BIBLIOMETRIC ANALYSIS OF PORTER'S HYPOTHESIS IN MANAGEMENT LITERATURE

Öz

The outputs of intensive industrial production activities of enterprises are an important trigger in the occurrence of ecological problems on a global scale due to its role in the formation of cumulative accumulation in environmental pollution. The Porter Hypothesis offers an approach to reduce the role of businesses in this environmental pollution. It is observed that the concept of Porter Hypothesis is frequently studied in foreign literature due to its role as a catalyst in solving ecological problems. However, it is seen that this concept has been studied very little in Turkish management literature. In order to close this gap regarding the concept in Turkish literature, 43 publications in the field of management in the Web of Science (WOS) database were analyzed using the VOSviewer 1.6.16 program by bibliometric analysis that is a qualitative research method. According to the results of the research, while the Porter Hypothesis was first examined in the 1990s with a focus on macro conjectures such as sustainable development and economic outputs, towards the 2020s this concept tends to be associated with concepts such as innovation, green innovation, and eco-innovation at a micro level by considering it in terms of applications in business activities. The contribution of the study to the literature is both to help the concept to take place more in Turkish management literature and also to show how a comprehensive projection of the development of concepts can be interpreted with the Bibliometric Analysis Method, which is a new analysis method.

Anahtar Kelimeler

• Porter
• bibliometric analysis
• green innovation

YÖNETİM YAZININDA PORTER HİPOTEZİNİN BİBLİYOMETRİK ANALİZİ

Öz

İşletmelerin yoğun endüstriyel üretim faaliyetlerinin çıktıları, çevresel kirlilikte kümülatif birikimin oluşmasındaki rolü nedeniyle küresel ölçekte ekolojik sorunların yaşanmasında önemli bir tetikleyicidir. Porter Hipotezi kavramının, ekolojik sorunların çözümündeki katalizör rolünden ötürü yabancı yazında sıklıkla çalışıldığı gözlemlenmektedir. Türkçe yazımda ise kavrama ilişkin az sayıda çalışma olduğu görülmektedir. Web of Science (WOS) veritabanında yer alan yönetim alanındaki 43 adet yayın, nitel bir araştırma yöntemi olan bibliyometrik analiz ile VOSviewer 1.6.16 programı üzerinden incelenmiştir. Araştırma sonuçlarına göre Porter Hipotezi ilk olarak 1990’larda sürdürülebilir kalkınma gibi makro konjektür odağında incelenirken, 2020’lere doğru bu kavrama ilişkin işletme düzeyinde inovasyon, yeşil inovasyon, eko-inovasyon gibi kavramlarla mikro ilişkilendirmelerde bulunulduğu görülmektedir. Çalışmanın literatüre katkısı ise; çalışma bulguları ile hem bu kavramın Türkçe yazımda daha fazla yer almasına aracı olmak hem de yeni bir analiz yöntemi olan Bibliyometrik Analiz Yöntemi ile kavramların gelişimine ilişkin kapsamlı bir projeksiyonun nasıl yorumlanabileceğine ilişkin bir örnek sunmaktır. 

Anahtar Kelimeler

• Porter Hipotezi
• Bibliyometrik Analiz
• Yeşil İnovasyon

Kaynakça

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