In this research, the relationship between image, reputation and student satisfaction was examined. The focus of the research is to determine the effect of corporate image and corporate reputation on student satisfaction. A quantitative research method was adopted and Bitlis Eren University students were preferred as a sample. Data were collected by survey technique. The obtained data were sbjected linear and multiple regression analysis by the Spss program. As a result of the analyzes, it was observed that there were important relationships between the variables. Also, it has been determined that the seen image has a significant impact on corporate reputation. It has been seen that corporate image and corporate reputation also affect student satisfaction and explain it significantly. It can be said that the research findings are guiding data for higher education administrators.
Yayımlanma Tarihi : 27 Mart 2020
|APA||IŞIK, M . (2020). Üniversite İtibarı Ve İmajının Öğrenci Memnuniyetine Etkisi: Bitlis Eren Üniversitesi Örneği. Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , 9 (1) , 65-80 . Retrieved from https://dergipark.org.tr/tr/pub/klujfeas/issue/53391/677693|