GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS

Çağla Arıker; Andaç Toksoy

GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS

Öz

Objective of this research is to examine hierarchy between three factors that affect purchasing intention of Generation Z for products of companies implementing CSR projects. Since Generation Z will become target market of many companies in the short-run, studies regarding their purchasing intention, sign of actual purchase, are valuable. Three independent factors include “Perception of Primary Motives”, “General Attitudes”, and “Preconditions to Prefer”. Data was collected through a survey with scales measuring research variables. Four Regression Models were tested to see hierarchical effect of independent variables. The results showed that positive perceptions and attitudes alone aren’t sufficient to create strong purchasing intention for CSR related products. Determination coefficcient increased as “Preconditions to Prefer”, namely affordable price and good quality products, were entered into the model, respectively. Managers targeting Generation Z are suggested to implement CSR projects but not at the expense of affordable price and expected quality standards.

Anahtar Kelimeler

Generation Z,CSR,preconditions to prefer

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Çağla Arıker

Andaç Toksoy

Yayımlanma Tarihi

29 Aralık 2017

Gönderilme Tarihi

23 Şubat 2017

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2017 Cilt: 8 Sayı: 16

IZ

https://izlik.org/JA89WX67DM

Kaynak Göster

RIS / Bibtex

APA

Arıker, Ç., & Toksoy, A. (2017). GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(16), 483-502. https://izlik.org/JA89WX67DM

AMA

1.Arıker Ç, Toksoy A. GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS. KAÜİİBFD. 2017;8(16):483-502. https://izlik.org/JA89WX67DM

Chicago

Arıker, Çağla, ve Andaç Toksoy. 2017. “GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS”. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 8 (16): 483-502. https://izlik.org/JA89WX67DM.

EndNote

Arıker Ç, Toksoy A (01 Aralık 2017) GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 8 16 483–502.

IEEE

[1]Ç. Arıker ve A. Toksoy, “GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS”, KAÜİİBFD, c. 8, sy 16, ss. 483–502, Ara. 2017, [çevrimiçi]. Erişim adresi: https://izlik.org/JA89WX67DM

ISNAD

Arıker, Çağla - Toksoy, Andaç. “GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS”. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 8/16 (01 Aralık 2017): 483-502. https://izlik.org/JA89WX67DM.

JAMA

1.Arıker Ç, Toksoy A. GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS. KAÜİİBFD. 2017;8:483–502.

MLA

Arıker, Çağla, ve Andaç Toksoy. “GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS”. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 8, sy 16, Aralık 2017, ss. 483-02, https://izlik.org/JA89WX67DM.

Vancouver

1.Çağla Arıker, Andaç Toksoy. GENERATION Z AND CSR: ANTECEDENTS OF PURCHASING INTENTION OF UNIVERSITY STUDENTS. KAÜİİBFD [Internet]. 01 Aralık 2017;8(16):483-502. Erişim adresi: https://izlik.org/JA89WX67DM