A PREDICTIVE ANALYSIS OF FACEBOOK JEALOUSY

Öz

This research is based on the disputes of romantic partners about Facebook usage and on the prediction of Facebook jealousy, which manifests itself in the behaviors that restrict/control Facebook usage among partners. In this research, a four-dimensional, 13-item scale, was developed and were subjected to validity and reliability tests. Data collected from 1,304 people were analyzed with the decision tree model, and a prediction on the Facebook jealousy was made. The likelihood of Facebook jealousy at the beginning of the decision tree model was found to be 32.4%. Findings show that restrictive and controlling behaviors cause dispute among partners. It is possible to see statistically significant ones from these behaviors in decision tree model.

Anahtar Kelimeler

• SNS,Facebook jealousy,restrict/control Facebook,Romantic relationships,Scale development

FACEBOOK KISKANÇLIĞININ ÖNGÖRÜSEL ANALİZİ

Öz

Bu araştırma, romantik partnerler arasında, Facebook kullanımından kaynaklanan tartışma ve partnerlerin Facebook kullanımını kısıtlayan/kontrol eden davranışları biçiminde kendini gösteren Facebook kıskançlığının öngörülmesine yöneliktir. Partneriyle en fazla tartışmaya yol açan sosyal ağ sitesi %34,4 ile Facebook olduğu sonucuna ulaşılmıştır. Araştırma için geçerlik ve güvenirlik testleri yapılan 4 boyutlu 13 maddelik yeni bir ölçek geliştirilmiştir. Geliştirilen ölçek için kullanılan karar ağacı modeliyle, partnerlerin facebook kullanımını kısıtlayan ve/veya kontrol eden davranışları şeklinde kendini gösteren Facebook kıskançlığı öngörüsü yapılmıştır. Karar ağacı modelinde başlangıç noktasında facebook kıskançlığı olması olasılığı %32,4 olarak elde edilmiştir. Yapılan analizler sonrasında kısıtlayıcı ve kontrol edici davranışların partnerler arasında gerçekten bir tartışmaya neden olduğu saptanmıştır. Bu davranışlardan istatistiksel olarak anlamlı olanları karar ağacı modeliyle ifade edilmiştir.

Anahtar Kelimeler

• Sosyal medya,Facebook kıskançlığı,Facebook’u kısıtlama/kontrol etme,Romantik ilişkiler,Ölçek geliştirme

Kaynakça

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