Türkiye’de Franchising Sisteminin Gelişimi ve Franchise Alan Girişimcilerin İş Memnuniyeti Belirleyicilerinin Analizi Üzerine Bir Araştırma

Yıl 2005, Sayı: 10, 123 - 149, 01.12.2005

Sima Nart

Öz

Bu çalışmada, Türkiye’de Franchising sisteminin gelişimi ve bugünkü konumu incelendikten sonra Ulusal Franchising Derneği (UFRAD) üyesi Franchise-veren firmalardan Franchise-alan girişimcilerin iş memnuniyetlerini belirleyen etkenler üzerine bir anket çalışması yapılmıştır. Bulgular, franchise-alan işletmelerin memnuniyetlerinde sistem motivasyonu, işbirliği, güç dengesi, beklentiler ve franchise veren firmanın imajının belirleyici rol oynadığını göstermektedir. Araştırma sonuçları franchiseveren ve alan girişimcilerin karşılıklı ilişkilerinde nasıl davranmaları gerektiğine yönelik ipuçları sunmaktadır. Böylece franchise-alan girişimcilerin iş memnuniyetleri arttırılarak sistemin ülkemizdeki gelişimine olumlu katkılar sağlayan öneriler geliştirilebilir

Anahtar Kelimeler

Franchise-alan işletmeler, Franchise-veren işletmeler, İş tatmini

The Evolution of the Franchising System and the Analysis of the Determinants of the Job-satisfaction of the Franchisees: Turkish Case

Öz

In this paper, a survey has been made on the effects which determine
the job-satisfaction of the franchisees taking franchising rights from the franchiser
firms which are the members of National Franchising Association (UFRAD),
after the evolution and current situation of the system have been studied. The findings
show that system motivation, cooperation, the balance of power, the expectations
and the image of the franchiser firm play an important role in the satisfaction
of the franchisee firms. The results provide some hints for the possible attitudes
of the franchisers and the franchisees in their mutual relations. In this way, some
proposals making contribution to the development of the system in Turkey can be
made by incresing the job-satisfaction of the franchisee.

Anahtar Kelimeler

Franchiser firms, Franchisee firms, Job-satisfaction

Kaynakça

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