The Effect Of University Reputation And Image On Student Satisfaction: Example Of Bitlis Eren University

Yıl 2020, Cilt: 9 Sayı: 1, 65 - 80, 27.03.2020

Metin Işık

Öz

In this research, the relationship between image, reputation and student satisfaction was examined. The focus of the research is to determine the effect of corporate image and corporate reputation on student satisfaction. A quantitative research method was adopted and Bitlis Eren University students were preferred as a sample. Data were collected by survey technique. The obtained data were sbjected linear and multiple regression analysis by the Spss program. As a result of the analyzes, it was observed that there were important relationships between the variables. Also, it has been determined that the seen image has a significant impact on corporate reputation. It has been seen that corporate image and corporate reputation also affect student satisfaction and explain it significantly. It can be said that the research findings are guiding data for higher education administrators.

Anahtar Kelimeler

Image, Reputation, Student Satisfaction, University Students

Üniversite İtibarı Ve İmajının Öğrenci Memnuniyetine Etkisi: Bitlis Eren Üniversitesi Örneği

Öz

Bu araştırmada kurumsal imaj, kurumsal itibar ve öğrenci memnuniyeti ilişkisi incelenmiştir. Araştırmanın odak noktası, kurumsal imaj ve kurumsal itibarın öğrenci memnuniyeti üzerindeki etkisini belirlemektir. Nicel bir araştırma yöntemi benimsenmiş olup, örneklem olarak Bitlis Eren Üniversitesi İİBF öğrencileri tercih edilmiştir. Anket tekniğiyle veriler toplanmıştır. Elde edilen veriler Spss programı yardımıyla basit doğrusal ve çoklu regresyon analizlerine tabi tutulmuştur. Analizler sonucunda değişkenler arasında önemli ilişkiler olduğu görülmüştür. Kurumsal imajın kurumsal itibarı önemli ölçüde etkilediği tespit edilmiştir. Kurumsal imaj ve kurumsal itibarın da öğrenci memnuniyetini etkilediği ve önemli oranda açıkladığı görülmüştür. Araştırma bulgularının yükseköğretim yetkilileri için kayda değer bir veri niteliği taşıdığı söylenebilir.

Anahtar Kelimeler

Kurumsal İmaj, Kurumsal İtibar, Öğrenci Memnuniyeti

Kaynakça

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