YEŞİL İMAJ ÖLÇEĞİNİN TÜRKÇE UYARLAMASI VE YEŞİL İNSAN KAYNAKLARI YÖNETİMİ UYGULAMALARININ YEŞİL İMAJA ETKİSİ

Öz

Araştırmanın amacı, Chen (2008) tarafından geliştirilen yeşil imaj ölçeğini Türkçe’ye uyarlamak ve yeşil insan kaynakları yönetimi uygulamalarının yeşil imaj üzerindeki etkisini incelemektir. Sosyal Kimlik Teorisi ve yeşil işletme alanyazınından esinlenerek varsayımlar oluşturulan bu araştırmada, örgütte yeşil insan kaynakları yönetimi uygulamalarının varlığının, çalışanların örgütle ilgili yeşil imaj algıları üzerinde etkili olabileceği varsayılmaktadır. Araştırmanın evrenini, Karaman ilinde gıda ürünleri imalatı sektöründe faaliyet gösteren 91 firmanın çalışanları oluşturmaktadır (N= 14.990). Araştırmada kolayda örnekleme yöntemi kullanılmış ve 375 çalışan örnekleme dahil edilmiştir. Verilerin çözümlenmesinde SPSS ve AMOS programları kullanılmıştır. Araştırmanın sonucunda tek boyut ve 8 maddeden oluşan geçerli ve güvenilir bir yeşil imaj ölçeği elde edilmiştir. Ayrıca basit doğrusal regresyon analizi bulgularına göre, yeşil insan kaynakları yönetimi uygulamalarının yeşil imaj üzerinde anlamlı ve pozitif etkisi olduğu tespit edilmiştir.

Anahtar Kelimeler

• Yeşil imaj
• ölçek uyarlama
• yeşil insan kaynakları yönetimi uygulamaları

TURKISH ADAPTATION OF THE GREEN IMAGE SCALE AND THE EFFECT OF GREEN HUMAN RESOURCES MANAGEMENT PRACTICES ON GREEN IMAGE

Öz

The purpose of research is to adapt the green image scale developed by Chen (2008) into Turkish and to examine the effect of green human resources management practices on green image. In this research, which is inspired by Social Identity Theory and green business literature, it is assumed that the presence of green human resources management practices in the organization may have an impact on employees' green image perceptions of the organization. The population of the research consists of employees of 91 companies operating in the food products manufacturing sector in Karaman province (N = 14,990). Convenience sampling method was used in the research and 375 employees were included in the sample. SPSS and AMOS programs were used to analyze the data. As a result of the research, a valid and reliable green image scale consisting of a single dimension and 8 items was obtained. In addition, according to the findings of simple linear regression analysis, it was determined that green human resources management practices had a statistically significant and positive effect on green image.

Anahtar Kelimeler

• Green image
• scale adaptation
• green human resource management practices

Kaynakça

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