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Pazarlama Çalışmalarına Sosyal Bilişsel Kuram Perspektifi: Bir Literatür Taraması

Yıl 2019, Cilt: 14 , 18 - 33, 30.11.2019
https://doi.org/10.19168/jyasar.631019

Öz

Sosyal Bilişsel Kuram
(SBK), insan davranışını açıklamak için eleştirel bir bakış açısı öne süren ve
yaygın olarak kabul edilen bir kuramdır. Temel olarak, SBK bireyler,
davranışlar ve çevre arasındaki karşılıklı nedensellik ilişkisini tanımlayarak;
insan düşüncelerinin, duygularının ve davranışının belirleyicilerini araştırır.
Uygulamalı psikoloji, eğitim, sağlık, iletişim, teknoloji gibi çeşitli
disiplinler, kapsayıcı niteliği nedeniyle SBK’ın farklı yönlerine
odaklanmışlardır; ancak pazarlama alanındaki SBK çalışmalarının sayısı
sınırlıdır. Bu çalışmanın amacı, Sosyal Bilişsel Kuramın açık bir şekilde
anlaşılmasını sağlamak, pazarlama literatürünü SBK perspektifinden incelemek,
gelecekteki araştırmalar için teorik ve ampirik açıdan yön göstermek ve bu
alanda çalışma yapmak isteyen araştırmacılar için açık bir yol oluşturmaktır.
Bu literatür taramasını yürütmek için sekiz veri tabanı (Elsevier, Emerald,
JSTOR, Sage, Springer, Taylor & Francis, Wiley ve Google Akademik) herhangi
bir zaman kısıtlaması olmadan taranmıştır. Bu inceleme sonucunda, pazarlama araştırmacılarına
SBK kapsamındaki farklı pazarlama araştırma yönelimleri sağlanmıştır.

Kaynakça

  • Adhikari, Kishalay, and Rajeev Kumar Panda. 2018. "Users' information privacy concerns and privacy protection behaviors in social networks." Journal of Global Marketing 31.2: 96-110.
  • Aguilar-Rojas, Oscar, Carmina Fandos-Herrera, and Carlos Flavián-Blanco. 2015. "What may lead you to recommend and revisit a hotel after a service failure instead of complaining?." International Journal of Contemporary Hospitality Management 27.2: 214-235.
  • Baker, Michael J., and Michael Saren, 2016. Marketing theory: a student text. Thousand Oakes, CA: Sage.
  • Bandura, Albert. 1977 "Self-efficacy: toward a unifying theory of behavioral change." Psychological review 84.2: 191.
  • Bandura, Albert. 1986. Social foundations of thought and action. Englewood Cliffs, NJ: Pearson
  • Bandura, Albert, Nancy E. Adams, and Janice Beyer. 1977. "Cognitive processes mediating behavioral change." Journal of personality and social psychology 35.3: 125.
  • Başfirinci, Çiğdem. 2014. "A Qualitative Study about the Role of Brand User Stereotypes on Advertising Efficiency." International Journal of Economic & Administrative Studies 7.13: 57-74
  • Boateng, H., Adam, D. R., Okoe, A. F., & Anning-Dorson, T. (2016). Assessing the determinants of internet banking adoption intentions: A social cognitive theory perspective. Computers in Human Behavior, 65, 468-478.
  • Carillo, Kévin D. 2010. "Social cognitive theory in is research–literature review, criticism, and research agenda." International Conference on Information Systems, Technology and Management. Springer, Berlin, Heidelberg.
  • Chang, I-Cheng, Chuang-Chun Liu, and Kuanchin Chen. 2014. "The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games." Internet Research 24.1: 21-45.
  • Cheah, Isaac, and Ian Phau. 2011 "Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation." Marketing Intelligence & Planning 29.5: 452-472.
  • Cheah, Isaac, Ian Phau, and Johan Liang. 2015. "Factors influencing consumers’ attitudes and purchase intentions of e-deals." Marketing Intelligence & Planning 33.5: 763-783.
  • Chen, Yue-Yang. 2012. "Why do consumers go internet shopping again? Understanding the antecedents of repurchase intention." Journal of Organizational Computing and Electronic Commerce 22.1: 38-63.
  • Chiang, Hsiu-Sen, and Kuo-Lun Hsiao. 2015 "YouTube stickiness: the needs, personal, and environmental perspective." Internet Research 25.1: 85-106.
  • Darley, William, and Jeen-Su Lim. 2018 "Mavenism and e-maven propensity: antecedents, mediators and transferability." Journal of Research in Interactive Marketing 12.3: 293-308.
  • Fraze, Jami L., Maria Rivera-Trudeau, and Laura McElroy. 2007. "Applying behavioral theories to a social marketing campaign." Social Marketing Quarterly 13.1: 2-14.
  • Gesualdo, Nicole, and Itzhak Yanovitzky. 2019. "Advertising Susceptibility and Youth Preference for and Consumption of Sugar-Sweetened Beverages: Findings from a National Survey." Journal of nutrition education and behavior 51.1: 16-22.
  • Gummesson, Evert. 2002a "Relationship marketing and a new economy: it’s time for de-programming." Journal of Services Marketing 16.7: 585-589.
  • Gummesson, Evert. 2002b. "Relationship marketing in the new economy." Journal of relationship marketing 1.1: 37-57.
  • Guo, Lingyun, et al. 2017. "Transforming followers into fans: a study of Chinese users of the WeChat Official Account." Online Information Review 41.7: 1029-1045.
  • Hunt, Shelby D. 1983. "General theories and the fundamental explananda of marketing." Journal of Marketing 47.4: 9-17.
  • Johnstone, Micael-Lee, and Stephanie Hooper. 2016. "Social influence and green consumption behaviour: A need for greater government involvement." Journal of Marketing Management 32.9-10: 827-855.
  • Khang, Hyoungkoo, Eun-Kyoung Han, and Eyun-Jung Ki. 2014. "Exploring influential social cognitive determinants of social media use." Computers in Human Behavior 36: 48-55.
  • Kang, Youn Jung, and Won Jun Lee. 2015. "Self-customization of online service environments by users and its effect on their continuance intention." Service Business 9.2: 321-342.
  • Kim, Junga, Chunsik Lee, and Troy Elias. 2015. "Factors affecting information sharing in social networking sites amongst university students: Application of the knowledge-sharing model to social networking sites." Online Information Review 39.3: 290-309.
  • Kinsky, Emily S., and Shannon Bichard. 2011. “Mom! I've seen that on a commercial!” US preschoolers' recognition of brand logos." Young consumers 12.2: 145-158.
  • Lamorte, Wayne W. (2019). The Social Cognitive Theory. http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/BehavioralChangeTheories/BehavioralChangeTheories5.html, Retrieved on August 29, 2019.
  • Larivière, Vincent, Stefanie Haustein, and Philippe Mongeon. 2015. "The oligopoly of academic publishers in the digital era." PloS one 10.6: e0127502.
  • LaRose, Robert. 2009. "Social cognitive theories of media selection." Media Choice. New York: Routledge.
  • Lee, Doohwang, Hyuk Soo Kim, and Jung Kyu Kim. 2012. "The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach." Computers in Human Behavior 28.3: 1054-1062.
  • Lee, Nicole, and Trent Seltzer. 2018. "Vicarious interaction: The role of observed online communication in fostering organization-public relationships." Journal of Communication Management 22.3: 262-279.
  • Li, Yongtao, and Changbiao Zhong. 2017. "Factors driving consumption behavior for green aquatic products: Empirical research from Ningbo, China." British Food Journal 119.7: 1442-1458.
  • Lian, Jiunn-Woei, and Tzu-Ming Lin. 2008. "Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types." Computers in Human Behavior 24.1: 48-65.
  • Lin, Chieh-Peng. 2010. "Learning virtual community loyalty behavior from a perspective of social cognitive theory." International Journal of Human-Computer Interaction 26.4: 345-360.
  • Lin, Hsiu‐Yi, and Meng‐Hsiang Hsu. 2015. "Using social cognitive theory to investigate green consumer behavior." Business Strategy and the Environment 24.5: 326-343.
  • Lin, Jiun-Sheng Chris, and Chia-Chuan Hsieh. 2011. "Modeling service friendship and customer compliance in high-contact service relationships." Journal of Service Management 22.5: 607-631.
  • Luszczynska, Aleksandra, and Ralf Schwarzer. 2005. "Social cognitive theory." Predicting health behaviour 2: 127-169.
  • Matusitz, Jonathan, and Gerald-Mark Breen. 2011. "An examination of the social, behavioral, and cognitive influences of infamous individuals on media consumers." Social work in public health 26.5: 542-554.
  • Mccormick, Michael J., and Mark J. Martinko. 2004. "Identifying leader social cognitions: Integrating the causal reasoning perspective into social cognitive theory." Journal of Leadership & Organizational Studies 10.4: 2-11.
  • Milne, George R., Lauren I. Labrecque, and Cory Cromer. 2009. "Toward an understanding of the online consumer's risky behavior and protection practices." Journal of Consumer Affairs 43.3: 449-473.
  • Mocarski, Richard, and Kimberly Bissell. 2016. "Edutainment’s impact on health promotion: Viewing the biggest loser through the social cognitive theory." Health promotion practice 17.1: 107-115.
  • Oakley, Richelle L., and A. F. Salam. 2014. "Examining the impact of computer-mediated social networks on individual consumerism environmental behaviors." Computers in human behavior 35: 516-526.
  • Ozmete, Emine, and Tahira Hira. 2011. "Conceptual analysis of behavioral theories/models: Application to financial behavior." European Journal of Social Sciences 18.3: 386-404.
  • Ozturk, Ahmet Bulent, et al. 2016. "What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience." International Journal of Information Management 36.6: 1350-1359.
  • Pravet, Irina, and Maria Holmlund. 2018. "Signing up for voluntary simplicity–consumer motives and effects." Society and Business Review 13.1: 80-99.
  • Phipps, Marcus, et al. 2013. "Understanding the inherent complexity of sustainable consumption: A social cognitive framework." Journal of Business Research 66.8: 1227-1234.
  • Preko, Alexander Kofi. 2017. "Analysis of Social Cognitive Model in the Context of Green Marketing: A Study of the Ghanaian Environment." Business Perspectives and Research 5.1: 86-99.
  • Ratten, Vanessa. 2012. "Entrepreneurial and ethical adoption behaviour of cloud computing." The Journal of High Technology Management Research 23.2: 155-164.
  • Ratten, Vanessa. 2013. "Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions." Australasian Marketing Journal (AMJ) 21.3: 137-146.
  • Ratten, Vanessa. 2014. "A US-China comparative study of cloud computing adoption behavior: The role of consumer innovativeness, performance expectations and social influence." Journal of Entrepreneurship in Emerging Economies 6.1: 53-71.
  • Ratten, Vanessa. 2014. "Indian and US consumer purchase intentions of cloud computing services." Journal of Indian Business Research 6.2: 170-188.
  • Ratten, Vanessa. 2015. "A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive theory." Journal of Science & Technology Policy Management 6.1: 25-36.
  • Ratten, Vanessa. 2015. "Factors influencing consumer purchase intention of cloud computing in the United States and Turkey: The role of performance expectancy, ethical awareness and consumer innovation." EuroMed Journal of Business 10.1: 80-97.
  • Ratten, Vanessa. 2015. "International consumer attitudes toward cloud computing: A social cognitive theory and technology acceptance model perspective." Thunderbird International Business Review 57.3: 217-228.
  • Ratten, Vanessa, and Hamish Ratten. 2007. "Social cognitive theory in technological innovations." European Journal of Innovation Management 10.1: 90-108.
  • Reardon, James, and Chip Miller. 2008. "Smoking prevention messages for adolescents: how intensity, valence, and recipient of consequences affect attitude toward the ad and intent to smoke." Journal of Marketing Theory and Practice 16.1: 67-77.
  • Jack Rotfeld, Herbert. 2014. "The pragmatic importance of theory for marketing practice." Journal of Consumer Marketing 31.4: 322-327.
  • Royne, Marla B. 2008. "Cautions and concerns in experimental research on the consumer interest." Journal of Consumer Affairs 42.3: 478-483.
  • Rozell, Elizabeth J., and W. L. Gardner III. 2000. "Cognitive, motivation, and affective processes associated with computer-related performance: a path analysis." Computers in Human behavior 16.2: 199-222.
  • Ruehl, Christopher Hendrik, and Diana Ingenhoff. 2015. "Communication management on social networking sites: Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages." Journal of Communication Management 19.3: 288-302.
  • Ruehl, Christopher Hendrik, and Diana Ingenhoff. 2017. "Communication management 2.0: The development of three socio-cognitive models for brand page usage." Journal of Communication Management 21.2: 170-185.
  • Seiders, Kathleen, et al. 2015. "Motivating customers to adhere to expert advice in professional services: a medical service context." Journal of Service Research 18.1: 39-58.
  • Singh, Rashmi. 2016. "Monotony of social networking among millennial and its effect on social advertisement: a challenge to digital marketers." Young consumers 17.4: 376-387.
  • Solomon, Laura J., et al. 2009. "Mass media for smoking cessation in adolescents." Health Education & Behavior 36.4: 642-659.
  • Wacker, John G. 1998. "A definition of theory: research guidelines for different theory-building research methods in operations management." Journal of operations management 16.4: 361-385.
  • Whetten, David A. 2009. "An examination of the interface between context and theory applied to the study of Chinese organizations." Management and Organization Review 5.1: 29-56.
  • Wood, Robert, and Albert Bandura. 1989. "Social cognitive theory of organizational management." Academy of management Review 14.3: 361-384.
  • Yağcı, Mehmet İ., and Çabuk, Serap. 2018. Pazarlama Teorileri. İstanbul: Mediacat.
  • Yang, Shuiqing, et al. 2011 "Empirical investigation of customers’ channel extension behavior: Perceptions shift toward the online channel." Computers in Human Behavior 27.5: 1688-1696.
  • Yen, Yung-Shen. 2016. "Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions." Management Decision 54.10: 2462-2484.
  • Yim, Chi Kin, Kimmy Wa Chan, and Simon SK Lam. 2012. "Do customers and employees enjoy service participation? Synergistic effects of self-and other-efficacy." Journal of marketing 76.6: 121-140.
  • Young, Henry N., Earlene E. Lipowski, and Rebecca JW Cline. 2005. "Using social cognitive theory to explain consumers' behavioral intentions in response to direct-to-consumer prescription drug advertising." Research in Social and Administrative Pharmacy 1.2: 270-288.
  • Zaltman, Gerald. 1970. "Marketing inference in the behavioral sciences." Journal of Marketing 34.3: 27-32.
  • Zhu, Ge, Sunanda Sangwan, and Ting-Jie Lu. 2010. "A new theoretical framework of technology acceptance and empirical investigation on self-efficacy-based value adoption model." Nankai Business Review International 1.4: 345-372.

A Social Cognitive Theory Perspective on Marketing Studies A Literature Review

Yıl 2019, Cilt: 14 , 18 - 33, 30.11.2019
https://doi.org/10.19168/jyasar.631019

Öz

Social Cognitive Theory (SCT) is a generally accepted
theory that postulates a pivotal perspective for explaining the human behavior.
Basically, SCT investigates the formation of human thoughts, feelings, and
behavior by analyzing the reciprocal causation among individuals, behaviors and
environment. Various disciplines, such as applied psychology, education, health
care, communication, technology focus on different aspects of SCT due to its
inclusive nature; however number of SCT studies within the marketing field is
limited. Aim of this study is to form a clear understating of Social Cognitive
Theory, investigate the marketing literature from a SCT perspective, provide
theoretical and empirical directions for future research and create a clear
path for prospective researchers. Eight databases (Elsevier, Emerald, JSTOR,
Sage, Springer, Taylor & Francis, Wiley and Google Scholar) were searched
without any time limitation in order to conduct this literature review. As a
result of this review, different marketing research directions for marketing scholars
within the SCT context are provided.

Kaynakça

  • Adhikari, Kishalay, and Rajeev Kumar Panda. 2018. "Users' information privacy concerns and privacy protection behaviors in social networks." Journal of Global Marketing 31.2: 96-110.
  • Aguilar-Rojas, Oscar, Carmina Fandos-Herrera, and Carlos Flavián-Blanco. 2015. "What may lead you to recommend and revisit a hotel after a service failure instead of complaining?." International Journal of Contemporary Hospitality Management 27.2: 214-235.
  • Baker, Michael J., and Michael Saren, 2016. Marketing theory: a student text. Thousand Oakes, CA: Sage.
  • Bandura, Albert. 1977 "Self-efficacy: toward a unifying theory of behavioral change." Psychological review 84.2: 191.
  • Bandura, Albert. 1986. Social foundations of thought and action. Englewood Cliffs, NJ: Pearson
  • Bandura, Albert, Nancy E. Adams, and Janice Beyer. 1977. "Cognitive processes mediating behavioral change." Journal of personality and social psychology 35.3: 125.
  • Başfirinci, Çiğdem. 2014. "A Qualitative Study about the Role of Brand User Stereotypes on Advertising Efficiency." International Journal of Economic & Administrative Studies 7.13: 57-74
  • Boateng, H., Adam, D. R., Okoe, A. F., & Anning-Dorson, T. (2016). Assessing the determinants of internet banking adoption intentions: A social cognitive theory perspective. Computers in Human Behavior, 65, 468-478.
  • Carillo, Kévin D. 2010. "Social cognitive theory in is research–literature review, criticism, and research agenda." International Conference on Information Systems, Technology and Management. Springer, Berlin, Heidelberg.
  • Chang, I-Cheng, Chuang-Chun Liu, and Kuanchin Chen. 2014. "The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games." Internet Research 24.1: 21-45.
  • Cheah, Isaac, and Ian Phau. 2011 "Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation." Marketing Intelligence & Planning 29.5: 452-472.
  • Cheah, Isaac, Ian Phau, and Johan Liang. 2015. "Factors influencing consumers’ attitudes and purchase intentions of e-deals." Marketing Intelligence & Planning 33.5: 763-783.
  • Chen, Yue-Yang. 2012. "Why do consumers go internet shopping again? Understanding the antecedents of repurchase intention." Journal of Organizational Computing and Electronic Commerce 22.1: 38-63.
  • Chiang, Hsiu-Sen, and Kuo-Lun Hsiao. 2015 "YouTube stickiness: the needs, personal, and environmental perspective." Internet Research 25.1: 85-106.
  • Darley, William, and Jeen-Su Lim. 2018 "Mavenism and e-maven propensity: antecedents, mediators and transferability." Journal of Research in Interactive Marketing 12.3: 293-308.
  • Fraze, Jami L., Maria Rivera-Trudeau, and Laura McElroy. 2007. "Applying behavioral theories to a social marketing campaign." Social Marketing Quarterly 13.1: 2-14.
  • Gesualdo, Nicole, and Itzhak Yanovitzky. 2019. "Advertising Susceptibility and Youth Preference for and Consumption of Sugar-Sweetened Beverages: Findings from a National Survey." Journal of nutrition education and behavior 51.1: 16-22.
  • Gummesson, Evert. 2002a "Relationship marketing and a new economy: it’s time for de-programming." Journal of Services Marketing 16.7: 585-589.
  • Gummesson, Evert. 2002b. "Relationship marketing in the new economy." Journal of relationship marketing 1.1: 37-57.
  • Guo, Lingyun, et al. 2017. "Transforming followers into fans: a study of Chinese users of the WeChat Official Account." Online Information Review 41.7: 1029-1045.
  • Hunt, Shelby D. 1983. "General theories and the fundamental explananda of marketing." Journal of Marketing 47.4: 9-17.
  • Johnstone, Micael-Lee, and Stephanie Hooper. 2016. "Social influence and green consumption behaviour: A need for greater government involvement." Journal of Marketing Management 32.9-10: 827-855.
  • Khang, Hyoungkoo, Eun-Kyoung Han, and Eyun-Jung Ki. 2014. "Exploring influential social cognitive determinants of social media use." Computers in Human Behavior 36: 48-55.
  • Kang, Youn Jung, and Won Jun Lee. 2015. "Self-customization of online service environments by users and its effect on their continuance intention." Service Business 9.2: 321-342.
  • Kim, Junga, Chunsik Lee, and Troy Elias. 2015. "Factors affecting information sharing in social networking sites amongst university students: Application of the knowledge-sharing model to social networking sites." Online Information Review 39.3: 290-309.
  • Kinsky, Emily S., and Shannon Bichard. 2011. “Mom! I've seen that on a commercial!” US preschoolers' recognition of brand logos." Young consumers 12.2: 145-158.
  • Lamorte, Wayne W. (2019). The Social Cognitive Theory. http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/BehavioralChangeTheories/BehavioralChangeTheories5.html, Retrieved on August 29, 2019.
  • Larivière, Vincent, Stefanie Haustein, and Philippe Mongeon. 2015. "The oligopoly of academic publishers in the digital era." PloS one 10.6: e0127502.
  • LaRose, Robert. 2009. "Social cognitive theories of media selection." Media Choice. New York: Routledge.
  • Lee, Doohwang, Hyuk Soo Kim, and Jung Kyu Kim. 2012. "The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach." Computers in Human Behavior 28.3: 1054-1062.
  • Lee, Nicole, and Trent Seltzer. 2018. "Vicarious interaction: The role of observed online communication in fostering organization-public relationships." Journal of Communication Management 22.3: 262-279.
  • Li, Yongtao, and Changbiao Zhong. 2017. "Factors driving consumption behavior for green aquatic products: Empirical research from Ningbo, China." British Food Journal 119.7: 1442-1458.
  • Lian, Jiunn-Woei, and Tzu-Ming Lin. 2008. "Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types." Computers in Human Behavior 24.1: 48-65.
  • Lin, Chieh-Peng. 2010. "Learning virtual community loyalty behavior from a perspective of social cognitive theory." International Journal of Human-Computer Interaction 26.4: 345-360.
  • Lin, Hsiu‐Yi, and Meng‐Hsiang Hsu. 2015. "Using social cognitive theory to investigate green consumer behavior." Business Strategy and the Environment 24.5: 326-343.
  • Lin, Jiun-Sheng Chris, and Chia-Chuan Hsieh. 2011. "Modeling service friendship and customer compliance in high-contact service relationships." Journal of Service Management 22.5: 607-631.
  • Luszczynska, Aleksandra, and Ralf Schwarzer. 2005. "Social cognitive theory." Predicting health behaviour 2: 127-169.
  • Matusitz, Jonathan, and Gerald-Mark Breen. 2011. "An examination of the social, behavioral, and cognitive influences of infamous individuals on media consumers." Social work in public health 26.5: 542-554.
  • Mccormick, Michael J., and Mark J. Martinko. 2004. "Identifying leader social cognitions: Integrating the causal reasoning perspective into social cognitive theory." Journal of Leadership & Organizational Studies 10.4: 2-11.
  • Milne, George R., Lauren I. Labrecque, and Cory Cromer. 2009. "Toward an understanding of the online consumer's risky behavior and protection practices." Journal of Consumer Affairs 43.3: 449-473.
  • Mocarski, Richard, and Kimberly Bissell. 2016. "Edutainment’s impact on health promotion: Viewing the biggest loser through the social cognitive theory." Health promotion practice 17.1: 107-115.
  • Oakley, Richelle L., and A. F. Salam. 2014. "Examining the impact of computer-mediated social networks on individual consumerism environmental behaviors." Computers in human behavior 35: 516-526.
  • Ozmete, Emine, and Tahira Hira. 2011. "Conceptual analysis of behavioral theories/models: Application to financial behavior." European Journal of Social Sciences 18.3: 386-404.
  • Ozturk, Ahmet Bulent, et al. 2016. "What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience." International Journal of Information Management 36.6: 1350-1359.
  • Pravet, Irina, and Maria Holmlund. 2018. "Signing up for voluntary simplicity–consumer motives and effects." Society and Business Review 13.1: 80-99.
  • Phipps, Marcus, et al. 2013. "Understanding the inherent complexity of sustainable consumption: A social cognitive framework." Journal of Business Research 66.8: 1227-1234.
  • Preko, Alexander Kofi. 2017. "Analysis of Social Cognitive Model in the Context of Green Marketing: A Study of the Ghanaian Environment." Business Perspectives and Research 5.1: 86-99.
  • Ratten, Vanessa. 2012. "Entrepreneurial and ethical adoption behaviour of cloud computing." The Journal of High Technology Management Research 23.2: 155-164.
  • Ratten, Vanessa. 2013. "Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions." Australasian Marketing Journal (AMJ) 21.3: 137-146.
  • Ratten, Vanessa. 2014. "A US-China comparative study of cloud computing adoption behavior: The role of consumer innovativeness, performance expectations and social influence." Journal of Entrepreneurship in Emerging Economies 6.1: 53-71.
  • Ratten, Vanessa. 2014. "Indian and US consumer purchase intentions of cloud computing services." Journal of Indian Business Research 6.2: 170-188.
  • Ratten, Vanessa. 2015. "A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive theory." Journal of Science & Technology Policy Management 6.1: 25-36.
  • Ratten, Vanessa. 2015. "Factors influencing consumer purchase intention of cloud computing in the United States and Turkey: The role of performance expectancy, ethical awareness and consumer innovation." EuroMed Journal of Business 10.1: 80-97.
  • Ratten, Vanessa. 2015. "International consumer attitudes toward cloud computing: A social cognitive theory and technology acceptance model perspective." Thunderbird International Business Review 57.3: 217-228.
  • Ratten, Vanessa, and Hamish Ratten. 2007. "Social cognitive theory in technological innovations." European Journal of Innovation Management 10.1: 90-108.
  • Reardon, James, and Chip Miller. 2008. "Smoking prevention messages for adolescents: how intensity, valence, and recipient of consequences affect attitude toward the ad and intent to smoke." Journal of Marketing Theory and Practice 16.1: 67-77.
  • Jack Rotfeld, Herbert. 2014. "The pragmatic importance of theory for marketing practice." Journal of Consumer Marketing 31.4: 322-327.
  • Royne, Marla B. 2008. "Cautions and concerns in experimental research on the consumer interest." Journal of Consumer Affairs 42.3: 478-483.
  • Rozell, Elizabeth J., and W. L. Gardner III. 2000. "Cognitive, motivation, and affective processes associated with computer-related performance: a path analysis." Computers in Human behavior 16.2: 199-222.
  • Ruehl, Christopher Hendrik, and Diana Ingenhoff. 2015. "Communication management on social networking sites: Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages." Journal of Communication Management 19.3: 288-302.
  • Ruehl, Christopher Hendrik, and Diana Ingenhoff. 2017. "Communication management 2.0: The development of three socio-cognitive models for brand page usage." Journal of Communication Management 21.2: 170-185.
  • Seiders, Kathleen, et al. 2015. "Motivating customers to adhere to expert advice in professional services: a medical service context." Journal of Service Research 18.1: 39-58.
  • Singh, Rashmi. 2016. "Monotony of social networking among millennial and its effect on social advertisement: a challenge to digital marketers." Young consumers 17.4: 376-387.
  • Solomon, Laura J., et al. 2009. "Mass media for smoking cessation in adolescents." Health Education & Behavior 36.4: 642-659.
  • Wacker, John G. 1998. "A definition of theory: research guidelines for different theory-building research methods in operations management." Journal of operations management 16.4: 361-385.
  • Whetten, David A. 2009. "An examination of the interface between context and theory applied to the study of Chinese organizations." Management and Organization Review 5.1: 29-56.
  • Wood, Robert, and Albert Bandura. 1989. "Social cognitive theory of organizational management." Academy of management Review 14.3: 361-384.
  • Yağcı, Mehmet İ., and Çabuk, Serap. 2018. Pazarlama Teorileri. İstanbul: Mediacat.
  • Yang, Shuiqing, et al. 2011 "Empirical investigation of customers’ channel extension behavior: Perceptions shift toward the online channel." Computers in Human Behavior 27.5: 1688-1696.
  • Yen, Yung-Shen. 2016. "Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions." Management Decision 54.10: 2462-2484.
  • Yim, Chi Kin, Kimmy Wa Chan, and Simon SK Lam. 2012. "Do customers and employees enjoy service participation? Synergistic effects of self-and other-efficacy." Journal of marketing 76.6: 121-140.
  • Young, Henry N., Earlene E. Lipowski, and Rebecca JW Cline. 2005. "Using social cognitive theory to explain consumers' behavioral intentions in response to direct-to-consumer prescription drug advertising." Research in Social and Administrative Pharmacy 1.2: 270-288.
  • Zaltman, Gerald. 1970. "Marketing inference in the behavioral sciences." Journal of Marketing 34.3: 27-32.
  • Zhu, Ge, Sunanda Sangwan, and Ting-Jie Lu. 2010. "A new theoretical framework of technology acceptance and empirical investigation on self-efficacy-based value adoption model." Nankai Business Review International 1.4: 345-372.
Toplam 74 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Enis Yakut

Yayımlanma Tarihi 30 Kasım 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 14

Kaynak Göster

APA Yakut, E. (2019). A Social Cognitive Theory Perspective on Marketing Studies A Literature Review. Yaşar Üniversitesi E-Dergisi, 14, 18-33. https://doi.org/10.19168/jyasar.631019
AMA Yakut E. A Social Cognitive Theory Perspective on Marketing Studies A Literature Review. Yaşar Üniversitesi E-Dergisi. Kasım 2019;14:18-33. doi:10.19168/jyasar.631019
Chicago Yakut, Enis. “A Social Cognitive Theory Perspective on Marketing Studies A Literature Review”. Yaşar Üniversitesi E-Dergisi 14, Kasım (Kasım 2019): 18-33. https://doi.org/10.19168/jyasar.631019.
EndNote Yakut E (01 Kasım 2019) A Social Cognitive Theory Perspective on Marketing Studies A Literature Review. Yaşar Üniversitesi E-Dergisi 14 18–33.
IEEE E. Yakut, “A Social Cognitive Theory Perspective on Marketing Studies A Literature Review”, Yaşar Üniversitesi E-Dergisi, c. 14, ss. 18–33, 2019, doi: 10.19168/jyasar.631019.
ISNAD Yakut, Enis. “A Social Cognitive Theory Perspective on Marketing Studies A Literature Review”. Yaşar Üniversitesi E-Dergisi 14 (Kasım 2019), 18-33. https://doi.org/10.19168/jyasar.631019.
JAMA Yakut E. A Social Cognitive Theory Perspective on Marketing Studies A Literature Review. Yaşar Üniversitesi E-Dergisi. 2019;14:18–33.
MLA Yakut, Enis. “A Social Cognitive Theory Perspective on Marketing Studies A Literature Review”. Yaşar Üniversitesi E-Dergisi, c. 14, 2019, ss. 18-33, doi:10.19168/jyasar.631019.
Vancouver Yakut E. A Social Cognitive Theory Perspective on Marketing Studies A Literature Review. Yaşar Üniversitesi E-Dergisi. 2019;14:18-33.