Medyatizasyon Süreci Bağlamında Müziğin Teknolojisi, Teknolojinin Müziği

Öz

Yeni medya ortamlarının yapısı, toplumsal, kültürel ve kişisel birçok uygulamaya, medyada temsil edilebilecek bir değer kazandırmıştır. Bu uygulamalardan biri olan müzik, geleneksel medyadan aldığı referansla yeni medya ortamlarında sıklıkla görünür hale gelmekte; bu görünürlük, müziğin kendisinden başlayarak müzisyene, türlere, alt türlere ve tarzlara kadar genişleyebilmektedir. Müzik, medya teknolojilerindeki gelişmelerin yanı sıra elektronik ve bilgisayar teknolojilerindeki ilerlemelere de duyarlıdır; temsili, biçimi, üretimi, dağıtımı ve tüketimi bu değişimler doğrultusunda dönüşmektedir. Müziğin karakteristiğine de etki etmekte olan teknolojik gelişmelerin sonuncusu yapay zekâ ile müzik üretiminin mümkün hale gelmesidir. Müziğin teknoloji ile etkileşiminin somut bir göstergesi olan bu gelişme, yapay zekâ ile müzik üretimini mümkün kılan uygulamaların medya araçlarıyla tanıtılmasıyla, medyatizasyon bağlamında da ele alınabilmektedir. Bu araştırma, müziğin teknoloji ve medya ile giderek sıkılaşan bağını kavramsal düzeyde tartışmayı ve yapay zekâ uygulamaları ile müzisyen iş birliklerini içeren haberlerde bu bağın nasıl sunulduğunu analiz etmeyi amaçlamaktadır. Çalışmada tümevarımsal çerçeveleme analizi tekniği kullanılmıştır. Analiz sonucunda elde edilen bulgular, nitel ve nicel olarak ortaya konmuş, yapay zekâ ve müzisyen iş birliğini konu edinen haberlerde tanımlama, müzikal unsurlar ve insan etkisi çerçevelerinin yoğun bir biçimde işlendiği görülmüştür

Anahtar Kelimeler

• Yapay zekâ
• medyatizasyon
• müzik

The Technology of Music, the Music of Technology From the Perspective of Mediatization

Öz

The structure of new media environments has endowed numerous social, cultural, and personal practices with a representational value in the media. One such practice, music, frequently gains visibility in new media environments by drawing on references from traditional media. This visibility can extend from music itself to musicians, genres, subgenres, and styles. Music is not only responsive to advancements in media technologies but also to developments in electronic and computer technologies; its representation, form, production, distribution, and consumption are transformed in line with these changes. The latest technological advancement influencing the characteristics of music is the emergence of artificial intelligence, which has made music production possible through AI-driven processes. This development, which serves as a concrete indicator of music's interaction with technology, can also be examined within the context of mediatization, as artificial intelligence-driven music production applications are promoted through media channels. This study aims to discuss the increasingly intertwined relationship between music, technology, and media at a conceptual level and to analyze how this relationship is presented in news articles covering collaborations between artificial intelligence applications and musicians. The research employs an inductive framing analysis technique. The findings derived from the analysis are presented both qualitatively and quantitatively, revealing that news articles focusing on AI-musician collaborations heavily emphasize frames related to definition, musical elements, and human influence.

Anahtar Kelimeler

• Artificial intelligence
• mediatization
• music

Kaynakça

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