AZ ÇOKTUR: GÖNÜLLÜ SADELİK, MİNİMALİST TÜKETİM VE MEMNUNİYET YOLUYLA MENTAL İYİ OLUŞ

Öz

Tüketimci idealler ile bireylerin gündelik deneyimleri arasındaki giderek artan gerilim, maddi aşırılığa karşı duran yaşam tarzı yönelimlerine olan ilgiyi yoğunlaştırmıştır. Gönüllü sadelik ve minimalist tüketim, niyetli yaşamı, yeterliliği ve içsel değerleri merkeze alan bu tür yaklaşımlar arasında yer almaktadır. Bu çalışmanın amacı, gönüllü sadelik ve minimalist tüketimin ruhsal iyi oluş üzerindeki etkilerini incelemek ve bu ilişkide tatmini aracılık eden bir mekanizma olarak kavramsallaştırmaktır. Veriler, Türkiye’de yaşayan 460 yetişkin katılımcıdan toplanmış ve PROCESS makro kullanılarak regresyona dayalı aracılık analiziyle incelenmiştir. Bulgular hem gönüllü sadeliğin hem de minimalist tüketimin tatmin üzerinde anlamlı ve olumlu etkilere sahip olduğunu; tatminin ise ruhsal iyi oluşu anlamlı biçimde yordadığını göstermektedir. Aracılık analizleri ayrıca, tatminin her iki tüketim yönelimi ile ruhsal iyi oluş arasındaki ilişkide kısmi aracı rol üstlendiğini ortaya koymaktadır. Tatmini doğrudan bir sonuç değişkeni olarak değil, psikolojik bir süreç mekanizması olarak ele alan bu çalışma, Öz-Belirleme Kuramı ve Öznel İyi Oluş çerçevesini genişletmekte; değer temelli tüketim pratiklerinin çağdaş tüketim toplumlarında ruh sağlığını nasıl desteklediğine ilişkin süreç odaklı bir açıklama sunarak literatüre katkı sağlamaktadır.

Anahtar Kelimeler

• Gönüllü sadelik
• minimalist tüketim
• mental iyi oluş

LESS IS MORE: VOLUNTARY SIMPLICITY, MINIMALIST CONSUMPTION, AND MENTAL WELL-BEING VIA SATISFACTION

Öz

The growing tension between consumerist ideals and lived experiences has intensified interest in lifestyle orientations that resist material excess. Voluntary simplicity and minimalist consumption represent two such approaches, emphasizing intentional living, sufficiency, and intrinsic values. The aim of this study is to examine the effects of voluntary simplicity and minimalist consumption on mental well-being, with satisfaction conceptualized as a mediating mechanism. Data were collected from 460 adult participants in Türkiye and analyzed using regression-based mediation analysis via the PROCESS macro. The results indicate that both voluntary simplicity and minimalist consumption have significant positive effects on satisfaction, and that satisfaction, in turn, significantly predicts mental well-being. Mediation analyses further reveal that satisfaction partially mediates the relationships between both consumption orientations and mental well-being. By empirically positioning satisfaction as a psychological mechanism rather than a direct outcome, this study extends Self-Determination Theory and the Subjective Well-Being framework and contributes to the literature by offering a process-oriented explanation of how value-driven consumption practices support mental health in contemporary consumer societies.

Anahtar Kelimeler

• Voluntary simplicity
• minimalist consumption
• mental well-being

Kaynakça

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