Perakende Sektöründe Tedarikçi Seçiminin Bulanık AHP ile Gerçekleştirilmesi

Öz

Anahtar Kelimeler

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PERAKENDE SEKTÖRÜNDE TEDARİKÇİ SEÇİMİNİN BULANIK AHP İLE GERÇEKLEŞTİRİLMESİ

Öz

Rekabetin giderek küreselleştiği iş dünyasında işletmeler tedarikçilerin artmasından dolayı çok alternatifli ve müşteri isteklerinin çeşitlenmesinden dolayı da çok kriterli bir tedarikçi seçimi ile karşılaşmaktadır. Tedarikçi seçimi sadece üretim değil, hizmet sektöründe de işletmelere stratejik rekabet üstünlüğünü sağlayan bir unsur hâline gelmiştir. Çok kriterli bir yapıda olan tedarikçi seçim süreci nicel kriterlerin yanında nitel kriterlerin de yer alması artık bir zorunluluk hâlini almıştır. Bulanık mantık temelli teknikler bu anlamda nitel kriterlerin değerlendirilmesinde öne çıkmaktadır. Uygulama olarak perakende sektöründen bir işletmenin tedarikçi firma seçim sürecinde Bulanık AHP uygulanacaktır

Anahtar Kelimeler

• Tedarikçi Seçimi, Perakende Sektörü, Analitik Hiyerarşik Süreç (AHP), Bulanık AHP

Kaynakça

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