ВЛИЯНИЕ И ЗНАЧЕНИЕ СОЦИАЛЬНОЙ МЕДИИ НА ВЫБОР ИНОСТРАННЫХ ТУРИСТОВ ОТДОХНУТЬ В ТУРЦИИ

Yıl 2015, Sayı: 27, 11 - 33, 17.09.2015

Şakir Eşitti Mehmet Işık

https://doi.org/10.17498/kdeniz.26307

Cited By: 16

Öz

Первые систематические почтовые связи были установлены д.н.э. в Персидской
империи 550-ом году. После этого, по сей день способы и обстановка почтовых отношений
были развиты и изменены. После изобретения интернета в конце двадцатого века и развитие
технологической медии, односторонная связь уступила место двусторонному. Такое положение
послужило свободному интернетсообщению между потребителями. Революция, которую
произвели интернет и медия в сфере почтовых отношений, глубоко изменили ежедневную
жизннь индивидов и самого общества в разных секторах бытия. Среди них можно отметить
туристический сектор. Социальная медия даёт возможность туристам быстрее найти
нужную
информацию. Сегодня интернет и социальная медия стали основными средствами связи
для привлечения туристов. Основная цель статьи, эмпирическое исследование сути решения
иностранных туристов отдохнуть в Турции и уровень применения социальной медии для этих
целей. Данная статья построена по принципу case study. Полученные данные анкетированы и
проонализированы по принципу программы SPSS. Таким образом, было установлено влияние
средств массовой информации над выбором иностранных туристов. Были набраны анкетные
данные с 390 иностранных туристов. По итогам опроса, было установлено, что иностранные
туристы часто применяют социальную медию и с помощью его выбирают место отдыха. 

Anahtar Kelimeler

средства массовой информации, социальные сети, туризм, выбор места отдыха, влияние социальной медии на туризм

EFFECT OF SOCIAL MEDIA ON FOREIGN TOURISTS WHO PREFER TURKEY AS A HOLIDAY DESTINATION

Öz

Postal service, which is the first step of the systematic communication, founded in 550 BC by the Persian Empire, since than communication tools and mediums has developed and evolved gradually over the time. At the end of the twentieth century, with the impact of the invention of the internet and social media technologies that developed in the continuation of it, one-way communication was replaced by the two-way communication which has enabled people to communicate with each other interactively. The revolution in the communication atmosphere that was created by the Internet and social media tools, as well as the daily lives of the individuals and societies also affected the several business sectors deeply. At the outsets of these sectors, tourism sector come.Internet and social media provide important opportunities for tourists in terms of information searching about their destinations and accommodation choices. Nowadays the internet and social media emerge as an important means of mass communication medium for tourism enterprises in terms of reaching their target audiences and for tourists in terms of their accommodation destination choices. Accordingly, the main purpose of this study is to find out the impact of social media to the decision-making process of foreign tourists who choose Turkey as a destination and put forward empirically how they are affected by the information they receive from social media, also to make some suggestions to the tourism enterprises about the importance of their image on social media. In this perspective the study designed as a quantitative case study, the data collected by using a survey technique and the obtained data is analyzed by SPSS program. Thus, social media usage trends of foreign tourists and if social media affects them prior to the selection of their destinations were determined. In the study, one of the most popular tourist areas of Turkey, Izmir and Istanbul provinces chosen as the research universe and 390 tourists were interviewed accordingly. According to the obtained data, tourists use social media before deciding their holiday destinations and they gather information about the destination and accommodation places they intend to go.According to findings of the study, foreign tourists to use social media effectively, and it is determined that tourists change their destinations or accommodation places according to the information obtained from social media

Anahtar Kelimeler

Social Media, Social Networks, Tourism, Destination Choice, The Impact of

SOSYAL MEDYANIN YABANCI TURİSTLERİN TÜRKİYE’Yİ TATİL DESTİNASYONU OLARAK TERCİH ETMELERİNE ETKİSİ

Öz

Sistematik iletişimin ilk adımı olan posta servisi, Pers İmparatorluğu tarafından milattan önce 550 yılında kurulmuş, bu tarihten günümüze kadar iletişimin araç ve ortamları, zaman içinde giderek gelişip, dönüşmüştür. Yirminci yüzyılın sonunda internetin icadı ve onun devamında geliştirilen sosyal medya gibi yeni iletişim teknolojilerinin etkisiyle tek yönlü iletişim yerini iki yönlü iletişime bırakmış, bu durum internet kullanıcılarının birbirleriyle etkileşimli bir şekilde iletişim kurmalarını sağlamıştır. İnternet ve sosyal medyanın iletişim alanında yarattığı bu devrim, bireylerin ve toplumların günlük yaşamlarını olduğu kadar birçok iş sektörünü de derinden etkilemiştir. Bu sektörlerin başında turizm sektörü gelmektedir. Sosyal medya, turistlerin destinasyon seçimleri hakkında bilgi aramalarına ve konaklayacakları yerleri seçmelerine önemli imkanlar vermektedir. Günümüzde internet ve sosyal medya, turizm işletmelerinin hedef kitlelerine ulaşmaları açısından ve turistler tarafından konaklama destinasyonlarının tercih edilmesi bakımından da önemli bir kitle iletişim aracı olarak ortaya çıkmaktadır.

Anahtar Kelimeler

Sosyal Medya, Sosyal Ağlar, Turizm, Destinasyon Tercihi, Sosyal

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