Perakende sektöründe yapay zekâ avantajları, zorlukları ve stratejileri üzerine kavramsal bir değerlendirme

Yıl 2024, Cilt: 2 Sayı: 4, 345 - 368, 01.12.2024

Yasemin Gedik

Öz

Hızla değişen perakende sektöründe işletmeler, hedef kitlelerine daha etkili bir şekilde ulaşmak için sürekli yenilikçi yollar aramaktadır. Yapay zekâ (AI) ve makine öğrenimi yazılımları, rekabette bir adım öne geçmek, müşteri deneyimlerini iyileştirmek ve operasyonlarını optimize etmek isteyen perakendeciler için paha biçilmez araçlar olarak ortaya çıkmıştır. AI, büyük miktarda veriyi analiz etme, pazarlama çabalarını kişiselleştirme, dinamik fiyatlandırma, otomasyon, talep tahmini ve gelişmiş müşteri hizmetlerini yönetimi yeteneği ile perakende sektöründe büyük bir değişim başlatmıştır. AI, bilgisayarların tipik olarak insan zekâsı gerektiren görevleri yerine getirmeleri için eğitilmesidir. AI, insan gibi düşünmek ve öğrenmek üzere programlanmış makinelerde insan zekâsının simülasyonudur. AI, perakendedeki geleneksel rolleri dönüştürerek çok sayıda rutin görevin yükünü ortadan kaldırmaktadır. Günümüzün dinamik perakende dünyasında AI, sektörün geleceğini yeniden şekillendirmektedir. Bu çalışma, perakende sektöründe AI’ın artan önemini ve etkilerini anlamaya odaklanmaktadır. Ayrıca çalışma, güncel istatistiklerle birlikte AI uygulamalarının faydaları, zorlukları ve stratejilerini de inceleyerek işletme yöneticilerine ilgili kararları alırken yardımcı olmayı amaçlamaktadır

Anahtar Kelimeler

yapay zeka, yapay zeka faydaları, yapay zeka zorlukları, yapay zeka stratejileri

Artificial intelligence in retail sector a conceptual assessment of its advantages, challenges and strategies

Öz

In the rapidly changing retail sector, businesses are constantly looking for innovative ways to reach their target audiences more effectively. AI and machine learning software have emerged as invaluable tools for retailers looking to stay ahead of the competition, improve customer experiences and optimize operations. Artificial intelligence has initiated a major shift in the retail industry with the ability to analyze large amounts of data, personalize marketing efforts, dynamic pricing, automation, demand forecasting and improved customer service management. Artificial intelligence is the training of computers to perform tasks that typically require human intelligence. AI is the simulation of human intelligence in machines programmed to think and learn like humans. Artificial intelligence is transforming traditional roles in retail, removing the burden of many routine tasks. In today's dynamic retail world, AI is reshaping the future of the industry. This study focuses on understanding the growing importance and implications of AI in the retail industry. It also examines the benefits, challenges and strategies of AI applications along with up-to-date statistics to assist business managers in making relevant decisions.

Anahtar Kelimeler

artificial intelligence, artificial intelligence benefits, artificial intelligence challenges, artificial intelligence strategies

Kaynakça

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