Çevresel Tutum ve Duyarlılığın Ekolojik Ürün Satınalma Davranışına Etkisi

Yıl 2010, Sayı: 20, 127 - 140, 01.12.2010

Veysel Yılmaz Cengiz Aktaş Ceren Yağızer

Öz

Tüketiciler hem daha sağlıklı hem de çevreyi gelecek nesiller adına korumaya
yardımcı olduğu için giderek artan bir şekilde ekolojik ürünleri tercih etmektedirler.
Bilinçli tüketiciler ekolojik nedenlerle çevre kirliliğine yol açan işletmelerin
ürünlerini satın almama veya ekolojik olanlarıyla değiştirme niyetindedir. Bu çalışma,
ekolojik davranışların anlamlı bir tahmincisi olan çevresel tutumlara odaklanmıştır.
Çalışmada tüketicilerin ekolojik gıda ürünü satın alma davranışına çevresel duyarlılık
ile çevresel tutum ve davranışların etkisi bir yapısal eşitlik modeliyle (YEM) araştırılmıştır. Analizler sonucunda çevresel duyarlılığın çevresel davranışı doğrudan etkilemediği, ancak çevresel tutum geliştirenlerin çevresel davranış sergileyerek ekolojik
gıda ürünü satın alma davranışı gösterdiği belirlenmiştir.

Anahtar Kelimeler

Çevresel duyarlılık, çevresel davranış, ekolojik ürün satın alma davranışı, yapısal eşitlik modeli

Effect of Environmental Sensitivity and Attitude in Ecological Food Purchasing Behavior

Öz

Consumers increasingly prefer ecological products since they are both healthier and help protection of the environment for future generations. Conscious consumers are prepared to switch products for ecological reasons and stop buying products from companies that cause pollution. This paper is focused on environmental attitudes as meaningful predictor of ecological behavior. Environmental sensitivity of consumers in ecological food purchasing behavior and the effect of environmental attitudes and behaviors were searched with a structural equation model (SEM) in the study. It was determined as a result of analyses that environmental sensitivity does not directly affect environmental behavior but those who developed environmental attitude display the behavior of purchasing ecological foods by exhibiting environmental behavior

Anahtar Kelimeler

Environmental sensitivity, environmental behavior, ecological food purchasing behavior, structural equation model

Kaynakça

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