HOW ARE UNIVERSITY REPUTATION PRACTICES AND REPUTATION PERCEPTIONS RELATED?

Yıl 2017, Cilt 8, Sayı 15, 19 - 34, 08.07.2017

Güler ARAS Emel ESEN Arzu ÖZSÖZGÜN ÇALIŞKAN

Öz

The main aim of this study is to explore the relationship between university practices and reputation perceptions in a public university sample. A quantitative study was conducted by using Structural Equation Modeling. The research sample consists of 1021 graduate and undergraduate students. According to the results of the study, the main hypothesis stating that corporate practices are positively related with corporate reputation perceptions is supported. Managerial implications for universities may also be derived from survey results. Universities should be competitive if they want to be selected by students, draw support, and keep qualified academicians. The main contribution of this study is to provide significant comprehension about the importance of developing competent strategies to enhance university reputation. 

Anahtar Kelimeler

Reputation, reputation measurement, university

KURUMSAL İTİBAR UYGULAMALARI İLE KURUMSAL İTİBAR ALGILAMALARI NASIL İLİŞKİLİDİR?

Öz

Bu çalışmanın temel amacı, üniversite uygulamaları ile itibar algısı arasında bir ilişki olup olmadığını bir kamu üniversitesi örneklemine dayanarak irdelemektir. Bu amaç doğrultusunda yapısal eşitlik modeli kullanılarak kantitatif bir araştırma gerçekleştirilmiştir. Araştırma örneklemi 1021 lisans ve yüksek lisans öğrencisinden oluşmaktadır. Araştırma sonuçları, kurumsal uygulamalar ile kurum itibarı algısı arasında anlamlı bir ilişki olduğu hipotezini desteklemektedir.  Araştırma bulgularına dayanılarak üniversiteler için yönetsel uygulamalarla ilgili sonuçlar çıkarılabilir. Üniversiteler, öğrenciler tarafından tercih edilmek, destek almak ve donanımlı akademisyenlere sahip olmak istiyorlarsa rekabetçi olmalıdırlar. Bu çalışmanın başlıca katkısı,  üniversite itibarının arttırılması için etkin stratejilerin geliştirilmesinin önemli olduğuna işaret etmesidir.

Anahtar Kelimeler

İtibar, itibar ölçümü, üniversite

Kaynakça

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