THE DIFFERENTIATION OF MOTIVATION ACCORDING TO DEMOGRAPHIC AND OCCUPATIONAL FACTORS :A STUDY ON TOURIST GUIDES

Yıl 2017, Cilt: 12 Sayı: 48, 257 - 271, 31.10.2017

Gül Erkol Bayram

Öz

Tourist guides , plays a key role in the advancement of national and
regional aspects of the tourism industry . This vital significance of tour
guide makes it necessary for them to perform in the most qualified way . For
the best performance and qualified style in job;  tourism management must present best services
to tour guide . At this point; One of the most important factor and
responsibility in the creation of purchase requests is tourist guide.  If tourist guides love their job; this will
cause to provide benefit directly and indirectly related to all tourism parts
even the lowest one and It will contribute to sustainable development of
tourism.  This study prepared for the aim
of determining the relations between Motivation and demographic and
occupational datas. In this research, the survey technique was used and Data
were analyzed by statistical analysis. 
Surveys were conducted to 422 active tourist guide with polls verbatim
interviews. After analysis; It was found that a significant relationship
between motivation and demographical datas. Based on the results,
Recommendations are presented to public and private sector.

Anahtar Kelimeler

Tourism, Tour Guiding, Tour Guides, Motivation Level

Motivasyonun Demografik Ve Mesleki Özelliklere Göre Farklılaşması: Turist Rehberleri Üzerine Bir Araştırma

Öz

Turist rehberleri, ulusal ve bölgesel açıdan turizm sektörünün ilerlemesinde anahtar bir rol oynamaktadır. Taşıdıkları bu hayati önem, turist rehberlerinin mesleklerini en nitelikli şekilde icra etmelerini gerekli kılmaktadır. Bir mesleğin layıkıyla yapılabilmesi için turizm işletmelerinin tur rehberlerine en iyi imkanları sunabilmeleri gerekmektedir. Turist rehberinin işini sevmesi onun; doğrudan ve dolaylı olarak ilgili olan turizmin alt parçalarına fayda sağlamasına sebep olacak, turizmin sürdürülebilir gelişimine katkı sağlayacaktır.  Bu araştırma turist rehberlerinin demografik ve mesleki verileri ile motivasyonları arasındaki ilişkinin belirlenmesi amacıyla gerçekleştirilmiştir. Araştırmada nicel araştırma yönteminden faydalanılmış ve ulaşılan verilere istatistiki analizler uygulanmıştır. Araştırma kapsamında 422 eylemli turist rehberi ile birebir görüşülerek anket uygulanmış, uygulama sonunda ankete katılanların motivasyon düzeyleri ile demografik verileri arasında anlamlı farklılığın olduğu tespit edilmiştir. Çalışma sonuçlarından yola çıkarak kamuya ve özel sektöre birtakım önerilerde bulunulmuştur

Anahtar Kelimeler

Motivasyon Düzeyleri, Turizm, Turizm Rehberleri, Turist Rehberliği

Kaynakça

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