MOBILE    BANKING ADOPTION IN BANKING SECTOR OF PAKISTAN

Yıl 2011, Cilt: 6 Sayı: 21, 3538 - 3560, 01.06.2011

Zohra Saleemkashif Rashıd

Öz

Anahtar Kelimeler

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MOBILE    BANKING ADOPTION IN BANKING SECTOR OF PAKISTAN

Öz

Today, the advancement in the field of telecommunication has provided financial sector firms an opportunity to introduce new technological innovation in providing services to customers. Banks have adopted mobile banking as the key financial service to provide utility and ease to customers. Based on the literature related to technology acceptance, the study extends conceptual model in context to mobile banking. Questionnaires are used for data collection. The results show that customer’s concerns about security and reliability of the technology are highly significant. Furthermore, the results imply that mobile banking adoption include sophisticated IT technology and service versatility to attract customers

Anahtar Kelimeler

Mobile banking, Organizational flexibility, Strategic endorsement, Technological innovation, Functional performance, Economic cost

Kaynakça

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