The Mediating Role Of Self-Efficacy İn The İmpact Of Perceived Communication Skills Of Tourism Students On Entrepreneurial İntentions

Yıl 2025, Cilt: 18 Sayı: 3, 1551 - 1566

Yunus Doğan

https://doi.org/10.35674/kent.1514253

Öz

The purpose of this study is to determine the mediating role of self-efficacy in the impact of perceived communication skills of tourism students on entrepreneurial intentions. A field survey was conducted among undergraduate and graduate students at the Faculty of Tourism of Mersin University. A total of 396 surveys were collected using the questionnaire technique and convenience sampling method. The collected data were analyzed using appropriate analysis programs. The structural equation modeling revealed a positive impact of students' perceived communication skills on entrepreneurial intentions. Additionally, it was found that perceived communication skills positively influence self-efficacy, and self-efficacy, in turn, positively affects entrepreneurial intentions. Finally, bootstrap test results confirmed the significance of the mediating effect, indicating that self-efficacy mediates the relationship between perceived communication skills and entrepreneurial intentions. The findings of the analysis were discussed in terms of theoretical and practical contributions, suggesting implications for educational curricula and future research directions.

Anahtar Kelimeler

Perceived Communication Skills, Entrepreneurial Intentions, Self-Efficacy, Tourism Education Curriculum

Turizm Eğitimi Alan Öğrencilerin Algıladıkları İletişim Becerilerinin Girişimcilik Niyetine Etkisinde Öz Yeterliliğin Aracılık Rolü

Öz

ÖZ
Bu çalışmanın amacı, turizm eğitimi alan öğrencilerin algıladıkları iletişim becerilerinin girişimcilik niyetine etkisinde öz yeterliliğin aracı rolünün belirlenmesine yöneliktir. Bu kapsamda Mersin Üniversitesi Turizm Fakültesinde lisans ve lisansüstü eğitim gören öğrenciler üzerine bir alan araştırması yapılmıştır. Anket tekniğinden ve kolayda örnekleme yönteminden faydalanılarak toplam 396 anket toplanmıştır. Toplanan veriler uygun analiz programları kullanılarak analiz edilmiştir. Yapılan yapısal eşitlik modellemesi sonucunda, öğrencilerin algıladıkları iletişim becerilerinin girişimcilik niyeti üzerinde pozitif bir etkisinin olduğu sonucuna ulaşılmıştır. Diğer taraftan algılanan iletişim becerilerinin öz yeterliliği pozitif yönde etkilediği, öz yeterliliğin de girişimcilik niyetini pozitif yönde etkilediği tespit edilmiştir. Nihai olarak bootstrap testi sonuçlarına göre aracı etkinin anlamlılığı kontrol edilmiş ve algılanan iletişim becerilerinin girişimcilik niyetine etkisinde öz yeterliliğinin aracı etkisinin anlamlı olduğu sonucuna ulaşılmıştır. Analiz sonuçları ise teorik ve pratik katkılar dâhilinde ele alınmış ve eğitim müfredatlarına ve gelecek araştırmalara yönelik birtakım önerilerde bulunulmuştur.

Anahtar Kelimeler

Algılanan İletişim Becerileri, Girişimcilik Niyeti, Öz Yeterlilik, Turizm Eğitim Müfredatı

Kaynakça

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