Kredinin Biçilmiş Ahşap Malzeme Pazarlamacılarının Kârlılığı ve Pazarlama Verimliliği Üzerine Etkisi

Yıl 2024, Cilt: 24 Sayı: 2, 168 - 181, 03.10.2024

Theophilus Miebi Gbıgbı , Oghenekevwe Abigail Ohwo , Jennifer Uche Igah

https://doi.org/10.17475/kastorman.1557422

Öz

Çalışmanın amacı: Biçilmiş ahşap malzeme pazarlamacılarının karlılığı ve pazarlama verimliliği üzerinde kredi etkisi incelenmiştir.
Çalışma alanı: Ndokwa Batı Yerel Yönetim Alanı, Delta Eyaleti.
Materyal ve yöntem: Çok aşamalı örnekleme tekniği kullanılarak 120 katılımcı elde edilmiş ve yapılandırılmış anketlerle görüşmeler yapılmıştır. Veriler, tanımlayıcı istatistikler ve karlılık modeli kullanılarak analiz edilmiştir.
Temel sonuçlar: Katılımcılar yaş ortalaması 50 olan erkeklerdir (%70). Satılan biçilmiş ahşap malzemenin boyutları farklılık göstermektedir (4"x12", 1"x12", 2"x3", 2"x2"). En çok satılanlar 2"x4" (%16.8) ve 2"x2" (%14.8) kesilmiş ahşaplardır. 4"x12"'nin alış fiyatı (₦1306.5) ve satış fiyatı (₦1503.3) diğer biçilmiş ahşap ebatlarından daha yüksektir. Biçilmiş ahşap malzeme işinin toplam maliyeti ₦456604.20, geliri ₦845843.30₦, net kârı ₦389239.20, fayda maliyet oranı %2.17 ve piyasa verimliliği %85.7’tir. Kredinin, 0.00000127 z değeriyle (P<0.05) karlılık üzerinde önemli bir iyileşme (%69,6) sağladığı görülmüştür. Tüketicilere doğrudan (%56.0) satış yapan üreticiler (%93.3) kesilmiş ağaç pazarına ve pazar kanalına hakimdir. Piyasa davranışı, fiyatların ahşap birliği ile sabitlendiğini göstermektedir. Biçilmiş ahşap malzemenin pazarlama genel kısıtlama endeksi %67.0 olup, en yüksek yetersiz finansman (Ẋ=3.43) ve nakliye maliyetleri (Ẋ=3.13) olmuştur.
Araştırma vurguları: Krediye erişim sayesinde, biçilmiş ağaç malzemepazarlamacılarının karlılık endeksi büyük ölçüde artacaktır. Uygun kredilerle müdahale, biçilmiş ahşap malzeme sektörünün genişletilmesine yardımcı olabilir.

Anahtar Kelimeler

Karlılık, Pazarlama, Verimlilik, Biçilmiş Ahşap, Pazarlamacılar

Credit Impact on Profitability and Marketing Efficiency of Sawn Wood Marketers

Öz

Aim of study: Credit impact on profitability and marketing efficiency of sawn wood marketers was examined.
Area of study: Ndokwa West Local Government Area, Delta State.
Material and methods: 120 respondents were obtained using multistage sampling technique and interviewed with structured questionnaires. Data were analyzed using descriptive statistics and profitability model.
Main results: Respondents were male (70.0%) with 50 years average age. Sizes of sawn wood sold varied (4"x12", 1"x12", 2"x3", 2"x2"). The 2"x4" (16.8%) and 2"x2" (14.8%) sawn wood were most sold. Purchase price (₦1306.5) and selling price (₦1503.3k) of 4"x12" was higher than other sawn wood sizes. Total cost, revenue, net profit, benefit cost ratio and market efficiency of sawn wood business were ₦456604.20, ₦845843.30, ₦389239.20, 2.17 and 85.7% respectively. Credit had significant improvement on profitability (69.6%) with z-value of 0.00000127 (P<0.05). Producers (93.3%) who sell directly (56.0%) to consumers dominated sawn wood market and market channel. Market conduct shows prices are fixed by wood union. Sawn wood marketing overall constraints index was 67.0% with insufficient finance (Ẋ=3.43) and transportation costs (Ẋ=3.13) highest.
Research highlihts: With access to credit, profitability index of sawn wood marketers will greatly increase. Intervention with soft loans could help expand sawn wood business.

Anahtar Kelimeler

Profitability, Marketing, Efficiency, Sawn Wood, Marketers

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