OYUN TABANLI VR SEYAHAT DENEYİMLERİNDE KULLANICI SÖYLEMİ VE SEYAHAT İSTEĞİ

Öz

Oyun tabanlı VR seyahat deneyimlerinde kullanıcılar, bir destinasyona gitmeden önce nasıl bir zihinsel yolculuğa çıkıyor ve bu yolculuk gerçek seyahat isteğini ne ölçüde etkiliyor? Bu makale, Steam’deki VRChat, BRINK Traveler ve Blueplanet VR Explore uygulamalarına ait 7.372 herkese açık kullanıcı yorumunu inceleyerek bu soruya yanıt aramaktadır. Yorumlar Python tabanlı Doğal Dil İşleme teknikleriyle işlenmiş, ardından Stimulus–Organism–Response (S–O–R) modeli temelinde VR tasarım özellikleri (uyarıcı), sürükleyicilik/varlık hissi (organizma) ve ifade edilen seyahat niyeti (tepki) açısından 0–3 aralığında yarı otomatik olarak kodlanmıştır. VRChat için ek olarak LDA konu modellemesi ve yorumlayıcı netnografi uygulanmıştır. Bulgular, BRINK Traveler ve özellikle Blueplanet VR Explore’da sürükleyici deneyim anlatılarının güçlenen destinasyon imajı ve gerçek ziyaret niyetiyle birlikte ortaya çıktığını; VRChat söyleminin ise fiziksel seyahatten çok sosyal kaçış ve dijital aidiyete işaret ettiğini göstermektedir.

Anahtar Kelimeler

• Oyun tabanlı sanal gerçeklik (VR)
• Kullanıcı söylemi
• Doğal dil işleme (NLP)
• Sürükleyici deneyim
• Sosyal VR.

USER DISCOURSE AND TRAVEL DESIRE IN GAME-BASED VR TRAVEL EXPERIENCES

Öz

In game-based VR travel experiences, what kind of mental journey do users take before traveling to a destination, and to what extent does this journey shape their travel intentions? This paper seeks to answer this question by analyzing 7,372 public user reviews from Steam for VRChat, BRINK Traveler, and Blueplanet VR Explore. Comments were processed using Python-based Natural Language Processing techniques and then semi-automatically coded on a 0-3 scale in terms of VR design features (stimulus), immersion/sense of presence (organism), and expressed travel intention (reaction) based on the Stimulus-Organism-Response (S-O-R) model. LDA topic modeling and interpretive netnography were additionally applied to VRChat. The findings suggest that in BRINK Traveler, and especially Blueplanet VR Explore, immersive experiential narratives emerge, reinforcing destination image and travel intention. In contrast, discourse related to VRChat emphasizes social escape and digital belonging rather than physical travel.

Anahtar Kelimeler

• Game-based virtual reality (VR)
• User discourse
• Natural language processing (NLP)
• Immersive experience
• Social VR.

Kaynakça

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