Türkiye'de Çeşitlendirme ve Performans İlişkisi: İstanbul Menkul Kıymetler Borsası'nda kayıtlı olan işletmeler üzerine bir araştırma

Öz

Çeşitlendirme stratejisi, büyümek, riskleri azaltmak ve rekabet avantajını artırmak isteyen firmalar için temel bir karardır. Araştırmanın amacı, Turkiyede, gelişmekte olan bir ülke olarak çeşitlendirme stratejileri ile firma performansı arasındaki ilişkiyi incelemektir. Araştırma istatistiksel analiz yoluyla ampirik verileri incelemektedir. Sonuçlar, şirketlerin %83'ünün yoğunlaşmış stratejisini tercih ettiğini ve bu durumun, Çeşitlendirme’ye kıyasla uzmanlaşmaya olan tercihi yansıttığını ortaya koymaktadır. Ayrıca, ilişkisiz Çeşitlendirmenin daha yüksek performans sonuçları sunduğu, sonra yoğunlaşmış stratejisi ve ilişkili Çeşitlendirmenin yer aldığını, ancak esas iş temelli stratejilerin genel olarak en düşük performans sonuçlarını verdiği görülmektedir.

Anahtar Kelimeler

• Çeşitlendirme Stratejisi
• Firma Performansı
• Gelişmekte Olan Ülke

Diversification and Performance Relationship in Turkey: A study of companies listed on Istanbul Stock Exchange

Öz

Diversification strategy is a critical decision for firms aiming to grow, reduce risk, and enhance competitive advantage. The purpose of this study is to explore the relationship between diversification strategies and firm performance in Turkey as an emerging country. The study examines empirical data through statistical analysis. The results reveal that 83% of companies favor a single business strategy, indicating a preference for specialization over diversification. Also unrelated diversification offers a higher performance results, followed by single business and related diversification, with dominant strategies generally yielding the lowest performance results.

Anahtar Kelimeler

• Diversification Strategy
• Firm Performance
• Emerging country

Kaynakça

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