The Influence Of Halal Label Perceptions on Purchasing Decisions For Frozen Food

Mila Ai Solihah; Asep Nurhalim; Yekti Mahanani

EN TR

The Influence Of Halal Label Perceptions on Purchasing Decisions For Frozen Food

Abstract

In recent years, frozen food consumption has increased significantly in Indonesia. However, frozen food has a critical point of halalness so it can potentially become haram food and some frozen food is not certified halal. In this study, we identified the characteristics and perceptions of Muslim consumers towards the presence of halal labels in frozen food products, and analysed the factors that influence purchasing decisions towards frozen food products by Muslim consumers in Bogor Regency. We conducted research in Bogor Regency using one hundred samples. The methods used in this study are descriptive analysis and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis. We found the results that halal knowledge, price, income, lifestyle, and reference group positively and significantly influence the purchase decision of frozen food products.

Keywords

Frozen food , Halal label , Purchase decision

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İslam Ekonomisi

Bölüm

Araştırma Makalesi

Yazarlar

Mila Ai Solihah ^*
0009-0009-1482-8400
Indonesia

Asep Nurhalim Bu kişi benim
0000-0001-5389-9986
Indonesia

Yekti Mahanani Bu kişi benim
0000-0002-8398-1152
Indonesia

Erken Görünüm Tarihi

25 Temmuz 2024

Yayımlanma Tarihi

8 Ağustos 2024

Gönderilme Tarihi

5 Eylül 2023

Kabul Tarihi

18 Eylül 2023

Yayımlandığı Sayı

Yıl 2024 Cilt: 2 Sayı: 1

IZ

https://izlik.org/JA53GY94ED

APA

Ai Solihah, M., Nurhalim, A., & Mahanani, Y. (2024). The Influence Of Halal Label Perceptions on Purchasing Decisions For Frozen Food. Karatay İslam İktisadı ve Finans Dergisi, 2(1), 18-35. https://izlik.org/JA53GY94ED

The Influence Of Halal Label Perceptions on Purchasing Decisions For Frozen Food

The Influence Of Halal Label Perceptions on Purchasing Decisions For Frozen Food

Abstract

Keywords

THE INFLUENCE OF HALAL LABEL PERCEPTIONS ON PURCHASING DECISIONS FOR FROZEN FOOD

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Erken Görünüm Tarihi

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

IZ

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