BibTex RIS Kaynak Göster

MARKA İMAJININ MARKA GÜVENİNE ETKİSİ

Yıl 2011, Cilt: 6 Sayı: 24, 3932 - 3950, 01.06.2011

Yeşim Ulusu

Öz

Anahtar Kelimeler

-

Kaynakça

  • Aaker, J.L. (1997), “Dimensions of Brand Personality”, Journal of Marketing Research, vol. 34 (August).
  • Ambler, T. (1997), “How much of brand equity is explained by trust?”, Management Decision, vol. 35/4.
  • Barney, J., & Hansen, M. (1994), "Trustworthiness as a source of competitive advantage" (winter special issue), Strategic Management Journal, vol.15.
  • Battacharrya, R., Devinney, T., & Pilluta, M. (1998), "A formal model of trust based on outcomes", Academy of Management Review, vol. 23(3).
  • Brandingasia.com, http://www.brandingasia.com/columns/temporal10.htm
  • Burmann, C., Schaefer, K., and Maloney, P. (2008), “Industry Image: Its Impact on the Brand Image of Potential Employees”, Journal of Brand Management, Vol. 15, No. 3, January.
  • Chatterjee, S., & Chaudhuri, A. (2005), "Are trusted brands important?" Marketing Management Journal, vol. 15(1).
  • Davies G. and Chun, R. (2003), “The Use of Metaphor in the Exploration of the Brand Concept”, Journal of Marketing Management, vol. 19.
  • Deighton, John (1992), "The Consumption of Performance", Journal of Consumer Research, vol.19 (December).
  • Delgado-Ballester E. and Munuera-Alemán, J. L. (2005), “Does Brand Trust Matter to Brand Equity?” Journal of Product & Brand Management, vol. 14/3.
  • Delgado-Ballester E., Munuera-Alemán, J. L., and Yague-Guillen, M. J. (2003), “Development and Validation of a Brand Trust Scale”, International Journal of Market Research, March
  • Delgado-Ballester, E. (2004), "Applicability of a brand trust scale across product categories: A multigroup invariance analysis", European Journal of Marketing, Vol. 38 No. 5/6.
  • DeVellis F. Robert.(2003). Scale Development: Theory and Applications. Thousand Oaks, CA: Sage Publication
  • Dobni, D. and Zinkhan, G.M. (1990), “In Search of Brand Image: A Foundation Analysis”, Advances in Consumer Research, Vol. 17.
  • Elliot, R., & Percy, L. (2007). Strategic Brand Management. Oxford: Oxford University Press.
  • Euromonitor (2005). “Turkey: Second Biggest Tea Market in the World”, retrieved from http://www.marketresearchworld.net/index2.php?option=com_content&do_pdf=1&id=208, accessed on 15th of May, 2010.
  • Fournier, S. (1998), "Consumers and their brands: developing relationship theory in consumer research", Journalof Consumer Research, vol. 24.
  • Friedmann, R., and Lessig, V.P. (1987), "Psychological Meaning of Products and Product Positioning", Journal of Product Innovation Management, vol.4.
  • Gabarino, E. and Johnson, M.S. (1999), "The different roles of satisfaction, trust, and commitment in customer relationships", Journal of Marketing, Vol.63.
  • Geuens, M., Weijters, B. and De Wulf, K. (2008), “A New Measure of Brand Personality”, Working Paper, Faculteit Economie En Bedrijfskunde, 2008/545
  • Gray, J. G. (1986), Managing the Corporate Image, Westport Connecticut, Quorum Books.
  • Gurviez P. and Korchia M. (2002), Proposition d’une échelle multidimensionnelle de la confiance dans la marque, Recherche et Applications en Marketing, 17,3, 41-62 in Cissé-Depardon, K. and N’Goala, G. (2009). “The Effects of Satisfaction, Trust and Brand Commitment on Consumers’ Decision to Boycott”, Recherche et Applications en Marketing (English Edition), Vol. 24, No. 1.
  • Hair, Jr. F. Joseph, Anderson, E. Rolph, Tatham, L. Ronald, and Black, C. William. 1998. Multivariate Data Analysis. Upper Saddle River, NJ: Prentice Hall Inc.
  • Hatch, M.J. and Schultz, M. (1997), "Relations between organizational culture, identity and image", European Journal of Marketing, Vol. 31 No. 5.
  • Keller, K.L. (1993), “Conceptualizing, Measuring and Managing Customer-based Brand Equity”, Journal of Marketing, vol. 57 No. 1.
  • Lattin James, Carroll J. Douglas and Green E. Paul. 2003. Analyzing Multivariate Data. Pasific Grove, CA: Brooks/Cole Thomson Learning
  • Lau, G. T. and Lee, S. H. (1999), “Consumers’ Trust in a Brand and the Link to Brand Loyalty”, Journal of Market Focused Management, vol. 4.
  • Levy, S. J. (1978), “Marketplace Behavior”, NY:AMACOM in Dobni, D. and Zinkhan, G.M. (1990). “In Search of Brand Image: A Foundation Analysis”, Advances in Consumer Research, vol. 17.
  • Levy, S.J., and Glick, I.O. (1973), "Imagery and Symbolism." Marketing Manager's Handbook, Stewart H. Britt, Editor (Chicago, II. :Dartnell) 961-69 in Dobni, D. and Zinkhan, G.M. (1990). “In Search of Brand Image: A Foundation Analysis”, Advances in Consumer Research, Volume 17.
  • Lewicki, R. J., & Bunker, B. B. (1995). Trust in relationships: A model of trust development and decline. In B.B. Bunker & J. Z. Rubin (Eds.), Conflict, cooperation and justice (pp. 133–173). San Francisco: Jossey-Bass.
  • Lin, C., & Kao, D. (2004), "The impacts of country-of origin on brand equity", Journal of American Academy of Business, vol. 5.
  • Louis, D. and Lombart, C. (2010), “Impact of Brand Personality on Three Major Relational Consequences (Trust, Attachment, and Commitment to the Brand)”, Journal of Product & Brand Management, vol. 19/2 .
  • McAllister, D. (1995), "Affect- and cognition-based trust as foundations for interpersonal cooperation in organizations", Academy of Management Review, vol. 38(1).
  • Netemeyer, Richard G. Bearden, William O. and Sharma, Subhash. 2003. Scaling Procedures: Issues and Applications. Thousand Oaks, CA: Sage Publication
  • Romaniuk, J.,&Bogomolova, S. (2005), "Variation in brand trust scores", Journal of Targeting, Measurement and Analysis for Marketing, vol. 13(4).
  • Rotter, J. (1971), "Generalized expectancies for interpersonal trust", American Psychologist, vol. 35.
  • Sharma, Subbash. 1996. Applied Multivariate Statistical Analysis. New York, NY: John Wiley and Sons, Inc.
  • Temporal,Paul(2002) Advanced Brand Management,from vision to valudation,Wiley&Sons (Asia), Pte Ltd.,Singapure,2002
  • Vázquez, R., Río, A. B., and Iglesias, V. (2002), "Consumer-based Brand Equity: Development and Validation of a Measurement Instrument", Journal of Marketing Management, vol. 18: 1.
  • Wong, L. (2006), “Brand Think. A Guide to Branding”, Trafford Publishing.

MARKA İMAJININ MARKA GÜVENİNE ETKİSİ

Yıl 2011, Cilt: 6 Sayı: 24, 3932 - 3950, 01.06.2011

Yeşim Ulusu

Öz

Günümüzde yoğun rekabet koşullarının sürdüğü küresel pazarlarda tüketici tatmini yaratmak ve bunu sürdürebilmek işletmeler için hayati önem taşımaktadır. Bu amaçla, işletmeler müşterilerinin ürün ve markalarıyla ilgili edindikleri tecrübelerine oldukça önem vermektedirler. Marka güveni her tür ilişki için önemli olduğu gibi, tüketici-marka ilişkisinin de en önemli noktasıdır. Marka imajı ise, marka kişiliğiyle benzer şekilde tüketicinin markayla ilgili algılarının toplamıdır. Bu çalışmanın amacı tüketicilerin Türkiye'de çay sektöründe önde gelen üç markanın imajının markalara olan güvene etkisini ölçmektir

Anahtar Kelimeler

Marka güveni marka imajı çay sektörü

Kaynakça

  • Aaker, J.L. (1997), “Dimensions of Brand Personality”, Journal of Marketing Research, vol. 34 (August).
  • Ambler, T. (1997), “How much of brand equity is explained by trust?”, Management Decision, vol. 35/4.
  • Barney, J., & Hansen, M. (1994), "Trustworthiness as a source of competitive advantage" (winter special issue), Strategic Management Journal, vol.15.
  • Battacharrya, R., Devinney, T., & Pilluta, M. (1998), "A formal model of trust based on outcomes", Academy of Management Review, vol. 23(3).
  • Brandingasia.com, http://www.brandingasia.com/columns/temporal10.htm
  • Burmann, C., Schaefer, K., and Maloney, P. (2008), “Industry Image: Its Impact on the Brand Image of Potential Employees”, Journal of Brand Management, Vol. 15, No. 3, January.
  • Chatterjee, S., & Chaudhuri, A. (2005), "Are trusted brands important?" Marketing Management Journal, vol. 15(1).
  • Davies G. and Chun, R. (2003), “The Use of Metaphor in the Exploration of the Brand Concept”, Journal of Marketing Management, vol. 19.
  • Deighton, John (1992), "The Consumption of Performance", Journal of Consumer Research, vol.19 (December).
  • Delgado-Ballester E. and Munuera-Alemán, J. L. (2005), “Does Brand Trust Matter to Brand Equity?” Journal of Product & Brand Management, vol. 14/3.
  • Delgado-Ballester E., Munuera-Alemán, J. L., and Yague-Guillen, M. J. (2003), “Development and Validation of a Brand Trust Scale”, International Journal of Market Research, March
  • Delgado-Ballester, E. (2004), "Applicability of a brand trust scale across product categories: A multigroup invariance analysis", European Journal of Marketing, Vol. 38 No. 5/6.
  • DeVellis F. Robert.(2003). Scale Development: Theory and Applications. Thousand Oaks, CA: Sage Publication
  • Dobni, D. and Zinkhan, G.M. (1990), “In Search of Brand Image: A Foundation Analysis”, Advances in Consumer Research, Vol. 17.
  • Elliot, R., & Percy, L. (2007). Strategic Brand Management. Oxford: Oxford University Press.
  • Euromonitor (2005). “Turkey: Second Biggest Tea Market in the World”, retrieved from http://www.marketresearchworld.net/index2.php?option=com_content&do_pdf=1&id=208, accessed on 15th of May, 2010.
  • Fournier, S. (1998), "Consumers and their brands: developing relationship theory in consumer research", Journalof Consumer Research, vol. 24.
  • Friedmann, R., and Lessig, V.P. (1987), "Psychological Meaning of Products and Product Positioning", Journal of Product Innovation Management, vol.4.
  • Gabarino, E. and Johnson, M.S. (1999), "The different roles of satisfaction, trust, and commitment in customer relationships", Journal of Marketing, Vol.63.
  • Geuens, M., Weijters, B. and De Wulf, K. (2008), “A New Measure of Brand Personality”, Working Paper, Faculteit Economie En Bedrijfskunde, 2008/545
  • Gray, J. G. (1986), Managing the Corporate Image, Westport Connecticut, Quorum Books.
  • Gurviez P. and Korchia M. (2002), Proposition d’une échelle multidimensionnelle de la confiance dans la marque, Recherche et Applications en Marketing, 17,3, 41-62 in Cissé-Depardon, K. and N’Goala, G. (2009). “The Effects of Satisfaction, Trust and Brand Commitment on Consumers’ Decision to Boycott”, Recherche et Applications en Marketing (English Edition), Vol. 24, No. 1.
  • Hair, Jr. F. Joseph, Anderson, E. Rolph, Tatham, L. Ronald, and Black, C. William. 1998. Multivariate Data Analysis. Upper Saddle River, NJ: Prentice Hall Inc.
  • Hatch, M.J. and Schultz, M. (1997), "Relations between organizational culture, identity and image", European Journal of Marketing, Vol. 31 No. 5.
  • Keller, K.L. (1993), “Conceptualizing, Measuring and Managing Customer-based Brand Equity”, Journal of Marketing, vol. 57 No. 1.
  • Lattin James, Carroll J. Douglas and Green E. Paul. 2003. Analyzing Multivariate Data. Pasific Grove, CA: Brooks/Cole Thomson Learning
  • Lau, G. T. and Lee, S. H. (1999), “Consumers’ Trust in a Brand and the Link to Brand Loyalty”, Journal of Market Focused Management, vol. 4.
  • Levy, S. J. (1978), “Marketplace Behavior”, NY:AMACOM in Dobni, D. and Zinkhan, G.M. (1990). “In Search of Brand Image: A Foundation Analysis”, Advances in Consumer Research, vol. 17.
  • Levy, S.J., and Glick, I.O. (1973), "Imagery and Symbolism." Marketing Manager's Handbook, Stewart H. Britt, Editor (Chicago, II. :Dartnell) 961-69 in Dobni, D. and Zinkhan, G.M. (1990). “In Search of Brand Image: A Foundation Analysis”, Advances in Consumer Research, Volume 17.
  • Lewicki, R. J., & Bunker, B. B. (1995). Trust in relationships: A model of trust development and decline. In B.B. Bunker & J. Z. Rubin (Eds.), Conflict, cooperation and justice (pp. 133–173). San Francisco: Jossey-Bass.
  • Lin, C., & Kao, D. (2004), "The impacts of country-of origin on brand equity", Journal of American Academy of Business, vol. 5.
  • Louis, D. and Lombart, C. (2010), “Impact of Brand Personality on Three Major Relational Consequences (Trust, Attachment, and Commitment to the Brand)”, Journal of Product & Brand Management, vol. 19/2 .
  • McAllister, D. (1995), "Affect- and cognition-based trust as foundations for interpersonal cooperation in organizations", Academy of Management Review, vol. 38(1).
  • Netemeyer, Richard G. Bearden, William O. and Sharma, Subhash. 2003. Scaling Procedures: Issues and Applications. Thousand Oaks, CA: Sage Publication
  • Romaniuk, J.,&Bogomolova, S. (2005), "Variation in brand trust scores", Journal of Targeting, Measurement and Analysis for Marketing, vol. 13(4).
  • Rotter, J. (1971), "Generalized expectancies for interpersonal trust", American Psychologist, vol. 35.
  • Sharma, Subbash. 1996. Applied Multivariate Statistical Analysis. New York, NY: John Wiley and Sons, Inc.
  • Temporal,Paul(2002) Advanced Brand Management,from vision to valudation,Wiley&Sons (Asia), Pte Ltd.,Singapure,2002
  • Vázquez, R., Río, A. B., and Iglesias, V. (2002), "Consumer-based Brand Equity: Development and Validation of a Measurement Instrument", Journal of Marketing Management, vol. 18: 1.
  • Wong, L. (2006), “Brand Think. A Guide to Branding”, Trafford Publishing.
Toplam 40 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Yeşim Ulusu Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2011
Yayımlandığı Sayı Yıl 2011 Cilt: 6 Sayı: 24

Kaynak Göster

APA Ulusu, Y. (2011). MARKA İMAJININ MARKA GÜVENİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi, 6(24), 3932-3950. https://doi.org/10.19168/jyu.71241
AMA Ulusu Y. MARKA İMAJININ MARKA GÜVENİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi. Haziran 2011;6(24):3932-3950. doi:10.19168/jyu.71241
Chicago Ulusu, Yeşim. “MARKA İMAJININ MARKA GÜVENİNE ETKİSİ”. Yaşar Üniversitesi E-Dergisi 6, sy. 24 (Haziran 2011): 3932-50. https://doi.org/10.19168/jyu.71241.
EndNote Ulusu Y (01 Haziran 2011) MARKA İMAJININ MARKA GÜVENİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi 6 24 3932–3950.
IEEE Y. Ulusu, “MARKA İMAJININ MARKA GÜVENİNE ETKİSİ”, Yaşar Üniversitesi E-Dergisi, c. 6, sy. 24, ss. 3932–3950, 2011, doi: 10.19168/jyu.71241.
ISNAD Ulusu, Yeşim. “MARKA İMAJININ MARKA GÜVENİNE ETKİSİ”. Yaşar Üniversitesi E-Dergisi 6/24 (Haziran 2011), 3932-3950. https://doi.org/10.19168/jyu.71241.
JAMA Ulusu Y. MARKA İMAJININ MARKA GÜVENİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi. 2011;6:3932–3950.
MLA Ulusu, Yeşim. “MARKA İMAJININ MARKA GÜVENİNE ETKİSİ”. Yaşar Üniversitesi E-Dergisi, c. 6, sy. 24, 2011, ss. 3932-50, doi:10.19168/jyu.71241.
Vancouver Ulusu Y. MARKA İMAJININ MARKA GÜVENİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi. 2011;6(24):3932-50.