BibTex RIS Kaynak Göster

FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI

Yıl 2009, Cilt: 4 Sayı: 16, 2469 - 2500, 01.06.2009

Öz

Bu çalışmanın amaçları; (1) Türkiye’de faaliyet gösteren özel sektör firmalarını temsil eden bir olasılık örneklemi üretmek, (2) bu firmaların literatürde işletme performansını belirleyen üç temel örgüt kültürü ögesi olarak tanımlanan Pazar Oryantasyonu, Öğrenme Oryantasyonu ve Girişimcilik Oryantasyonu özellikleri açısından genel profilini belirlemek, (3) bu üç kültürel oryantasyon faktörünün, firmaların Yenilikçilik Kapasitelerini, ne şekilde etkilediklerini incelemek ve (4) firmaların kültürel özellikleri ve Yenilikçilik Kapasitesi değişkenlerinin işletme performansının çeşitli göstergelerini ne derecede ve ne tür süreçlerle etkilediklerini ayrıntılarıyla ortaya koymaktır. Bu saha çalışması kapsamında 441 özel sektör firmasının yöneticileri ve çalışanlarından anket yöntemiyle veri toplanmış olup (toplam 2720 anket), araştırılan ilişkilerle ilgili geliştirilen model ve hipotezler istatistiksel testlere tabi tutulmuş ve ortaya çıkan bulgular etraflıca tartışılmıştır. Sonuçlar, incelenen üç önemli örgüt kültürü ögesinden her birinin işletmelerin yenilikçilik kapasitelerinin ve/veya çeşitli performans göstergelerinin çok yüksek oranlarda belirleyici konumda olduklarını ortaya koymaktadır

Kaynakça

  • Alpkan, L., Yılmaz, C. ve Kaya, N. 2007 . Market Orientation and Planning Flexibility in SMEs. International Small Business Journal, 25(2): 152-172.
  • Baker, W.E. ve Sinkula, J.M. 1999. The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance, Journal of the Academy of Marketing Science, 27(4): 411 – 427.
  • Barney, J.B. 1991. Firm Resources and Sustained Competitive Advantage, Journal of Management, 17(1):99-120.
  • Bulut, C., Yılmaz, C., ve Alpkan, L. 2009. Pazar oryantasyonu boyutlarinin firma performansina etkileri. Ege Akademik Bakis, 9(2):513-539.
  • Calantone, R., Çavuşgil, T. ve Zhao, Y. 2002. Learning orientation, firm innovation capability, and firm performance, Industrial Marketing Management, 31: 515– 524.
  • Capon, N., Farley J.U. ve Hoenig, S. 1990. Determinants of Financial Performance: A Meta- Analysis, Management Science, 36(October): 1143- 59.
  • Celuch, K, Kasouf, C. ve Peruvemba, V. 2002. The effects of perceived market and learning orientation on assessed organizational capabilities, Industrial Marketing Management, 31: 545– 554.
  • Covin, J. G. ve Slevin, D. P. 1991. A conceptual model of entrepreneurship as firm behavior, Entrepreneurship Theory and Practice, 16(1): 7 –25.
  • Danışman, A. ve Erkocaoğlan, E. 2007. Kurumsal girişimcilik ve firma performansı: İMKB’de işlem gören firmalar üzerinde bir araştırma, İktisat İşletme ve Finans, 22 (260): 80-101.
  • Deshpande, R., Farley, J. U. ve Webster, F. 1993. Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing, 57(1): 23–7.
  • Fornell, C. ve Larcker, D.F. 1981. Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18(1): 39-50.
  • Han, J.K., Kim, N. ve Srivastava, R.K. 1998 . Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing, 62(October): 30-45.
  • Hult, G. T. M. ve Ketchen, D. J., Jr 2001. Does Market Orientation Matter? A Test of the Relationship between Positional Advantage and Performance, Strategic Management Journal, 22 (9): 899–906.
  • Hult, G.T.M., Hurley, R.F. ve Knight, G.A. (2004). Innovativeness: Its antecedents and impact on business performance, Industrial Marketing Management, 33: 429– 438.
  • Hult, G.T.M., Ketchen, D.J. ve Reus T.H. 2001. Organizational Learning Capacity and Internal Customer Orientation within Strategic Sourcing Units, Journal of Quality
  • ManagHurley, R. ve Hult, G. T. M. 1998. Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination, Journal of Marketing, 62:42– 54.
  • Im, S. ve Workman, J. P. 2004. Market Orientation, Creativity, and New Product Performance in HighTechnology Firms, Journal of Marketing, 68 (April):114–132.
  • Jaworski, B.J. ve Kohli, A.K. 1993. Market Orientation: Antecedents and Consequences, Journal of Marketing, 57(3):53-70.
  • Jeong, I., Pae, J. ve Zhou, D. 2006. Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers, Industrial Marketing Management, 35: 348–358.
  • Kohli, A.K. ve Jaworski, B.J. 1990. Market Orientation: The Construct, Research Propositions and Managerial Implications, Journal of Marketing, 54(2): 1-18.
  • Lumpkin,G.T. ve Dess,G.G. 1996. Clarifying the Entrepreneurial Orientation Construct and Linking it to Performance, Academy of Management Review, 21(1):135–172.
  • Miller, D. 1983 . The Correlates of Entrepreneurship in Three Types of Firms, Management Science, 29(7): 770–791.
  • Morgan, R.E. ve Strong, C.A. 2003 Business Performance and Dimensions of Strategic Orientation, Journal of Business Research, 56:63– 176.
  • Narver, J.C. ve Slater S. F. 1990 . The Effect of Market Orientation on Business Profitability, Journal of Marketing, 54(4): 20–35.
  • Nunnally, JC. 1978 . Psychometric Theory. New York: McGraw Hill. Pelham, A. M. 1999. Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms, Journal of Business Research, 45: 33-46.
  • Pelham, A.M. 2000. Market Orientation and Other Potential Influences on Performance in Small and Medium-Sized Manufacturing Firms, Journal of Small Business Management, 38(1): 48–67.
  • Pelham, A. M. ve Wilson, D. T. 1996. A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimension of Small-Firm Performance, Journal of the Academy of Marketing Science, 24: 27–43.
  • Porter, M. E. 1980. Competitive Strategy, New York: The Free Press.
  • Porter, M.E., 1985. Competitive Advantage: Creating and Sustaining Superior Performance, New York: The Free Press
  • Sandra S., Liu, S., Luo, X. ve Shi, Y. 2002 . Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: An empirical study, International Journal of Research in Marketing, 19: 367–382.
  • Schein, E. H. 1992. Organizational Culture and Leadership, 2nd ed., San Francisco: Jossey-Bass.
  • Slater, S. F. ve Narver, J. C. 1994. Does Competitive Environment Moderate the Market OrientationPerformance Relationship? Journal of Marketing, 58 (1):46–55.
  • Slater, S. ve Narver, J. 1995. Market Orientation and Learning Organization, Journal of Marketing, 59(3):63–74.
  • Smart, D. T. ve Conant, J. S. 1994. Entrepreneurial orientation, distinctive marketing competencies and organizational performance, Journal of Applied Business Research, 10(3):18–28.
  • Venkatraman, N. ve Ramanujam, V. 1987. Measurement of Business Economics Performance: An examination of Method Convergence, Journal of Management, 13(1):109-122.
  • Yılmaz, C., Alpkan, L. ve Ergün, E. 2005. Cultural determinants of customer- and learning-oriented value systems and their joint effects on firm performance, Journal of Business Research, 58

FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI

Yıl 2009, Cilt: 4 Sayı: 16, 2469 - 2500, 01.06.2009

Öz

Kaynakça

  • Alpkan, L., Yılmaz, C. ve Kaya, N. 2007 . Market Orientation and Planning Flexibility in SMEs. International Small Business Journal, 25(2): 152-172.
  • Baker, W.E. ve Sinkula, J.M. 1999. The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance, Journal of the Academy of Marketing Science, 27(4): 411 – 427.
  • Barney, J.B. 1991. Firm Resources and Sustained Competitive Advantage, Journal of Management, 17(1):99-120.
  • Bulut, C., Yılmaz, C., ve Alpkan, L. 2009. Pazar oryantasyonu boyutlarinin firma performansina etkileri. Ege Akademik Bakis, 9(2):513-539.
  • Calantone, R., Çavuşgil, T. ve Zhao, Y. 2002. Learning orientation, firm innovation capability, and firm performance, Industrial Marketing Management, 31: 515– 524.
  • Capon, N., Farley J.U. ve Hoenig, S. 1990. Determinants of Financial Performance: A Meta- Analysis, Management Science, 36(October): 1143- 59.
  • Celuch, K, Kasouf, C. ve Peruvemba, V. 2002. The effects of perceived market and learning orientation on assessed organizational capabilities, Industrial Marketing Management, 31: 545– 554.
  • Covin, J. G. ve Slevin, D. P. 1991. A conceptual model of entrepreneurship as firm behavior, Entrepreneurship Theory and Practice, 16(1): 7 –25.
  • Danışman, A. ve Erkocaoğlan, E. 2007. Kurumsal girişimcilik ve firma performansı: İMKB’de işlem gören firmalar üzerinde bir araştırma, İktisat İşletme ve Finans, 22 (260): 80-101.
  • Deshpande, R., Farley, J. U. ve Webster, F. 1993. Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing, 57(1): 23–7.
  • Fornell, C. ve Larcker, D.F. 1981. Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18(1): 39-50.
  • Han, J.K., Kim, N. ve Srivastava, R.K. 1998 . Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing, 62(October): 30-45.
  • Hult, G. T. M. ve Ketchen, D. J., Jr 2001. Does Market Orientation Matter? A Test of the Relationship between Positional Advantage and Performance, Strategic Management Journal, 22 (9): 899–906.
  • Hult, G.T.M., Hurley, R.F. ve Knight, G.A. (2004). Innovativeness: Its antecedents and impact on business performance, Industrial Marketing Management, 33: 429– 438.
  • Hult, G.T.M., Ketchen, D.J. ve Reus T.H. 2001. Organizational Learning Capacity and Internal Customer Orientation within Strategic Sourcing Units, Journal of Quality
  • ManagHurley, R. ve Hult, G. T. M. 1998. Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination, Journal of Marketing, 62:42– 54.
  • Im, S. ve Workman, J. P. 2004. Market Orientation, Creativity, and New Product Performance in HighTechnology Firms, Journal of Marketing, 68 (April):114–132.
  • Jaworski, B.J. ve Kohli, A.K. 1993. Market Orientation: Antecedents and Consequences, Journal of Marketing, 57(3):53-70.
  • Jeong, I., Pae, J. ve Zhou, D. 2006. Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers, Industrial Marketing Management, 35: 348–358.
  • Kohli, A.K. ve Jaworski, B.J. 1990. Market Orientation: The Construct, Research Propositions and Managerial Implications, Journal of Marketing, 54(2): 1-18.
  • Lumpkin,G.T. ve Dess,G.G. 1996. Clarifying the Entrepreneurial Orientation Construct and Linking it to Performance, Academy of Management Review, 21(1):135–172.
  • Miller, D. 1983 . The Correlates of Entrepreneurship in Three Types of Firms, Management Science, 29(7): 770–791.
  • Morgan, R.E. ve Strong, C.A. 2003 Business Performance and Dimensions of Strategic Orientation, Journal of Business Research, 56:63– 176.
  • Narver, J.C. ve Slater S. F. 1990 . The Effect of Market Orientation on Business Profitability, Journal of Marketing, 54(4): 20–35.
  • Nunnally, JC. 1978 . Psychometric Theory. New York: McGraw Hill. Pelham, A. M. 1999. Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms, Journal of Business Research, 45: 33-46.
  • Pelham, A.M. 2000. Market Orientation and Other Potential Influences on Performance in Small and Medium-Sized Manufacturing Firms, Journal of Small Business Management, 38(1): 48–67.
  • Pelham, A. M. ve Wilson, D. T. 1996. A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimension of Small-Firm Performance, Journal of the Academy of Marketing Science, 24: 27–43.
  • Porter, M. E. 1980. Competitive Strategy, New York: The Free Press.
  • Porter, M.E., 1985. Competitive Advantage: Creating and Sustaining Superior Performance, New York: The Free Press
  • Sandra S., Liu, S., Luo, X. ve Shi, Y. 2002 . Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: An empirical study, International Journal of Research in Marketing, 19: 367–382.
  • Schein, E. H. 1992. Organizational Culture and Leadership, 2nd ed., San Francisco: Jossey-Bass.
  • Slater, S. F. ve Narver, J. C. 1994. Does Competitive Environment Moderate the Market OrientationPerformance Relationship? Journal of Marketing, 58 (1):46–55.
  • Slater, S. ve Narver, J. 1995. Market Orientation and Learning Organization, Journal of Marketing, 59(3):63–74.
  • Smart, D. T. ve Conant, J. S. 1994. Entrepreneurial orientation, distinctive marketing competencies and organizational performance, Journal of Applied Business Research, 10(3):18–28.
  • Venkatraman, N. ve Ramanujam, V. 1987. Measurement of Business Economics Performance: An examination of Method Convergence, Journal of Management, 13(1):109-122.
  • Yılmaz, C., Alpkan, L. ve Ergün, E. 2005. Cultural determinants of customer- and learning-oriented value systems and their joint effects on firm performance, Journal of Business Research, 58
Toplam 36 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Cengiz YILMAZ Lütfihak ALPKAN Çağrı Bulut

Yayımlanma Tarihi 1 Haziran 2009
Yayımlandığı Sayı Yıl 2009 Cilt: 4 Sayı: 16

Kaynak Göster

APA Bulut, C. Y. . L. A. . Ç. (2009). FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI. Yaşar Üniversitesi E-Dergisi, 4(16), 2469-2500. https://doi.org/10.19168/jyu.27957
AMA Bulut CYLAÇ. FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI. Yaşar Üniversitesi E-Dergisi. Haziran 2009;4(16):2469-2500. doi:10.19168/jyu.27957
Chicago Bulut, Cengiz YILMAZ Lütfihak ALPKAN Çağrı. “FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI”. Yaşar Üniversitesi E-Dergisi 4, sy. 16 (Haziran 2009): 2469-2500. https://doi.org/10.19168/jyu.27957.
EndNote Bulut CYLAÇ (01 Haziran 2009) FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI. Yaşar Üniversitesi E-Dergisi 4 16 2469–2500.
IEEE C. Y. . L. A. . Ç. Bulut, “FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI”, Yaşar Üniversitesi E-Dergisi, c. 4, sy. 16, ss. 2469–2500, 2009, doi: 10.19168/jyu.27957.
ISNAD Bulut, Cengiz YILMAZ Lütfihak ALPKAN Çağrı. “FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI”. Yaşar Üniversitesi E-Dergisi 4/16 (Haziran 2009), 2469-2500. https://doi.org/10.19168/jyu.27957.
JAMA Bulut CYLAÇ. FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI. Yaşar Üniversitesi E-Dergisi. 2009;4:2469–2500.
MLA Bulut, Cengiz YILMAZ Lütfihak ALPKAN Çağrı. “FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI”. Yaşar Üniversitesi E-Dergisi, c. 4, sy. 16, 2009, ss. 2469-00, doi:10.19168/jyu.27957.
Vancouver Bulut CYLAÇ. FİRMALARIN KÜLTÜREL ORYANTASYONLARININ ÇEŞİTLİ PERFORMANS BOYUTLARINA ETKİLERİ: TÜRK İMALAT VE HİZMET İŞLETMELERİ ÜZERİNDE BİR SAHA ÇALIŞMASI. Yaşar Üniversitesi E-Dergisi. 2009;4(16):2469-500.