DOĞU KARADENİZ’E ÖZGÜ KALANDAR KUTLAMALARININ KÜLTÜREL MİRAS TURİZMİ KAPSAMINDA İNCELENMESİ

Öz

Kültürel miras turizmi arz ve talep bakımından küresel turizm pazarında önemli bir konuma sahiptir. Özellikle somut olmayan kültürel varlıkların turizm ürünü olarak kullanılması, günümüzde pek çok başarılı destinasyon tarafından tercih edilmekte ve önemsenmektedir. Bu çalışma, Doğu Karadeniz Bölgesine özgü yeni yılı ifade eden Kalandar kutlamalarını, somut olmayan kültürel miras turizmi kapsamında incelemektedir. Bölgenin zengin ve özgün kültürüne dayanan Kalandar kutlamaları, yaşayan bir miras unsuru olarak önemli bir turizm potansiyeli taşımaktadır. Bu bakımdan Kalandar kutlamalarının kültürel mirasa dayalı turizm talebi yaratma ve bölgenin turizm arzına çeşitlilik kazandırma amacıyla incelenmesi önemlidir. Çalışma kapsamında, öncelikle kültürel miras kavramı incelenmekte ve kültürel miras unsurlarının turizm çekiciliği olarak kullanımına yer verilmektedir. Araştırmanın özgün katkısı kapsamında ise Kalandar Kutlamalarının kültürel miras turizminde kullanım olanakları uygulama önerileriyle desteklenmektedir. Bu yönüyle çalışmanın alternatif bir turizm ürünü geliştirme bağlamında destinasyon örgütlerine ve yöneticilere yol gösterici olması öngörülmektedir.

Anahtar Kelimeler

• Kültürel miras turizmi
• Kalandar kutlamaları
• Doğu Karadeniz Bölgesi
• Cultural heritage tourism
• Kalandar celebrations
• Eastern Black Sea Region

INVESTIGATING OF KALANDAR CELEBRATIONS, PECULIAR TO THE EASTERN BLACK SEA, IN THE CONTEXT OF CULTURAL HERITAGE TOURISM

Öz

Cultural heritage tourism has an important position in the global tourism market regarding the significance of supply and demand. In particular, the use of intangible cultural heritage assets as a tourism product is preferred and considered by many successful destinations nowadays. This study examines the Kalandar celebrations, representing the new year customs and conventions, peculiar to the Eastern Black Sea Region, within the scope of intangible cultural heritage tourism. Based on the rich and unique culture of the region, Kalandar celebrations have an important tourism potential as a living heritage element. In this respect, it is important to examine the Kalandar celebrations to create a tourism demand based on cultural heritage and to diversify the tourism supply of the region. To this end, application suggestions are made to the decision-making stakeholders regarding the planning of Kalandar celebrations as a tourism attraction.

Anahtar Kelimeler

• Cultural heritage tourism
• Kalandar celebrations
• Eastern Black Sea Region

Kaynakça

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