. Jan Jonker, Marco de Witte), Berlin: Springer, s. 246-253.
- KERR, Gayle, Kim Johnston, Amanda Beatson. (2008), “A Framework of Corporate Social Responsibility for Advertising Accountability: The Case of Australian Government Advertising Campaign”, Journal of Marketing Communications, 14 (2),155-169.
- LEPOUTRE, Jan, Nikolay A. Dentchev, Aime Heene. (2005), “Dealing With Uncertainties When Governing CSR Policies”. Working Paper, http://www.FEB.UGent.be/fac/research/WP/Papers/wp_05_337.pdf.
- LIGETI, György, Agnes Oravecz. (2009), “CSR Communication of Corporate Enterprises in Hungary”, Journal of Business Ethics, 84 (2), 137–149.
- LOCKWOOD, Nancy R. (2004), “Corporate Social Responsibility: HR’s Leadership Role”, SHRM Research Quaterly, 1-10.
- MAK, A. K. (2005), “Identity-Centered Model of Reputation Management: A Case Study of Iowa Tourism Office and its Industry Partners”, 8th Annual International Public Relations Research Conference The Impact of PR in Creating a More Ethical World: Why Can’t We All Get Along?, March 10-13, 2005, Miami, 270–292.
- MALMELIN, Nando. (2007), “Communication Capital Modelling Corporate Communications as an Organizational Asset”, Corporate Communications: An International Journal, 12 (3), 298- 310.
- MCWILLIAMS, Abigail, Donald Siegel. (2000), “Corporate Social Responsibility and Financial Performance: Correlation or Misspecification?”, Strategic Management Journal, 215, 603- 609.
- MORSING, Mette. (2006), “Corporate Social Responsibility As Strategic Auto-Communication: On The Role of External Stakeholders For Member Identification”, Business Ethics: A European Review, 15 (2), 171-182.
- MORSING, Mette, Majken SCHULTZ. (2006), “Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies”, Business Ethics: A European Review, 15 (4), 323-338.
- MORSING, Mette. (2003), “Conspicuous Responsibility: Communicating Responsibility-to Whom”, iç. Corporate Values and Responsibility: The Case of Denmark, (Der. Mette Morsing, C. Thyssen), Frederiksberg: Forlaget Samfundslitteratur, s. 145-154.
- NIELSEN, Anne Ellerup, Christa Thomsen. (2009), “Investigating CSR Communication in Smes: A Case Study among Danish Middle Managers”, Business Ethics: A European Review, 18 (1), 83-93.
- NIELSEN, Anne Ellerup, Christa Thomsen. (2007), “Reporting CSR – What and How To Say It?”, Corporate Communications: An International Journal, 12 (1), 25-40.
- OFORI, Dan F., Hinson, Robert E. (2007), “Corporate Social Responsibility (CSR) Perspectives of Leading Firms in Ghan”, Corporate Governance, 7 (2), 178-193.
- PODNAR, Klement. (2008), Communicating Corporate Social Responsibility, Journal of Marketing Communications, 14 (2), 75–81.
- PUNCHEVA, Petya. (2008), “The Role of Corporate Reputation in the Stakeholder Decision- Making Process”, Business & Society, 47 (3), 272-290.
- RAJENDRA, Bandi, P. D. Jose, Malini Mehra. (2003), “Corporate Social Responsibility in the Information and Communication Technologies Sector: Discussion”, IIMB Management Review, 15 (4), 61-77.
- ROBERTS, Peter W., Grahame R. Dowling. (2002), “Corporate Reputation and Sustained Superior Financial Performance”, Strategic Management Journal, 23, 1077–1093.
- ROSE, Caspar, Steen Thomsen. (2004), “The Impact of Corporate Reputation Performance: Some Danish Evidence”, European Management Journal, 22 (2), 201–210.
- SEKIGUCHI, T. (2004), “A Preliminary Investigation of the Cognitive Process of Japanese Undergradute Job Seekers”, Osaka Keidai Ronshu, 55 (3), 123-136.
- STREIMIKIENE, Dalia, Zaneta Simanaviciene, Ruslan Kovaliov. (2009), “Corporate Social Responsibility for Implementation of Sustainable Energy Development in Baltic States”, Renewable and Sustainable Energy Reviews, 13 (4), 813–824.
- SWEENEY, Lorraine, Joseph Coughlan. (2008), “Do different industries report Corporate Social Responsibility differently? An investigation through the lens of stakeholder theory”, Journal of Marketing Communications, 14 (2),113 – 124.
- TURBAN, Daniel B., Daniel M. Cable (2003), “Firm Reputation and Applicant Pool Characteristics”, Journal of Organizational Behavior, 24 (6), 733–751.
- UNERMAN, Jeffrey. (2008), “Strategic Reputation Risk Management and Corporate Social Responsibility Reporting”, Accounting, Auditing & Accountability Journal, 21 (3), 362-364.
İTİBAR SÜRECİNDE KİLİT ROL: KURUMSAL SOSYAL SORUMLULUK İLETİŞİMİ
Yıl 2009,
Cilt: 4 Sayı: 14, 2129 - 2150, 01.06.2009
Doç. Dr. Murat GÜMÜŞ Araş. Gör. Burcu Öksüz
Murat Gümüş
Burcu Öksüz
Öz
Kurumsal sosyal sorumluluk çalışmalarının paydaşlara iletilmesinde, yapılan iletişim çalışmalarının oldukça önemli bir rolü vardır. Kurumsal sosyal sorumluluk iletişimi, paydaşların kurumların sosyal sorumluluk anlayışları doğrultusunda gerçekleştirdikleri çalışmaların paydaşlara ulaşmasını ve paydaşların söz konusu çalışmalar doğrultusunda bilgi edinmesini sağlamaktadır. Bunun sonucunda kurumun sadece ekonomik değil aynı zamanda sosyal konulardaki beklentileri karşıladığı paydaşlara iletilmektedir. Kurum aynı zamanda duyarlı, şeffaf, etik ve hesap verebilir olduğunu da çevresiyle paylaşmaktadır. Tüm bu bilgiler uzun dönemde kurumun itibarını etkilemektedir. Bu çalışmada kurumsal sosyal sorumluluk iletişiminin kurumsal itibar sürecindeki rolünü ortaya koymak amaçlanmıştır
Kaynakça
- ACQUAAH, Moses. (2003), “Organizational Competence and Firm-Specific Tobin's q: The Moderating Role of Corporate Reputation”, Strategic Organization, 1 (4), 383- 411.
- BAE, Jiyang, Glen T. Cameron. (2006), “Conditioning Effect of Prior Reputation on Perception of Corporate Giving”, Public Relations Review, 32 (2), 144-150.
- BRAMMER, Stephen, Stephen Pavelin. (2006), “Corporate Reputation and Social Performance: The Importance of Fit”, Journal of Management Studies, 43 (3), 435-455.
- BERTELS, Stephanie, John Peloza. (2008), “Running Just to Stand Still? Managing CSR Reputation in an Era of Ratcheting Expectations”, Corporate Reputation Review, 11 (1), 56- 72.
- BIRTH, Gregory, Laura Illia, Francesco Lurati, Alessandra Zamparini. (2008), “Communicating CSR: Practices among Switzerland’s Top 300 Companies”, Corporate Communications: An International Journal, 13 (2), 182-196.
- BOWD, Ryan, Les Bowd, Phil Harris. (2006), “Communicating Corporate Social Responsibility: An Exploratory Case Study of A Major UK Retail Centre”, Journal of Public Affairs, 6 (2), 147–155.
- BRONN, Peggy S., Albana B. Vrioni. (2001), “Corporate Social Responsibility and Cause Related Marketing: An Overview”, International Journal of Advertising, 20, 207-222.
- BURKE, L., Jeanne M. Logsdon. (1996), “How Corporate Social Responsibility Pays Off”, Long Range Planning, 29 (4), 495-502.
- CADBURY, A. (2006), “Corporate Social Responsibility”, 21st Century Society. 1, 5-21.
- CARMELI, A., Asher Tishler. (2005), “Perceived Organizational Reputation and Organizational Performance: An Empirical Investigation of Industrial Enterprises”, Corporate Reputation Review, 8 (1), 13–30.
- CARLISLE, Ysanne M., David O. Faulkner. (2005), “The Strategy of Reputation”, Strategic Change, 14 (8), 413–422.
- CARROLL, A. B. (1979). “A Three-Dimensional Conceptual Model of Corporate Performance”, Academy of Management Review, 4(4), 497-505.
- CHAUDHRI, Vidhi, Jian Wang. (2007), “Communicating Corporate Social Responsibility on the Internet A Case Study of the Top 100 Information Technology Companies in India”, Management Communication Quarterly, 21 (2), 232-247.
- CHUN, Rosa. (2005), “Corporate Reputation: Meaning and Measurement”, International Journal of Management Reviews, 7 (2), 91-109.
- CONNOLLY, M. (2002), “Reputation Management – A Social Environmental Perspective”, Corporate Communication Institute Symposium.
- CORNELISSEN, J. (2004), Corporate Communications. Theory and Practice, London: Sage.
- CRAVENS, Karen S., Elizabeth Goad Oliver. (2006), “Employees: The Key Link to Corporate Reputation Management”, Business Horizons, 49 (4), 293-302.
- DAWKINS, Jenny, Stewart Lewis. (2003), “CSR in Stakeholder Expectations: and Their Implication for Company Strategy”, Journal of Business Ethics, 44 (2-3), 185–193.
- DEAKIN, Simon, Hugh D. Whittaker. (2007), “Re-Embedding the Corporation? Comparative Perspectives on Corporate Governance, Employment Relations and Corporate Social Responsibility”, Corporate Governance, 15 (1), 1–4.
- DEEPHOUSE, David L. (2000), “Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories”, Journal of Management, 26 (6), 1091- 1112.
- DENTCHEV, Nikolay A. Aime Heene. (2004), “Managing The Reputation of Restructuring Corporations: Send The Right Signal To The Right Stakeholder”, Journal of Public Affairs, 4 (1), 56–72.
- DOORLEY, John, Helio Fred Garcia. (2007), Reputation Management the Key to Successful Public Relations and Corporate Communication, Routledge: New York.
- EWING, Michael T., Albert Caruana, Ernest Rinson Loy. (1999), “Corporate Reputation and Perceived Risk in Professional Engineering Services”, Corporate Communications: An International Journal, 4 (3), 121–128.
- FIRESTEIN, Peter J. (2006), “Building and Protecting Corporate Reputation”, Strategy & Leadership, 34 (4), 25-31.
- FLANAGAN, David J., K. C. O’Shaughnessy. (2005), “The Effect of Layoffs on Firm Reputation”, Journal of Management, 31 (3), 445-463.
- FOMBRUN, Charles. (2005), Building Corporate Reputation through CSR Initiatives: Evolving Standards, Corporate Reputation Review, 8 (1), 7–12.
- FOMBRUN, Charles. (1996), Reputation: Realizing Value from the Corporate Image, Boston: Harvard Business School Press.
- FOMBRUN, Charles, Mark Shanley. (1990), What’s in a Name? Reputation Building and Corporate Strategy, The Academy of Management Journal. 33 (2), 233-258.
- FRAME, Bob. (2005), “Corporate Social Responsibility: A Challenge for the Donor Community”, Development in Practice, 15, 422-432.
- GOLOB, Ursa, Jennifer L. Bartlett. (2007), “Communicating about Corporate Social Responsibility: A Comparative Study of CSR Reporting in Australia and Slovenia”. Public Relations Review, 33 (1), 1-9.
- GRAAFLAND, Johan J., H. Smid. (2004), “Reputation, Corporate Social Responsiblity and Market Regulation”, Tijdschrift voor Economie en Management. XLIX, 271-308.
- GÜMÜŞ, Murat, Burcu Öksüz. (2009), Turizm İşletmelerinde Kurumsal İtibar Yönetimi, Ankara: Nobel Yayınları.
- HARTMAN, Laura P., Robert S. Rubin, K. Kathy Dhanda. (2007), “The Communication of Corporate Social Responsibility: United States and European Union Multinational Corporations”, Journal of Business Ethics, 74 (4), 373–389.
- HOOGHIEMSTRA, Reggy. (2000), “Corporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting”, Journal of Business Ethics, 27, 55-68.
- HUSTED, Bryan W. (2003), “Corporate Social Responsibility: to Contribute, Collaborate or Internalize”, Long Range Planning, 36, 481-498.
- ISENMANN, Ralf (2006). “CSR Online: Internet Base Communication”, iç. Management Models for Corporate Social Responsibility, (Der. Jan Jonker, Marco de Witte), Berlin: Springer, s. 246-253.
- KERR, Gayle, Kim Johnston, Amanda Beatson. (2008), “A Framework of Corporate Social Responsibility for Advertising Accountability: The Case of Australian Government Advertising Campaign”, Journal of Marketing Communications, 14 (2),155-169.
- LEPOUTRE, Jan, Nikolay A. Dentchev, Aime Heene. (2005), “Dealing With Uncertainties When Governing CSR Policies”. Working Paper, http://www.FEB.UGent.be/fac/research/WP/Papers/wp_05_337.pdf.
- LIGETI, György, Agnes Oravecz. (2009), “CSR Communication of Corporate Enterprises in Hungary”, Journal of Business Ethics, 84 (2), 137–149.
- LOCKWOOD, Nancy R. (2004), “Corporate Social Responsibility: HR’s Leadership Role”, SHRM Research Quaterly, 1-10.
- MAK, A. K. (2005), “Identity-Centered Model of Reputation Management: A Case Study of Iowa Tourism Office and its Industry Partners”, 8th Annual International Public Relations Research Conference The Impact of PR in Creating a More Ethical World: Why Can’t We All Get Along?, March 10-13, 2005, Miami, 270–292.
- MALMELIN, Nando. (2007), “Communication Capital Modelling Corporate Communications as an Organizational Asset”, Corporate Communications: An International Journal, 12 (3), 298- 310.
- MCWILLIAMS, Abigail, Donald Siegel. (2000), “Corporate Social Responsibility and Financial Performance: Correlation or Misspecification?”, Strategic Management Journal, 215, 603- 609.
- MORSING, Mette. (2006), “Corporate Social Responsibility As Strategic Auto-Communication: On The Role of External Stakeholders For Member Identification”, Business Ethics: A European Review, 15 (2), 171-182.
- MORSING, Mette, Majken SCHULTZ. (2006), “Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies”, Business Ethics: A European Review, 15 (4), 323-338.
- MORSING, Mette. (2003), “Conspicuous Responsibility: Communicating Responsibility-to Whom”, iç. Corporate Values and Responsibility: The Case of Denmark, (Der. Mette Morsing, C. Thyssen), Frederiksberg: Forlaget Samfundslitteratur, s. 145-154.
- NIELSEN, Anne Ellerup, Christa Thomsen. (2009), “Investigating CSR Communication in Smes: A Case Study among Danish Middle Managers”, Business Ethics: A European Review, 18 (1), 83-93.
- NIELSEN, Anne Ellerup, Christa Thomsen. (2007), “Reporting CSR – What and How To Say It?”, Corporate Communications: An International Journal, 12 (1), 25-40.
- OFORI, Dan F., Hinson, Robert E. (2007), “Corporate Social Responsibility (CSR) Perspectives of Leading Firms in Ghan”, Corporate Governance, 7 (2), 178-193.
- PODNAR, Klement. (2008), Communicating Corporate Social Responsibility, Journal of Marketing Communications, 14 (2), 75–81.
- PUNCHEVA, Petya. (2008), “The Role of Corporate Reputation in the Stakeholder Decision- Making Process”, Business & Society, 47 (3), 272-290.
- RAJENDRA, Bandi, P. D. Jose, Malini Mehra. (2003), “Corporate Social Responsibility in the Information and Communication Technologies Sector: Discussion”, IIMB Management Review, 15 (4), 61-77.
- ROBERTS, Peter W., Grahame R. Dowling. (2002), “Corporate Reputation and Sustained Superior Financial Performance”, Strategic Management Journal, 23, 1077–1093.
- ROSE, Caspar, Steen Thomsen. (2004), “The Impact of Corporate Reputation Performance: Some Danish Evidence”, European Management Journal, 22 (2), 201–210.
- SEKIGUCHI, T. (2004), “A Preliminary Investigation of the Cognitive Process of Japanese Undergradute Job Seekers”, Osaka Keidai Ronshu, 55 (3), 123-136.
- STREIMIKIENE, Dalia, Zaneta Simanaviciene, Ruslan Kovaliov. (2009), “Corporate Social Responsibility for Implementation of Sustainable Energy Development in Baltic States”, Renewable and Sustainable Energy Reviews, 13 (4), 813–824.
- SWEENEY, Lorraine, Joseph Coughlan. (2008), “Do different industries report Corporate Social Responsibility differently? An investigation through the lens of stakeholder theory”, Journal of Marketing Communications, 14 (2),113 – 124.
- TURBAN, Daniel B., Daniel M. Cable (2003), “Firm Reputation and Applicant Pool Characteristics”, Journal of Organizational Behavior, 24 (6), 733–751.
- UNERMAN, Jeffrey. (2008), “Strategic Reputation Risk Management and Corporate Social Responsibility Reporting”, Accounting, Auditing & Accountability Journal, 21 (3), 362-364.