Yıl 2019, Cilt 14 , Sayı , Sayfalar 18 - 33 2019-11-30

A Social Cognitive Theory Perspective on Marketing Studies A Literature Review
Pazarlama Çalışmalarına Sosyal Bilişsel Kuram Perspektifi: Bir Literatür Taraması

Enis YAKUT [1]


Social Cognitive Theory (SCT) is a generally accepted theory that postulates a pivotal perspective for explaining the human behavior. Basically, SCT investigates the formation of human thoughts, feelings, and behavior by analyzing the reciprocal causation among individuals, behaviors and environment. Various disciplines, such as applied psychology, education, health care, communication, technology focus on different aspects of SCT due to its inclusive nature; however number of SCT studies within the marketing field is limited. Aim of this study is to form a clear understating of Social Cognitive Theory, investigate the marketing literature from a SCT perspective, provide theoretical and empirical directions for future research and create a clear path for prospective researchers. Eight databases (Elsevier, Emerald, JSTOR, Sage, Springer, Taylor & Francis, Wiley and Google Scholar) were searched without any time limitation in order to conduct this literature review. As a result of this review, different marketing research directions for marketing scholars within the SCT context are provided.

Sosyal Bilişsel Kuram (SBK), insan davranışını açıklamak için eleştirel bir bakış açısı öne süren ve yaygın olarak kabul edilen bir kuramdır. Temel olarak, SBK bireyler, davranışlar ve çevre arasındaki karşılıklı nedensellik ilişkisini tanımlayarak; insan düşüncelerinin, duygularının ve davranışının belirleyicilerini araştırır. Uygulamalı psikoloji, eğitim, sağlık, iletişim, teknoloji gibi çeşitli disiplinler, kapsayıcı niteliği nedeniyle SBK’ın farklı yönlerine odaklanmışlardır; ancak pazarlama alanındaki SBK çalışmalarının sayısı sınırlıdır. Bu çalışmanın amacı, Sosyal Bilişsel Kuramın açık bir şekilde anlaşılmasını sağlamak, pazarlama literatürünü SBK perspektifinden incelemek, gelecekteki araştırmalar için teorik ve ampirik açıdan yön göstermek ve bu alanda çalışma yapmak isteyen araştırmacılar için açık bir yol oluşturmaktır. Bu literatür taramasını yürütmek için sekiz veri tabanı (Elsevier, Emerald, JSTOR, Sage, Springer, Taylor & Francis, Wiley ve Google Akademik) herhangi bir zaman kısıtlaması olmadan taranmıştır. Bu inceleme sonucunda, pazarlama araştırmacılarına SBK kapsamındaki farklı pazarlama araştırma yönelimleri sağlanmıştır.

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Birincil Dil en
Konular Sosyal
Bölüm Makaleler
Yazarlar

Yazar: Enis YAKUT
Kurum: MANISA CELAL BAYAR UNIVERSITY
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 30 Kasım 2019

Bibtex @konferans bildirisi { jyasar631019, journal = {Journal of Yaşar University}, issn = {1305-970X}, address = {}, publisher = {Yaşar Üniversitesi}, year = {2019}, volume = {14}, pages = {18 - 33}, doi = {10.19168/jyasar.631019}, title = {A Social Cognitive Theory Perspective on Marketing Studies A Literature Review}, key = {cite}, author = {YAKUT, Enis} }
APA YAKUT, E . (2019). A Social Cognitive Theory Perspective on Marketing Studies A Literature Review. Journal of Yaşar University , 14 () , 18-33 . DOI: 10.19168/jyasar.631019
MLA YAKUT, E . "A Social Cognitive Theory Perspective on Marketing Studies A Literature Review". Journal of Yaşar University 14 (2019 ): 18-33 <https://dergipark.org.tr/tr/pub/jyasar/issue/50921/631019>
Chicago YAKUT, E . "A Social Cognitive Theory Perspective on Marketing Studies A Literature Review". Journal of Yaşar University 14 (2019 ): 18-33
RIS TY - JOUR T1 - A Social Cognitive Theory Perspective on Marketing Studies A Literature Review AU - Enis YAKUT Y1 - 2019 PY - 2019 N1 - doi: 10.19168/jyasar.631019 DO - 10.19168/jyasar.631019 T2 - Journal of Yaşar University JF - Journal JO - JOR SP - 18 EP - 33 VL - 14 IS - SN - 1305-970X- M3 - doi: 10.19168/jyasar.631019 UR - https://doi.org/10.19168/jyasar.631019 Y2 - 2019 ER -
EndNote %0 Journal of Yaşar University A Social Cognitive Theory Perspective on Marketing Studies A Literature Review %A Enis YAKUT %T A Social Cognitive Theory Perspective on Marketing Studies A Literature Review %D 2019 %J Journal of Yaşar University %P 1305-970X- %V 14 %N %R doi: 10.19168/jyasar.631019 %U 10.19168/jyasar.631019
ISNAD YAKUT, Enis . "A Social Cognitive Theory Perspective on Marketing Studies A Literature Review". Journal of Yaşar University 14 / (Kasım 2019): 18-33 . https://doi.org/10.19168/jyasar.631019
AMA YAKUT E . A Social Cognitive Theory Perspective on Marketing Studies A Literature Review. Journal of Yaşar University. 2019; 14: 18-33.
Vancouver YAKUT E . A Social Cognitive Theory Perspective on Marketing Studies A Literature Review. Journal of Yaşar University. 2019; 14: 33-18.