BibTex RIS Kaynak Göster

MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ

Yıl 2012, Cilt: 7 Sayı: 26, 4455 - 4482, 01.06.2012

Selim Said Eren Aydin Erge

Öz

Anahtar Kelimeler

-

Kaynakça

  • Agustin, C. and Singh, J. (2005), “Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges”, Journal of Marketing Research, 13, 96- 108.
  • Anderson, R. E. and Srinivasan, S. S. (2003), E- Satisfacion and E- Loyalty: A Contingency Framework, Psychology & Marketing, 20 (2), 123- 138.
  • Auh, S. and Johnson, M. D. (2005), “Compatibility Effects in Evaluations of Satisfaction and Loyalty”, Journal of Economic Psychology, 26, 35- 57.
  • Aydın, S. ve Özer, G. (2005), “The Analysis of Antecedents of Customer Loyalty in The Turkish Mobile Telecominication Market”, European Journal of Marketing, 39 (7/8), 910- 925.
  • Aydın, G. (2009), Marka Değeri ve Finansal Performans, Yayımlanmamış Doktora Tezi, İstanbul: İ.T.Ü. Fen Bilimleri Enstitüsü İşletme Mühendisliği, İSO Yayın No: 2009 /11.
  • Ballester, E. D. and Aleman, J. L. M. (2001), “Brand Trust in The Context of Consumer Loyalty”, European Journal of Marketing, 35 (11/12), 1238- 1258.
  • Ballester, E. D. and Aleman, J. L. M. (2005), “Does Brand Trust Matter to Brand Equity?”, The Journal of Product & Brand Management, 14 (2/2), 187.
  • Bloemer, J. M. M., Kasper, J. D. P. and Lemnink, G. A. M. (1990), “The Relationship Between Overall Dealer Satisfaction, Satisfaction With The Attributes of Dealer Service, Intended Dealer Loyalty and Intended Brand Loyalty; A Dutch Automobile Case”, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 3, 42- 47.
  • Bloemer, J. M. M. and Lemnink, G. A. M. (1992), “The Importance of Customer Satisfaction in Explaining Brand and Dealer Loyalty”, Journal of Marketing Management, 8, 351- 64.
  • Bowen, J. T. and Chen, S. L. (2001), “The Relationship Between Customer Loyalty and Customer Satisfaction”, International Journal of Contemporary Hospitality Management, (May), 213- 217.
  • Chaudhuri, A. and Holbrook, M. B. (2001), “The Chain Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty”, Journal of Marketing, 65 (2), 81- 93.
  • Cretu, A. E. and Brodie, R. J. (2007), “The Influence of Brand Image and Company Reputation Where Manufaturers Market to Small Firms: A Customer Value Perspective”, Industrial Marketing Management, 36, 220- 240.
  • Cronin, J. J. , Brady, M. K. and Hult, G. T. M. (2000), “Assessing The Effects of Quality, Value, and Customer Satsifaction on Consumer Behavioral Intentions in Service Environment”, Journal of Retailing, 76 (2), 193- 218.
  • Crosby, L. A. and Stephens, N. (1987), “Effects of Relationship Marketing on Satisfaction, Retention and Prices in The Life Insurance İndustry”, Journal of Marketing Research, 24 (4), 404- 411.
  • Çabuk, S. ve Demirci Orel, F. (2008), “Marka Karakteristikleri İle Marka Üretici Firmaya Duyulan Güven Arasındaki İlişkilerin Belirlenmesi: Çukurova Üniversitesi Ölçeğinde Bir Araştırma”, Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi, 17 (1), 103- 116.
  • Çelik, H. ve Bengül, S. S. (2008), “Satış Sonrası Hizmetler ve Ürün Garantilerinin Müşteri Tatmini, Memnuniyeti ve Marka Sadakati Üzerindeki Etkileri”, Hacettepe Üniversitesi İ.İ.B.F Dergisi, 26 (2/Aralık), 105- 134.
  • Darsono, L. I. and Junaedi, C. M. (2006), “An Examination of Perceived Quality, Satisfaction and Loyalty Relationship: Applicability of Comparative and Noncomparative Evaluation”, Gadjah Mada International Journal of Business, 8 (3), 323- 342.
  • Dick, A. and Basu, K. (1994), “Customer Loyalty: Towards An Integrated Conceptual Framework”, Journal of The Academy of Marketing Science, 22 (2), 99- 113.
  • Dodds, W. B. , Monroe, K. B. and Grewal, D. (1991), “The Effect of Price, Brand and Store Information on Buyer’s Product Evaluations”, Journal of Marketing Research, 28 (3), 307- 319.
  • Doney, P. and Cannon, J. (1997), “An Examination of The Nature of Trust in Buyer- Seller Relationships”, Journal of Marketing, 61(2), 35- 51.
  • Dubrovski, D. (2001), The Role of Customer Satisfaction in Achieving Business Excellence, Total Quality Management, 12 (7/8), 910- 925.
  • Garbarino, E. and Johnson, M. S. (1999), “The Different Roles of Satisfaction, Trust and Commitment in Customer Relationship”, Journal of Marketing, 63 (2), 70- 87.
  • Gounaris, S. and Stathakopoulos, V. (2004), “Antecedents and Consequences of Brand Loyalty: An Empirical Study”, Brand Management, 11 (4), 283- 306.
  • Grabner- Kraeuter, S. (2002), “The Role of Consumers Trust in On-Line Shopping”, Journal of Business Ethics, 39, 43- 50.
  • Hallowell, R. (1996), “The Relationships of Customer Satisfaction, Customer Loyalty and Profitability: An Empirical Study”, International Journal of Service Industry Management, 7 (4), 27- 42.
  • Harris, L. C. and Goode, M. M. H. (2004), “The Four Levels of Loyalty and Pivotal Role of Trust: A Study of Online Service Dynamics”, Journal of Retailing, 80, 139- 158.
  • Hellier, P. K. , Geursen, G. M. , Carr, R. A. and Rickard, J. A. (2003), “Customer Repurchase Intention: A General Structural Equation Model”, European Journal of Marketing, 37 (11/12), 1762- 1800.
  • Hsee, C. K. (1999), “Value Seeking and Prediction- Decision Inconsistency: Why Don’t People Take What They Predict They’ll Like The Most?”, Psychonomic Bulletin and Review, 6(4), 555- 561.
  • Huang, J. and Zhang, D. (2008), “Customer Value and Brand Loyalty: Multi- Dimensional Empirical Test”, International Seminar on Future Information Technology and Management Engineering, 102- 106.
  • Ibanez, V. A. , Hartman, P. and Calvo, P. Z. (2006), Antecedents of Customer Loyalty in Residential Energy Markets: Service Quality, Satisfaction, Trust and Switching Costs”, The Service Industries Journal, 26 (6), 633650.
  • Kabadayı, E. T. ve Aygün, İ. (2007), “Determinants of Brand Loyalty and The Link Between Brand Loyalty and Price Tolerance”, Boğaziçi Journal, 21 ( 1-2), 21- 35.
  • Kasper, J. D. P. (1988), “On Problem Perception, Dissatisfaction and Brand Loyalty”, Journal of Economic Psychology, 9, 387- 397.
  • Keller, K. L. (1993) “Conceptualizing, Measuring and Managing Customer Based Brand Equity”, Journal of Marketing, 57 (January), 1- 22.
  • Kumar, V. and Shah, D. (2004), “Building and Sustaining Profitable Customer Loyalty For The 21 St Century”, Journal of Retailing, 80, 317- 330.
  • La Barbera, P. and Mazursky, D. (1983), “A Longitudinal Assessment of Consumer Satisfaction”, Journal of Marketing Research, 20, 393- 404.
  • Lau, G. and Lee, S. (1999), “Consumer’s Trust in A Brand and Link to Brand Loyalty”, Journal of Market Focused Manageement, 4, 341- 370.
  • Lewiss, J. and Weigart, A. (1985), Trust As Social Reality, Social Forces, 65, 967- 985.
  • Mcdougall, G. H. G. and Levesque, T. (2000), “Customer Satisfaction With Services: Putting Perceived Value Into The Equation”, Journal of Services Marketing, 14 (5), 392- 410.
  • Mittal, V. and Kamakura, W. (2001), “Satisfaction, Repurchase Intent and Repurchase Behavior: Inverstigating The Moderating Effect of Customer Characteristics”, Journal of Marketing Research, 38, 131- 143.
  • Morgan, R. M and Hunt, S. D. (1994), “The Commintment Trust Theory of Relatiosnhip Marketing”, Journal of Marketing, 58, 20- 38.
  • Neal, V. D. (1999), “Satisfaction is Nice, But Value Drives Loyalty”, Marketing Research, 11 (1), 20- 23.
  • Ness, M., Brennan, M., Oughton, E., Ritson, C. and Ruto, E. (2010), “Modelling Consumer Behavioural Intentions Towards Food With Implications For Marketing Quality Low-Input and Organic Food”, Food Quality and Preference, 21, 100- 111.
  • Newman, J. W. and Werbel, R.A. (1973), “Multivariate Analysis of Brand Loyalty For Major Household Appliances”, Journal of Marketing Research, 10, 404- 409.
  • Oliver, R. L. (1999), “Whence Consumer Loyalty?”, Journal of Marketing, 63, 33- 44.
  • Patterson, P. G. and Spreng, R. A. (1997), “Modeling The Relationship Between Perceived Value, Satisfaction and Repurchase Intentions in A Business to Business Service Context: An Empirical Examination”, International Journal of Service Industry Management, 8 (5), 414- 434.
  • Ranaweera, C. and Prabhu, J. (2003), “The Influence of Satisfaction, Trust, and Switching Barriers on Customer Retention in A Continuous Purchasing Setting”, International Journal of Service Industry Management, 14, 3/4, 374- 395.
  • Reichheld, F. F. and Schefter, P. (2000), E- Loyalty, Harvard Business Review, 78 (4), 105- 113.
  • Selnes, F. (1993), “An Examination of Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty”, European Journal of Marketing, 27 (9), 19- 35.
  • Shergill, G. S. and Li, B. (2005), “Internet Banking-An Empirical Investigation of A Trust and Loyalty Model For New Zealand Banks”, Journal of Internet Commerce, 4 (4), 101- 118.
  • Sirdeshmukh, D. Singh, J. and Sabol, B. (2002), “Consumer Trust, Value and Loyalty in Relational Exchanges”, Journal of Marketing, 66 (Jan.), 15- 37.
  • Swaen, V. and Chumpitaz, C. R. (2008), “Impact of Corporate Social Resposibility on Consumer Trust”, Recherce At Applications on Marketing, 23 (4), 7- 33.
  • Sweeney, C. J. and Soutar, G. N. (2001), “Consumer Perceived Value: The Development of A Multiple Item Scale”, Journal of Retailing, 77, 203- 220.
  • Şimşek, G. G. ve Noyan, F. (2009), “Türkiye’de Cep Telefonu Cihazı Pazarında Marka Sadakati İçin Bir Model Denemesi”, ODTÜ Gelişme Dergisi, 36, 121- 159.
  • Taylor, S.A. , Celuch, K. and Goodwin, S. (2004), “The Importance of Brand Equity to Customer Loyalty”, Journal of Product & Brand Management, 13 (4), 217- 227.
  • Tsai, S. P. (2005), “Utility, Cultural Symbolism and Emotion: A Comprehensive Model of Brand Purchase Value”, International Journal of Research in Marketing, 22 (3), 277- 291.
  • Vazquez, R., Del Rio, A. B. and Iglesias, V. (2002), “Consumer Based Brand Equity: Development and Validation of A Measurement Instrument”, Journal of Marketing Management, 18 (6), 27- 48.
  • Woodside, A. G., Frey, L. L. and Daly, R. T. (1989), “Linking Service Quality, Customer Satisfaction and Behavioral Intention”, Journal of Health Care Marketing, 9, 5- 17.
  • (http://www.kobipostasi.net) (erişim 15.05.2011)

MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ

Yıl 2012, Cilt: 7 Sayı: 26, 4455 - 4482, 01.06.2012

Selim Said Eren Aydin Erge

Öz

Bu çalışmanın amacı, piliç eti sektöründe tüketicilerin davranışsal ve tutumsal marka sadakati üzerine marka güveni, marka memnuniyeti ve müşteri değeri gibi bağımsız değişkenlerin etkilerini tespit etmektir. Çalışma dört ana bölümden oluşmaktadır. Giriş bölümünde, marka ve marka sadakatinin önemine, ikinci bölümde araştırmada yer alan değişkenlerle ilgili tanımlamalara ve açıklamalara yer verilmiştir. Çalışmanın üçüncü bölümünde, araştırma metodolojisine ilişkin bilgiler, veri toplama yöntemi, kullanılan ölçekler, istatistiksel analiz ve bulgulara yer verilmiştir. Çalışmanın teorik bölümünde ortaya atılan hipotezler, Bolu ilinde yaşayan 442 müşteriden toplanan verilerle test edilmiştir. Son bölümde ise araştırmada elde edilen genel sonuçlar ve marka yöneticileri ve gelecekte yapılacak çalışmalar için öneriler yer almaktadır. Araştırma bulguları, marka güveninin ve marka memnuniyetinin davranışsal ve tutumsal marka sadakati üzerinde etkili olduğu belirlenmiştir. Fonksiyonel, sembolik ve parasal müşteri değerinin davranışsal marka sadakati üzerinde pozitif etkilerinin olduğu, ancak tecrübeye dayalı müşteri değerinin davranışsal marka sadakati üzerinde pozitif etkisinin olmadığı sonucuna varılmıştır. Ayrıca fonksiyonel ve sembolik müşteri değerinin tutumsal marka sadakati üzerinde pozitif etkilerinin olduğu fakat tecrübeye dayalı ve parasal müşteri değerinin tutumsal marka sadakati üzerinde etkisinin olmadığı saptanmıştır

Anahtar Kelimeler

Marka sadakati marka güveni marka memnuniyeti müşteri değeri

Kaynakça

  • Agustin, C. and Singh, J. (2005), “Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges”, Journal of Marketing Research, 13, 96- 108.
  • Anderson, R. E. and Srinivasan, S. S. (2003), E- Satisfacion and E- Loyalty: A Contingency Framework, Psychology & Marketing, 20 (2), 123- 138.
  • Auh, S. and Johnson, M. D. (2005), “Compatibility Effects in Evaluations of Satisfaction and Loyalty”, Journal of Economic Psychology, 26, 35- 57.
  • Aydın, S. ve Özer, G. (2005), “The Analysis of Antecedents of Customer Loyalty in The Turkish Mobile Telecominication Market”, European Journal of Marketing, 39 (7/8), 910- 925.
  • Aydın, G. (2009), Marka Değeri ve Finansal Performans, Yayımlanmamış Doktora Tezi, İstanbul: İ.T.Ü. Fen Bilimleri Enstitüsü İşletme Mühendisliği, İSO Yayın No: 2009 /11.
  • Ballester, E. D. and Aleman, J. L. M. (2001), “Brand Trust in The Context of Consumer Loyalty”, European Journal of Marketing, 35 (11/12), 1238- 1258.
  • Ballester, E. D. and Aleman, J. L. M. (2005), “Does Brand Trust Matter to Brand Equity?”, The Journal of Product & Brand Management, 14 (2/2), 187.
  • Bloemer, J. M. M., Kasper, J. D. P. and Lemnink, G. A. M. (1990), “The Relationship Between Overall Dealer Satisfaction, Satisfaction With The Attributes of Dealer Service, Intended Dealer Loyalty and Intended Brand Loyalty; A Dutch Automobile Case”, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 3, 42- 47.
  • Bloemer, J. M. M. and Lemnink, G. A. M. (1992), “The Importance of Customer Satisfaction in Explaining Brand and Dealer Loyalty”, Journal of Marketing Management, 8, 351- 64.
  • Bowen, J. T. and Chen, S. L. (2001), “The Relationship Between Customer Loyalty and Customer Satisfaction”, International Journal of Contemporary Hospitality Management, (May), 213- 217.
  • Chaudhuri, A. and Holbrook, M. B. (2001), “The Chain Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty”, Journal of Marketing, 65 (2), 81- 93.
  • Cretu, A. E. and Brodie, R. J. (2007), “The Influence of Brand Image and Company Reputation Where Manufaturers Market to Small Firms: A Customer Value Perspective”, Industrial Marketing Management, 36, 220- 240.
  • Cronin, J. J. , Brady, M. K. and Hult, G. T. M. (2000), “Assessing The Effects of Quality, Value, and Customer Satsifaction on Consumer Behavioral Intentions in Service Environment”, Journal of Retailing, 76 (2), 193- 218.
  • Crosby, L. A. and Stephens, N. (1987), “Effects of Relationship Marketing on Satisfaction, Retention and Prices in The Life Insurance İndustry”, Journal of Marketing Research, 24 (4), 404- 411.
  • Çabuk, S. ve Demirci Orel, F. (2008), “Marka Karakteristikleri İle Marka Üretici Firmaya Duyulan Güven Arasındaki İlişkilerin Belirlenmesi: Çukurova Üniversitesi Ölçeğinde Bir Araştırma”, Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi, 17 (1), 103- 116.
  • Çelik, H. ve Bengül, S. S. (2008), “Satış Sonrası Hizmetler ve Ürün Garantilerinin Müşteri Tatmini, Memnuniyeti ve Marka Sadakati Üzerindeki Etkileri”, Hacettepe Üniversitesi İ.İ.B.F Dergisi, 26 (2/Aralık), 105- 134.
  • Darsono, L. I. and Junaedi, C. M. (2006), “An Examination of Perceived Quality, Satisfaction and Loyalty Relationship: Applicability of Comparative and Noncomparative Evaluation”, Gadjah Mada International Journal of Business, 8 (3), 323- 342.
  • Dick, A. and Basu, K. (1994), “Customer Loyalty: Towards An Integrated Conceptual Framework”, Journal of The Academy of Marketing Science, 22 (2), 99- 113.
  • Dodds, W. B. , Monroe, K. B. and Grewal, D. (1991), “The Effect of Price, Brand and Store Information on Buyer’s Product Evaluations”, Journal of Marketing Research, 28 (3), 307- 319.
  • Doney, P. and Cannon, J. (1997), “An Examination of The Nature of Trust in Buyer- Seller Relationships”, Journal of Marketing, 61(2), 35- 51.
  • Dubrovski, D. (2001), The Role of Customer Satisfaction in Achieving Business Excellence, Total Quality Management, 12 (7/8), 910- 925.
  • Garbarino, E. and Johnson, M. S. (1999), “The Different Roles of Satisfaction, Trust and Commitment in Customer Relationship”, Journal of Marketing, 63 (2), 70- 87.
  • Gounaris, S. and Stathakopoulos, V. (2004), “Antecedents and Consequences of Brand Loyalty: An Empirical Study”, Brand Management, 11 (4), 283- 306.
  • Grabner- Kraeuter, S. (2002), “The Role of Consumers Trust in On-Line Shopping”, Journal of Business Ethics, 39, 43- 50.
  • Hallowell, R. (1996), “The Relationships of Customer Satisfaction, Customer Loyalty and Profitability: An Empirical Study”, International Journal of Service Industry Management, 7 (4), 27- 42.
  • Harris, L. C. and Goode, M. M. H. (2004), “The Four Levels of Loyalty and Pivotal Role of Trust: A Study of Online Service Dynamics”, Journal of Retailing, 80, 139- 158.
  • Hellier, P. K. , Geursen, G. M. , Carr, R. A. and Rickard, J. A. (2003), “Customer Repurchase Intention: A General Structural Equation Model”, European Journal of Marketing, 37 (11/12), 1762- 1800.
  • Hsee, C. K. (1999), “Value Seeking and Prediction- Decision Inconsistency: Why Don’t People Take What They Predict They’ll Like The Most?”, Psychonomic Bulletin and Review, 6(4), 555- 561.
  • Huang, J. and Zhang, D. (2008), “Customer Value and Brand Loyalty: Multi- Dimensional Empirical Test”, International Seminar on Future Information Technology and Management Engineering, 102- 106.
  • Ibanez, V. A. , Hartman, P. and Calvo, P. Z. (2006), Antecedents of Customer Loyalty in Residential Energy Markets: Service Quality, Satisfaction, Trust and Switching Costs”, The Service Industries Journal, 26 (6), 633650.
  • Kabadayı, E. T. ve Aygün, İ. (2007), “Determinants of Brand Loyalty and The Link Between Brand Loyalty and Price Tolerance”, Boğaziçi Journal, 21 ( 1-2), 21- 35.
  • Kasper, J. D. P. (1988), “On Problem Perception, Dissatisfaction and Brand Loyalty”, Journal of Economic Psychology, 9, 387- 397.
  • Keller, K. L. (1993) “Conceptualizing, Measuring and Managing Customer Based Brand Equity”, Journal of Marketing, 57 (January), 1- 22.
  • Kumar, V. and Shah, D. (2004), “Building and Sustaining Profitable Customer Loyalty For The 21 St Century”, Journal of Retailing, 80, 317- 330.
  • La Barbera, P. and Mazursky, D. (1983), “A Longitudinal Assessment of Consumer Satisfaction”, Journal of Marketing Research, 20, 393- 404.
  • Lau, G. and Lee, S. (1999), “Consumer’s Trust in A Brand and Link to Brand Loyalty”, Journal of Market Focused Manageement, 4, 341- 370.
  • Lewiss, J. and Weigart, A. (1985), Trust As Social Reality, Social Forces, 65, 967- 985.
  • Mcdougall, G. H. G. and Levesque, T. (2000), “Customer Satisfaction With Services: Putting Perceived Value Into The Equation”, Journal of Services Marketing, 14 (5), 392- 410.
  • Mittal, V. and Kamakura, W. (2001), “Satisfaction, Repurchase Intent and Repurchase Behavior: Inverstigating The Moderating Effect of Customer Characteristics”, Journal of Marketing Research, 38, 131- 143.
  • Morgan, R. M and Hunt, S. D. (1994), “The Commintment Trust Theory of Relatiosnhip Marketing”, Journal of Marketing, 58, 20- 38.
  • Neal, V. D. (1999), “Satisfaction is Nice, But Value Drives Loyalty”, Marketing Research, 11 (1), 20- 23.
  • Ness, M., Brennan, M., Oughton, E., Ritson, C. and Ruto, E. (2010), “Modelling Consumer Behavioural Intentions Towards Food With Implications For Marketing Quality Low-Input and Organic Food”, Food Quality and Preference, 21, 100- 111.
  • Newman, J. W. and Werbel, R.A. (1973), “Multivariate Analysis of Brand Loyalty For Major Household Appliances”, Journal of Marketing Research, 10, 404- 409.
  • Oliver, R. L. (1999), “Whence Consumer Loyalty?”, Journal of Marketing, 63, 33- 44.
  • Patterson, P. G. and Spreng, R. A. (1997), “Modeling The Relationship Between Perceived Value, Satisfaction and Repurchase Intentions in A Business to Business Service Context: An Empirical Examination”, International Journal of Service Industry Management, 8 (5), 414- 434.
  • Ranaweera, C. and Prabhu, J. (2003), “The Influence of Satisfaction, Trust, and Switching Barriers on Customer Retention in A Continuous Purchasing Setting”, International Journal of Service Industry Management, 14, 3/4, 374- 395.
  • Reichheld, F. F. and Schefter, P. (2000), E- Loyalty, Harvard Business Review, 78 (4), 105- 113.
  • Selnes, F. (1993), “An Examination of Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty”, European Journal of Marketing, 27 (9), 19- 35.
  • Shergill, G. S. and Li, B. (2005), “Internet Banking-An Empirical Investigation of A Trust and Loyalty Model For New Zealand Banks”, Journal of Internet Commerce, 4 (4), 101- 118.
  • Sirdeshmukh, D. Singh, J. and Sabol, B. (2002), “Consumer Trust, Value and Loyalty in Relational Exchanges”, Journal of Marketing, 66 (Jan.), 15- 37.
  • Swaen, V. and Chumpitaz, C. R. (2008), “Impact of Corporate Social Resposibility on Consumer Trust”, Recherce At Applications on Marketing, 23 (4), 7- 33.
  • Sweeney, C. J. and Soutar, G. N. (2001), “Consumer Perceived Value: The Development of A Multiple Item Scale”, Journal of Retailing, 77, 203- 220.
  • Şimşek, G. G. ve Noyan, F. (2009), “Türkiye’de Cep Telefonu Cihazı Pazarında Marka Sadakati İçin Bir Model Denemesi”, ODTÜ Gelişme Dergisi, 36, 121- 159.
  • Taylor, S.A. , Celuch, K. and Goodwin, S. (2004), “The Importance of Brand Equity to Customer Loyalty”, Journal of Product & Brand Management, 13 (4), 217- 227.
  • Tsai, S. P. (2005), “Utility, Cultural Symbolism and Emotion: A Comprehensive Model of Brand Purchase Value”, International Journal of Research in Marketing, 22 (3), 277- 291.
  • Vazquez, R., Del Rio, A. B. and Iglesias, V. (2002), “Consumer Based Brand Equity: Development and Validation of A Measurement Instrument”, Journal of Marketing Management, 18 (6), 27- 48.
  • Woodside, A. G., Frey, L. L. and Daly, R. T. (1989), “Linking Service Quality, Customer Satisfaction and Behavioral Intention”, Journal of Health Care Marketing, 9, 5- 17.
  • (http://www.kobipostasi.net) (erişim 15.05.2011)
Toplam 58 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Selim Said Eren Aydin Erge Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2012
Yayımlandığı Sayı Yıl 2012 Cilt: 7 Sayı: 26

Kaynak Göster

APA Erge, S. S. E. . A. (2012). MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi, 7(26), 4455-4482. https://doi.org/10.19168/jyu.39018
AMA Erge SSEA. MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi. Haziran 2012;7(26):4455-4482. doi:10.19168/jyu.39018
Chicago Erge, Selim Said Eren Aydin. “MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ”. Yaşar Üniversitesi E-Dergisi 7, sy. 26 (Haziran 2012): 4455-82. https://doi.org/10.19168/jyu.39018.
EndNote Erge SSEA (01 Haziran 2012) MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi 7 26 4455–4482.
IEEE S. S. E. . A. Erge, “MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ”, Yaşar Üniversitesi E-Dergisi, c. 7, sy. 26, ss. 4455–4482, 2012, doi: 10.19168/jyu.39018.
ISNAD Erge, Selim Said Eren Aydin. “MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ”. Yaşar Üniversitesi E-Dergisi 7/26 (Haziran 2012), 4455-4482. https://doi.org/10.19168/jyu.39018.
JAMA Erge SSEA. MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi. 2012;7:4455–4482.
MLA Erge, Selim Said Eren Aydin. “MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ”. Yaşar Üniversitesi E-Dergisi, c. 7, sy. 26, 2012, ss. 4455-82, doi:10.19168/jyu.39018.
Vancouver Erge SSEA. MARKA GÜVENİ, MARKA MEMNUNİYETİ VE MÜŞTERİ DEĞERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİSİ. Yaşar Üniversitesi E-Dergisi. 2012;7(26):4455-82.