Araştırma Makalesi
BibTex RIS Kaynak Göster

The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research

Yıl 2020, Cilt: 15 Sayı: 57, 24 - 37, 31.01.2020
https://doi.org/10.19168/jyasar.558977

Öz

The scenes, small images and pictures, and introductory texts on the
layout brochures of the local festivals may have profound effects on the
participants. These proper pictures and introductory texts may also lead the
participants emotionally involved in the indicated destination. In other words,
different particular indicators displaying in the destination brochure layouts
can contribute to the process of building the destination image. This study
investigates the situations of the destination features which effects the
perceived image in advertising the local festivals in the brochure layout of
the provinces issued by the Culture and Tourism Management Offices of the
Provinces. Total of 73 festival advertisements were analysed. Data analysed
also displays the features of the destination which effects the perceived
image. These features clasified under the 6 main heading as ‘Recreative
elements’, ‘Socio-cultural elements’, ‘General atmosphere’, ‘Sustainability’,
‘Infrastructure’, ‘Natural resources’, and ‘economic factors’. 

Kaynakça

  • Albayrak, A. 2013. Alternatif Turizm. Ankara: Detay Publishing.
  • Anand, P., Holbrook, M. & Stephens, D. 1988. “The formation of affective judgments: the cognitive–affective model versus the independence hypothesis”. Journal of Consumer Research, 15: 386–391.
  • Atak, O. 2009. Türk Turizminin Tanıtımında Festivallerin Yeri Ve Önemi: Antalya örneği. Unpublished Master Thesis, İstanbul University.
  • Baloglu, S. & McCleary, K. W. 1999. “A model of destination image formation.” Annals of Tourism Research, 26(4): 868-897.
  • Beerli, A. & Martin, J. D. 2004. “Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis-a case study of Lanzarote, Spain.” Tourism Management, 25: 623–636.
  • Berg, B. L. & Lune, H. 2015. Sosyal Bilimlerde Nitel Araştırma Yöntemleri. (Ed. Hasan Aydın). Konya: Eğitim Publishing.
  • Bigne, J. E., Sanchez, M. I. & Sanchez J. 2001. “Tourism image, evaluation variables and after purchase behaviour: inter-relationship.” Tourism Management, 22, 607–616.
  • Blichfeldt, B. S. & Halkier, H. 2014. “Mussels, tourism and community development: a case study of place branding through food festivals in rural North Jutland, Denmark.” European Planning Studies, 22(8), 1587-1603.
  • Chon, K.S. 1990. “The role of destination image in tourism: a review and discussion.” Revue du Tourisme 2: 2–9.
  • Congcong, T. 2014. “The study of festival tourism development of Shanghai.” International Journal of Business and Social Science, 5(4).
  • Crompton, J. L. 1979. “An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image.” Journal of Travel Research, 17(4), 18–23.
  • Doğdubay, M. & İlsay, S. 2016. Bir İletişim Biçimi Olarak Gastronomi Konulu Festivaller. (Ed. H. Yılmaz). Bir İletişim Biçimi Olarak Gastronomi (pp.169-191). Ankara: Detay Publishing.
  • Echtner, C. M. & Ritchie, J. R. B. 1991. “The meaning and measurement of destination image.” The Journal of Tourism Studies, 2(2): 2–12.
  • Ekin, Y. 2011. Etkinlik turizmi kapsamında festivaller ve Antalya altın portakal film festivali’nin yerel halk üzerindeki sosyal etkileri konulu bir araştırma. Unpublished Doctorate Thesis, Akdeniz University, Antalya.
  • Fakeye, P. C. & Crompton, J. L. 1991. “Image differences between prospective, first-time and repeat visitors to the lower Rio Grande Valley.” Journal of Travel Research, 30(2), 10-16.
  • Falassi, A. 1987. Festival: Definition And Morphology. (In. Falassi, Alessandro Ed.) Time out of Time: Essays on the Festival, s. 1-10, University of New Mexico Press, Albuquerque.
  • Gallarza M.G., Gil, S.I. & Calderon, G.H. 2002. “Destination image towards a conceptual framework.” Annals of Tourism Research, 29(1): 56-78.
  • Getz, D, Andersson, T. &Carlsen, J. 2010. “Festival management studies: developing a framework and priorities for comparative and cross-cultural research.” International Journal Of Event And Festival Management, 1 (1), 29-59.
  • Getz, D. 2010. “The nature and scope of festival studies.” International Journal of Event Management Research, 5(1), 1-47.
  • Getz, D. 1997. Event Management & Event Tourism. New York: Cognizant Communication.
  • Gunn, C. A. 1972. Vacationscape: Designing Tourist Regions. Bureau of Business.
  • Hall, C. M. & Sharples, L. 2004. The Consumption Of Experiences Or The Experience Of Consumption? An Introduction To The Tourism Of Taste. In Food Tourism Around The World, 13-36, Routledge, New York.
  • Hjalager, A.M. & Richards, G. 2002. “Still undigested: research issues in tourism and gastronomy.” Tourism And Gastronomy, 224, Routledge, New York.
  • Holmberg, J. & Sandbrook, R. 1992. Sustainable Development: What is to Be Done? Making Development Sustainable: Redefining Institutions, Policy, And Economics. (Ed. J. Holmberg). International Institute for Environment and Development, ss.19-38, Island Press, Washington, D. C.
  • Houghton, M. 2001. “The propensity of wine festivals to encourage subsequent winery visitation.” International Journal of Wine Marketing, 32-41.
  • Hu, Y. 2010. An Exploration Of The Relationships Between Festival Expenditures, Motivations, And Food İnvolvement Among Food Festival Visitors. University of Waterloo, Canada.
  • Hunt, J. D. 1975. “Image as a factor in tourism development.” Journal of Travel Research, 13(3): 1–7.
  • Ispas, A. & Hertanu, A. 2011. “Characteristics of event tourism marketing case study: the European youth olympic festival.” Series V: Economic Sciences, 127-134.Jonsson, E. & Sievinen, M. 2003. Swedes’ Image Of Helsinki As A Winter Destination. Unpublished Master Thesis, Göteborg University, Swedish.
  • Lee, I. & Arcodia, C. 2011. “The role of regional food festivals for destination branding.” International Journal of Tourism Research, 13(4), 355-367.
  • McKercher, B., McKercher, R. & Du Cros, H. 2002. Cultural Tourism: The Partnership Between Tourism And Cultural Heritage Management. Routledge.
  • Milman, A. & Pizam, A. 1995. “The role of awareness and familiarity with a destination: the Central Florida case.” Journal of Travel Research, 33(3): 21–27.
  • O'Sullivan, D. & Jackson, M. 2002.” Festival tourism: a contributor to sustainable local economic development?” Journal of Sustainable Tourism, 10(4), 325-342.
  • Özdemir, G. 2007. Destinasyon Yönetimi ve Pazarlama Temelleri İzmir İçin Bir Destinasyon Model Önerisi. Unpublished Doctorate Thesis, Dokuz Eylül University, İzmir.
  • Quan, S. & Wang, N. 2004. “Towards a structural model of the tourist experience: an ıllustration from food experiences in tourism.” Tourism Management, 25(3), 297-305.
  • Quinn, B. 2006. “Problematising “festival tourism”: arts festivals and sustainable development in Ireland.” Journal of Sustainable Tourism, 14(3), 288-306.
  • Russel, J. & Pratt, G. 1980. “A description of affective quality attributed to environment.” Journal of Personality and Social Psychology, 38: 311–322.
  • Rynes, S. L. 1991. “Recruitment, job choice, and post-hire consequences: a call for new research directions.” Handbook of Industrial and Organizational Psychology, 0: 399–444.
  • Saleh, F. & Ryan, C. 1993. “Jazz and knitwear: factors that attract tourists to festivals.” Tourism Management, 14(4), 289-297.
  • Scholt, M., Viviers, P. A. & Maputsoe, L. 2018. “Understanding the residents' social impact perception of an African cultural festival: the case of macufe.” Journal Of Tourism And Cultural Change, 1-20.
  • Sert, A. N. 2017. “Festivallerin yerel halk üzerindeki sosyal etkileri: Beypazarı örneği.” Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (38), 187-199.
  • Shone, A. & Parry, B. 2004. Successful Event Management: A Practical Handbook. London: Thomson Learning.
  • Small, K., Edwards, D. & Sheridan, L. 2005. “A flexible framework for evaluating the socio-cultural impacts of a (small) festival.” International Journal of Event Management Research, 1 (1), 66–76.
  • Stankova, M. &Vassenska, I. 2015. “Raising cultural awareness of local traditions through festival tourism.” Tourism & Management Studies, 11(1), 120-127.
  • Stern, E. & Krakover, S. 1993. “The formation of a composite urban image.” Geographical Analysis, 25: 130–146.
  • Şengül, S. & Genç, K. 2016. “Festival turizmi kapsamında yöresel mutfak kültürünün destekleyici ürün olarak kullanılması: Mudurnu ipekyolu kültür sanat ve turizm festivali örneği.” Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, http://acikerisim.pau.edu.tr:8080/xmlui/handle/11499/959.
  • Türkay, O. & Akyurt, H. 2007. “Turizm bölgesi imajının yönetilmesi: Türkiye turizm bölgeleri açısından sorunlar ve çözüm açısından kritik noktalar.” I. Ulusal Türkiye Turizm Kongresi, 109-125.
  • Tüsiad, 2012. Sürdürülebilir turizm. No:TÜSİAD-T/2012-09/531. Uysal, M. and Gitelson, R. 1994. “Assessment of economic impacts: festivals and special events.” Festival Management and Event Tourism, 2(1), 3-9.
  • Wan, Y. K. P. & Chan, S. H. J. 2013. “Factors that affect the levels of tourists' satisfaction and loyalty towards food festivals: a case study of Macau.” International Journal Of Tourism Research, 15(3), 226-240.
  • Watkins, S., Hassanien, A. & Dale, C. 2006. “Exploring the image of the black country as a tourist destination.” Palgrave Journals, 2 (4): 321-333.
  • Yıldız, S. B. & Polat, E. 2016. “Yerel halkın Eskişehir’de düzenlenen festivallerin etkilerine yönelik algıları.” Journal of Tourism and Gastronomy Studies, 40, 62.
  • Yolal, M., Çetinel, F. & Uysal, M. 2009. “An examination of festival motivation and perceived benefits relationship: Eskişehir international festival.” Journal of Convention & Event Tourism, 10(4), 276-291.
  • Yüksel A. & Yüksel F. 2004. Turizmde bilimsel araştırma yöntemleri. Ankara: Turhan Publishing.
  • Zhanga, H., Wu, Y. & Buhalis, D. 2017. “A model of perceived image, memorable tourism experiences and revisit intention.” Journal of Destination Marketing & Management, Article in Press, http://isiarticles.com/bundles/Article/pre/pdf/112774.pdf.

Destinasyon İmajı Oluşum Sürecinde Tanıtım Broşürleri Perspektifiyle Yöresel Festivallerin Rolünün İçerik Analizi İle Değerlendirilmesi

Yıl 2020, Cilt: 15 Sayı: 57, 24 - 37, 31.01.2020
https://doi.org/10.19168/jyasar.558977

Öz

Tanıtım broşürlerinde yer alan yöresel festivallere ait görüntüler ve
tanıtım metni, katılımcılar üzerinde geniş kapsamlı etkilere sahip
olabilmektedir. Bu görüntüler ve tanıtım metni aracılığıyla bir ziyaretçinin
bir destinasyon ile ilgili birden fazla duygusal bağlantı geliştirmesini de
sağlamaktadır. Diğer bir deyişle, yöresel festivallere ait tanıtım
broşürlerinde yer alan çeşitli ipuçları destinasyon imajı oluşturma sürecine
katkı sağlamaktadır. Yapılan bu çalışmada; İl Kültür ve Turizm Müdürlükleri
tarafından basımı gerçekleştirilen illerin tanıtım broşürlerinde yöresel
festivallerin tanıtımlarında algılanan imajı etkileyen destinasyon
özelliklerinin durumları araştırılmıştır. Analizler toplam 73 festival tanıtımı
üzerinden gerçekleştirilmiştir. Bulgulara göre; en fazla festival Karadeniz
Bölgesi’nde en az festivalde İç Anadolu Bölgesi’nde düzenlenmektedir.
Düzenlenen festivaller ile turizm çeşidi ilişkisi incelendiğinde de; en fazla
kültür turizmi, en az akarsu turizm kapsamında oldukları ortaya çıkmaktadır.
Araştırma sonucunda, algılanan imajı etkileyen destinasyon özellikleri de altı
ana başlık altında “Rekreatif Unsurlar”, “Sosyo-Kültürel Unsurlar”, “Genel
Atmosfer”, “Sürdürülebilirlik”, “Altyapı”, “Doğal Kaynaklar” ve “Ekonomik
Faktörler” şeklinde ortaya çıkmıştır.

Kaynakça

  • Albayrak, A. 2013. Alternatif Turizm. Ankara: Detay Publishing.
  • Anand, P., Holbrook, M. & Stephens, D. 1988. “The formation of affective judgments: the cognitive–affective model versus the independence hypothesis”. Journal of Consumer Research, 15: 386–391.
  • Atak, O. 2009. Türk Turizminin Tanıtımında Festivallerin Yeri Ve Önemi: Antalya örneği. Unpublished Master Thesis, İstanbul University.
  • Baloglu, S. & McCleary, K. W. 1999. “A model of destination image formation.” Annals of Tourism Research, 26(4): 868-897.
  • Beerli, A. & Martin, J. D. 2004. “Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis-a case study of Lanzarote, Spain.” Tourism Management, 25: 623–636.
  • Berg, B. L. & Lune, H. 2015. Sosyal Bilimlerde Nitel Araştırma Yöntemleri. (Ed. Hasan Aydın). Konya: Eğitim Publishing.
  • Bigne, J. E., Sanchez, M. I. & Sanchez J. 2001. “Tourism image, evaluation variables and after purchase behaviour: inter-relationship.” Tourism Management, 22, 607–616.
  • Blichfeldt, B. S. & Halkier, H. 2014. “Mussels, tourism and community development: a case study of place branding through food festivals in rural North Jutland, Denmark.” European Planning Studies, 22(8), 1587-1603.
  • Chon, K.S. 1990. “The role of destination image in tourism: a review and discussion.” Revue du Tourisme 2: 2–9.
  • Congcong, T. 2014. “The study of festival tourism development of Shanghai.” International Journal of Business and Social Science, 5(4).
  • Crompton, J. L. 1979. “An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image.” Journal of Travel Research, 17(4), 18–23.
  • Doğdubay, M. & İlsay, S. 2016. Bir İletişim Biçimi Olarak Gastronomi Konulu Festivaller. (Ed. H. Yılmaz). Bir İletişim Biçimi Olarak Gastronomi (pp.169-191). Ankara: Detay Publishing.
  • Echtner, C. M. & Ritchie, J. R. B. 1991. “The meaning and measurement of destination image.” The Journal of Tourism Studies, 2(2): 2–12.
  • Ekin, Y. 2011. Etkinlik turizmi kapsamında festivaller ve Antalya altın portakal film festivali’nin yerel halk üzerindeki sosyal etkileri konulu bir araştırma. Unpublished Doctorate Thesis, Akdeniz University, Antalya.
  • Fakeye, P. C. & Crompton, J. L. 1991. “Image differences between prospective, first-time and repeat visitors to the lower Rio Grande Valley.” Journal of Travel Research, 30(2), 10-16.
  • Falassi, A. 1987. Festival: Definition And Morphology. (In. Falassi, Alessandro Ed.) Time out of Time: Essays on the Festival, s. 1-10, University of New Mexico Press, Albuquerque.
  • Gallarza M.G., Gil, S.I. & Calderon, G.H. 2002. “Destination image towards a conceptual framework.” Annals of Tourism Research, 29(1): 56-78.
  • Getz, D, Andersson, T. &Carlsen, J. 2010. “Festival management studies: developing a framework and priorities for comparative and cross-cultural research.” International Journal Of Event And Festival Management, 1 (1), 29-59.
  • Getz, D. 2010. “The nature and scope of festival studies.” International Journal of Event Management Research, 5(1), 1-47.
  • Getz, D. 1997. Event Management & Event Tourism. New York: Cognizant Communication.
  • Gunn, C. A. 1972. Vacationscape: Designing Tourist Regions. Bureau of Business.
  • Hall, C. M. & Sharples, L. 2004. The Consumption Of Experiences Or The Experience Of Consumption? An Introduction To The Tourism Of Taste. In Food Tourism Around The World, 13-36, Routledge, New York.
  • Hjalager, A.M. & Richards, G. 2002. “Still undigested: research issues in tourism and gastronomy.” Tourism And Gastronomy, 224, Routledge, New York.
  • Holmberg, J. & Sandbrook, R. 1992. Sustainable Development: What is to Be Done? Making Development Sustainable: Redefining Institutions, Policy, And Economics. (Ed. J. Holmberg). International Institute for Environment and Development, ss.19-38, Island Press, Washington, D. C.
  • Houghton, M. 2001. “The propensity of wine festivals to encourage subsequent winery visitation.” International Journal of Wine Marketing, 32-41.
  • Hu, Y. 2010. An Exploration Of The Relationships Between Festival Expenditures, Motivations, And Food İnvolvement Among Food Festival Visitors. University of Waterloo, Canada.
  • Hunt, J. D. 1975. “Image as a factor in tourism development.” Journal of Travel Research, 13(3): 1–7.
  • Ispas, A. & Hertanu, A. 2011. “Characteristics of event tourism marketing case study: the European youth olympic festival.” Series V: Economic Sciences, 127-134.Jonsson, E. & Sievinen, M. 2003. Swedes’ Image Of Helsinki As A Winter Destination. Unpublished Master Thesis, Göteborg University, Swedish.
  • Lee, I. & Arcodia, C. 2011. “The role of regional food festivals for destination branding.” International Journal of Tourism Research, 13(4), 355-367.
  • McKercher, B., McKercher, R. & Du Cros, H. 2002. Cultural Tourism: The Partnership Between Tourism And Cultural Heritage Management. Routledge.
  • Milman, A. & Pizam, A. 1995. “The role of awareness and familiarity with a destination: the Central Florida case.” Journal of Travel Research, 33(3): 21–27.
  • O'Sullivan, D. & Jackson, M. 2002.” Festival tourism: a contributor to sustainable local economic development?” Journal of Sustainable Tourism, 10(4), 325-342.
  • Özdemir, G. 2007. Destinasyon Yönetimi ve Pazarlama Temelleri İzmir İçin Bir Destinasyon Model Önerisi. Unpublished Doctorate Thesis, Dokuz Eylül University, İzmir.
  • Quan, S. & Wang, N. 2004. “Towards a structural model of the tourist experience: an ıllustration from food experiences in tourism.” Tourism Management, 25(3), 297-305.
  • Quinn, B. 2006. “Problematising “festival tourism”: arts festivals and sustainable development in Ireland.” Journal of Sustainable Tourism, 14(3), 288-306.
  • Russel, J. & Pratt, G. 1980. “A description of affective quality attributed to environment.” Journal of Personality and Social Psychology, 38: 311–322.
  • Rynes, S. L. 1991. “Recruitment, job choice, and post-hire consequences: a call for new research directions.” Handbook of Industrial and Organizational Psychology, 0: 399–444.
  • Saleh, F. & Ryan, C. 1993. “Jazz and knitwear: factors that attract tourists to festivals.” Tourism Management, 14(4), 289-297.
  • Scholt, M., Viviers, P. A. & Maputsoe, L. 2018. “Understanding the residents' social impact perception of an African cultural festival: the case of macufe.” Journal Of Tourism And Cultural Change, 1-20.
  • Sert, A. N. 2017. “Festivallerin yerel halk üzerindeki sosyal etkileri: Beypazarı örneği.” Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (38), 187-199.
  • Shone, A. & Parry, B. 2004. Successful Event Management: A Practical Handbook. London: Thomson Learning.
  • Small, K., Edwards, D. & Sheridan, L. 2005. “A flexible framework for evaluating the socio-cultural impacts of a (small) festival.” International Journal of Event Management Research, 1 (1), 66–76.
  • Stankova, M. &Vassenska, I. 2015. “Raising cultural awareness of local traditions through festival tourism.” Tourism & Management Studies, 11(1), 120-127.
  • Stern, E. & Krakover, S. 1993. “The formation of a composite urban image.” Geographical Analysis, 25: 130–146.
  • Şengül, S. & Genç, K. 2016. “Festival turizmi kapsamında yöresel mutfak kültürünün destekleyici ürün olarak kullanılması: Mudurnu ipekyolu kültür sanat ve turizm festivali örneği.” Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, http://acikerisim.pau.edu.tr:8080/xmlui/handle/11499/959.
  • Türkay, O. & Akyurt, H. 2007. “Turizm bölgesi imajının yönetilmesi: Türkiye turizm bölgeleri açısından sorunlar ve çözüm açısından kritik noktalar.” I. Ulusal Türkiye Turizm Kongresi, 109-125.
  • Tüsiad, 2012. Sürdürülebilir turizm. No:TÜSİAD-T/2012-09/531. Uysal, M. and Gitelson, R. 1994. “Assessment of economic impacts: festivals and special events.” Festival Management and Event Tourism, 2(1), 3-9.
  • Wan, Y. K. P. & Chan, S. H. J. 2013. “Factors that affect the levels of tourists' satisfaction and loyalty towards food festivals: a case study of Macau.” International Journal Of Tourism Research, 15(3), 226-240.
  • Watkins, S., Hassanien, A. & Dale, C. 2006. “Exploring the image of the black country as a tourist destination.” Palgrave Journals, 2 (4): 321-333.
  • Yıldız, S. B. & Polat, E. 2016. “Yerel halkın Eskişehir’de düzenlenen festivallerin etkilerine yönelik algıları.” Journal of Tourism and Gastronomy Studies, 40, 62.
  • Yolal, M., Çetinel, F. & Uysal, M. 2009. “An examination of festival motivation and perceived benefits relationship: Eskişehir international festival.” Journal of Convention & Event Tourism, 10(4), 276-291.
  • Yüksel A. & Yüksel F. 2004. Turizmde bilimsel araştırma yöntemleri. Ankara: Turhan Publishing.
  • Zhanga, H., Wu, Y. & Buhalis, D. 2017. “A model of perceived image, memorable tourism experiences and revisit intention.” Journal of Destination Marketing & Management, Article in Press, http://isiarticles.com/bundles/Article/pre/pdf/112774.pdf.
Toplam 53 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Gencay Saatcı 0000-0002-7842-989X

Yayımlanma Tarihi 31 Ocak 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 15 Sayı: 57

Kaynak Göster

APA Saatcı, G. (2020). The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research. Yaşar Üniversitesi E-Dergisi, 15(57), 24-37. https://doi.org/10.19168/jyasar.558977
AMA Saatcı G. The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research. Yaşar Üniversitesi E-Dergisi. Ocak 2020;15(57):24-37. doi:10.19168/jyasar.558977
Chicago Saatcı, Gencay. “The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research”. Yaşar Üniversitesi E-Dergisi 15, sy. 57 (Ocak 2020): 24-37. https://doi.org/10.19168/jyasar.558977.
EndNote Saatcı G (01 Ocak 2020) The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research. Yaşar Üniversitesi E-Dergisi 15 57 24–37.
IEEE G. Saatcı, “The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research”, Yaşar Üniversitesi E-Dergisi, c. 15, sy. 57, ss. 24–37, 2020, doi: 10.19168/jyasar.558977.
ISNAD Saatcı, Gencay. “The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research”. Yaşar Üniversitesi E-Dergisi 15/57 (Ocak 2020), 24-37. https://doi.org/10.19168/jyasar.558977.
JAMA Saatcı G. The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research. Yaşar Üniversitesi E-Dergisi. 2020;15:24–37.
MLA Saatcı, Gencay. “The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research”. Yaşar Üniversitesi E-Dergisi, c. 15, sy. 57, 2020, ss. 24-37, doi:10.19168/jyasar.558977.
Vancouver Saatcı G. The Role of Local Festivals from The Brochure Layout Perspectives in Creating a Destination Image: A Content Analysis Research. Yaşar Üniversitesi E-Dergisi. 2020;15(57):24-37.