AN APPLICATION FOR DETERMINING ORGANIZATIONAL BUSINESS STRATEGY FROM PUBLIC COMPANIES

Yıl 2017, Cilt: 6 Sayı: 4, 1 - 7, 15.12.2017

Işık Altunal , Ali Altınbay

Öz

Objectives: The aim of the study is to determine the organizational business strategy of the companies listed

in the Borsa Istanbul Manufacturing Sector.

Method: To determine Organizational Strategies, we consider strategy typology developed by Miles and
Snow. Miles and Snow's strategy typology is more widely used in the literature subsequently after Porter's
competition strategy and this strategy is becoming more widespread as it can be determined from historical
financial statement data as well as survey data.

Results: It was determined that 9 firms operating in the Manufacturing sector followed an Prospector
strategy focused on R & D and innovation, 35 companies viewed Defender Strategy to increase productivity
and protect existing market share while 115 companies followed a mixed (Analyzer) strategy.

The example application for determining the strategies that show how the companies in the sector compete
is of importance in terms of being a pioneer for both auditors and academicians. 

Anahtar Kelimeler

Organizational Business Strategy, Competition Strategies, Prospector Strategy, Analyzer Strategy, Defender Strategy

HALKA AÇIK ŞİRKETLERDEN ORGANİZASYONEL İŞLETME STRATEJİLERİNİN TESPİT EDİLMESİNE YÖNELİK BİR UYGULAMA

Öz

Amaç: Çalışmanın amacı Borsa İstanbul İmalat Sanayi sektöründe yer alan firmaların izledikleri

organizasyonel/işletme stratejilerini tespit etmektir.

Yöntem: Organizasyonel Stratejileri tespit etmek amacıyla Miles ve Snow tarafından geliştirilen strateji
tipolojisi dikkate alınıştır. Miles ve Snow’un strateji tipolojisi Porter’ın rekabet stratejisinden sonra
literatürde en çok kullanılan strateji türü olması ve anket verilerinin yanı sıra tarihi finansal tablo
verilerinden yararlanarak tespit edilebiliyor olması bu strateji türünün kullanılmasını daha da
yaygınlaştırmaktadır.

Bulgular: İmalat Sanayi Sektöründe faaliyet gösteren 9 firmanın Ar-Ge ağırlıklı ve inovasyona yönelik
Fırsatçı strateji izledikleri, 35 firmanın ise daha çok verimliliği arttırmaya ve mevcut Pazar payını korumaya
yönelik Savunmacı strateji izledikleri, 115 firmanın ise karma strateji izlediği tespit edilmiştir.

Sektörde yer alan firmaların nasıl bir rekabet içerisinde olduğunu gösteren stratejilerin tespit edilmesine
yönelik örnek uygulama hem denetçiler için hem de akademisyenler için birçok çalışmaya öncü olacağı
düşünülmektedir. 

Anahtar Kelimeler

Organizasyonel İşletme Stratejileri, Rekabet Stratejileri, Fırsatçı Strateji, Analizci Strateji, Savunmacı Strateji

Kaynakça

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