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Türkiye’de Franchising Sisteminin Gelişimi ve Franchise Alan Girişimcilerin İş Memnuniyeti Belirleyicilerinin Analizi Üzerine Bir Araştırma

Yıl 2005, Sayı: 10, 123 - 149, 01.12.2005

Öz

Bu çalışmada, Türkiye’de Franchising sisteminin gelişimi ve bugünkü konumu incelendikten sonra Ulusal Franchising Derneği (UFRAD) üyesi Franchise-veren firmalardan Franchise-alan girişimcilerin iş memnuniyetlerini belirleyen etkenler üzerine bir anket çalışması yapılmıştır. Bulgular, franchise-alan işletmelerin memnuniyetlerinde sistem motivasyonu, işbirliği, güç dengesi, beklentiler ve franchise veren firmanın imajının belirleyici rol oynadığını göstermektedir. Araştırma sonuçları franchiseveren ve alan girişimcilerin karşılıklı ilişkilerinde nasıl davranmaları gerektiğine yönelik ipuçları sunmaktadır. Böylece franchise-alan girişimcilerin iş memnuniyetleri arttırılarak sistemin ülkemizdeki gelişimine olumlu katkılar sağlayan öneriler geliştirilebilir

Kaynakça

  • Alacaklıoğlu, Süha, Franchising, İstanbul Ticaret Odası Yayın No: 10, İstanbul, 1994.
  • Altunışık, Remzi ve diğ., Sosyal Bilimlerde Araştırma Yöntemleri, Gel. 3. Basım, Sakarya Ki- tabevi, Sakarya, 2004.
  • Baron,Steve - Ruth A. Schmidt, “Operational Aspects Of Retail Franchises”, International Journal of Retail and Distribution Management, Vol.19, (2),1991, s. 15.
  • Brown, James R.. - Chekitan S. Dev, “The Franchisor- Franchisee Relationship: A Key to Franchise Performance”, Hotel and Restaurant Administartion Quarterly, Vol.38, (6),1997, s.32.
  • Churchill, G. A., Ford, N. M. Jr., and Walker, O. C. Jr., “Measuring the Job Satisfaction of Industrial Salesmen”, Journal of Marketing Research, Vol.11, August, 1974,s.254-260.
  • Combs, James G. et al., “A Strategic Groups Approach to the Franchising – Performance Relationship”, Journal of Business Venturing, Vol.19, (6), November 2004, s.877-897.
  • Cooper, Arnold C. - Kendall Artz, “Determinants Of Satisfaction For Entrepreneurs”, Fron- tiers of Entrepreneurship Research, Babson College, Wellesley, MA., 1992.
  • Dant, Rajiv P. et al., “Linking Relationship Quality in Franchise Systems: Model and Meas- urement”, Journal of Marketing Channels, Vol.4, (1\2), 1995, s.111.
  • Guilloux, Veronique et al. “ How France’s Potential Franchisees Reach Their Decisions: A Comprasion with Franchiser’s Perceptions”, Journal of Small Business Manegemenet, Vol.42, (2), April 2004, s.220-230.
  • Hing, Nerilee , “Maximizing Franchisee Satisfaction in the Restaurant Sector”, Interna- tional Journal of Contemporary Hospitality,1996, August, s. 27-39.
  • Hair, Joseph F. et al., Multivariate Data Analysis, Sixth Edition, Prentice-Hall Interna- tional Inc. s.1998.
  • Hough, John L. , “Power and Authority and their Consequences in Franchise Organizations: A Study of The Relationship Between Franchisors and Franchisees”, London. Ph.D., Uni- versity of Westminster,1986.
  • Huddleston, Peter - Cassill Nancy. L. Female Consumers’ Brand Orientation: The Influence of Quality and Demographics, Home Economic Research Journal, Vol.18, (3), 1990, 255- 262.
  • Kapoor, Siddharta, “Job Satisfaction: Comparative Analysis of Franchisees and Small Busi- ness Owners”, Rolffe Peacock , Understanding Small Business: Practice,Theory and Re- search, 2.ed., Chapter 12, Appendix B, 2004
  • Kavas, Alican, Ulusal Franchise Geliştirmede Başarı Koşulları, Pİ Dergisi, Şubat 2002, s.3
  • Khan, Robert L., Restaurant Franchising, New York, Van Nostrand Reinhold, 1992.
  • Knight, Richard. M., “Franchising From The Franchisor And Franchisee Points Of View”, Journal of Small Business Management, 24 (3), 1986, s. 8-15.
  • Lawrence, S. Welch,“Diffusion of Franchise System Use in the International Operations”, International Marketing Rewiev, Vol.6, Is.5, 1996, s.9-22.
  • Lee, Soo Bum, “An Investigation Of Factors Affecting The Quality Of The Relationship Between Franchisee And Franchisor And Its Impact On Franchisee’s Performance, Sat- isfaction And Commitment: A Study Of The Restaurant Franchise System”, PhD., Vir- ginia Tech. Unv. 1999.
  • Locke, Edwin A., “The Nature And Consequences Of Job Satisfaction, in Handbook Of In- dustrial and Organizational Psychology”, (ed.), M.D. Dunnette, Chicago: Rand McNally Publishing Company.1976.
  • Michael, Steven C., “The Effect of Organizatonal Form on Quality: The Case of Franchis- ing”, Journal of Economic Behavior&Organization, Vol.43, 2000, s.295-318
  • Morrison, Kimberley A. (a), “An Empirical Test of a Model of Franchisee Job satisfaction”, Journal of Small Business Management, 1996, July,s. 27-41.
  • Morrison, Kimberley A. (b), “How Franchise Job Satisfaction And Personality Affects Per- formance, Organizational Commitment, Franchisor Relations and Intention To Remain.”, Journal of Small Business Management,, Vol.35,(3), 1997, s.39-67.
  • Nakip, Mahir, Pazarlama Araştırmaları, Teknikler ve Uygulamalar, Seçkin Yayıncılık, Ekim- 2003, Ankara
  • Parsa, H.G, “Interaction of Strategy Implementation and Power Perception in Fanchise Systems”, Journal of Business Research, Vol.45, (2), June 1999, s.173-175
  • Peterson, Richard - Rajiv P. Dant, “Perceived Advantages of The Franchise Option From The Franchisee Perspective: Emprical Insights From A Service Franchise”, Journal of Small Business Management, Vol: 28, (3), 1990,s.47-60.
  • Pizanti, Inbar - Miri Lerner, “Examining Control and Autonomy in the Franchisor– Franchisee Relationship”International Small Business Journal, Vol 21, (2), 2003, s.131– 159.
  • Scandura, Terri A. - George B. Graen, “ Moderating Effects of Initial Leader-Member Ex- change Status on the Effects of Leadership Intervention”, Journal of Applied Psychol- ogy, Vol.69, (3), 1984 s.430-440.
  • Shane, Scott - C.Spell, “Factors for New Franchise Success”, Sloan Management Review, 1998,Vol.39, (3), s.43-50.
  • Stanworth, John , A Study of Franchising in Britain, London, England: University of West- minster, 1977, s.74.
  • Stanworth, John, ‘Customer Service Franchising a Trend on a Deviant Case’, International Small Business Journal, Vol.27, (3), 1999, s. 76.
  • Tunanen, Mika , “Franchisees’ Satisfaction: Preliminary Findings From National Study”, Academy of Marketing Studies Journal, Vol.3, (2), 1999, s.43-53.
  • Ulaş, Dilber, Franchising Sistemi, Nobel Yayın Dağıtım, 1999, Ankara.

The Evolution of the Franchising System and the Analysis of the Determinants of the Job-satisfaction of the Franchisees: Turkish Case

Yıl 2005, Sayı: 10, 123 - 149, 01.12.2005

Öz

In this paper, a survey has been made on the effects which determine
the job-satisfaction of the franchisees taking franchising rights from the franchiser
firms which are the members of National Franchising Association (UFRAD),
after the evolution and current situation of the system have been studied. The findings
show that system motivation, cooperation, the balance of power, the expectations
and the image of the franchiser firm play an important role in the satisfaction
of the franchisee firms. The results provide some hints for the possible attitudes
of the franchisers and the franchisees in their mutual relations. In this way, some
proposals making contribution to the development of the system in Turkey can be
made by incresing the job-satisfaction of the franchisee.

Kaynakça

  • Alacaklıoğlu, Süha, Franchising, İstanbul Ticaret Odası Yayın No: 10, İstanbul, 1994.
  • Altunışık, Remzi ve diğ., Sosyal Bilimlerde Araştırma Yöntemleri, Gel. 3. Basım, Sakarya Ki- tabevi, Sakarya, 2004.
  • Baron,Steve - Ruth A. Schmidt, “Operational Aspects Of Retail Franchises”, International Journal of Retail and Distribution Management, Vol.19, (2),1991, s. 15.
  • Brown, James R.. - Chekitan S. Dev, “The Franchisor- Franchisee Relationship: A Key to Franchise Performance”, Hotel and Restaurant Administartion Quarterly, Vol.38, (6),1997, s.32.
  • Churchill, G. A., Ford, N. M. Jr., and Walker, O. C. Jr., “Measuring the Job Satisfaction of Industrial Salesmen”, Journal of Marketing Research, Vol.11, August, 1974,s.254-260.
  • Combs, James G. et al., “A Strategic Groups Approach to the Franchising – Performance Relationship”, Journal of Business Venturing, Vol.19, (6), November 2004, s.877-897.
  • Cooper, Arnold C. - Kendall Artz, “Determinants Of Satisfaction For Entrepreneurs”, Fron- tiers of Entrepreneurship Research, Babson College, Wellesley, MA., 1992.
  • Dant, Rajiv P. et al., “Linking Relationship Quality in Franchise Systems: Model and Meas- urement”, Journal of Marketing Channels, Vol.4, (1\2), 1995, s.111.
  • Guilloux, Veronique et al. “ How France’s Potential Franchisees Reach Their Decisions: A Comprasion with Franchiser’s Perceptions”, Journal of Small Business Manegemenet, Vol.42, (2), April 2004, s.220-230.
  • Hing, Nerilee , “Maximizing Franchisee Satisfaction in the Restaurant Sector”, Interna- tional Journal of Contemporary Hospitality,1996, August, s. 27-39.
  • Hair, Joseph F. et al., Multivariate Data Analysis, Sixth Edition, Prentice-Hall Interna- tional Inc. s.1998.
  • Hough, John L. , “Power and Authority and their Consequences in Franchise Organizations: A Study of The Relationship Between Franchisors and Franchisees”, London. Ph.D., Uni- versity of Westminster,1986.
  • Huddleston, Peter - Cassill Nancy. L. Female Consumers’ Brand Orientation: The Influence of Quality and Demographics, Home Economic Research Journal, Vol.18, (3), 1990, 255- 262.
  • Kapoor, Siddharta, “Job Satisfaction: Comparative Analysis of Franchisees and Small Busi- ness Owners”, Rolffe Peacock , Understanding Small Business: Practice,Theory and Re- search, 2.ed., Chapter 12, Appendix B, 2004
  • Kavas, Alican, Ulusal Franchise Geliştirmede Başarı Koşulları, Pİ Dergisi, Şubat 2002, s.3
  • Khan, Robert L., Restaurant Franchising, New York, Van Nostrand Reinhold, 1992.
  • Knight, Richard. M., “Franchising From The Franchisor And Franchisee Points Of View”, Journal of Small Business Management, 24 (3), 1986, s. 8-15.
  • Lawrence, S. Welch,“Diffusion of Franchise System Use in the International Operations”, International Marketing Rewiev, Vol.6, Is.5, 1996, s.9-22.
  • Lee, Soo Bum, “An Investigation Of Factors Affecting The Quality Of The Relationship Between Franchisee And Franchisor And Its Impact On Franchisee’s Performance, Sat- isfaction And Commitment: A Study Of The Restaurant Franchise System”, PhD., Vir- ginia Tech. Unv. 1999.
  • Locke, Edwin A., “The Nature And Consequences Of Job Satisfaction, in Handbook Of In- dustrial and Organizational Psychology”, (ed.), M.D. Dunnette, Chicago: Rand McNally Publishing Company.1976.
  • Michael, Steven C., “The Effect of Organizatonal Form on Quality: The Case of Franchis- ing”, Journal of Economic Behavior&Organization, Vol.43, 2000, s.295-318
  • Morrison, Kimberley A. (a), “An Empirical Test of a Model of Franchisee Job satisfaction”, Journal of Small Business Management, 1996, July,s. 27-41.
  • Morrison, Kimberley A. (b), “How Franchise Job Satisfaction And Personality Affects Per- formance, Organizational Commitment, Franchisor Relations and Intention To Remain.”, Journal of Small Business Management,, Vol.35,(3), 1997, s.39-67.
  • Nakip, Mahir, Pazarlama Araştırmaları, Teknikler ve Uygulamalar, Seçkin Yayıncılık, Ekim- 2003, Ankara
  • Parsa, H.G, “Interaction of Strategy Implementation and Power Perception in Fanchise Systems”, Journal of Business Research, Vol.45, (2), June 1999, s.173-175
  • Peterson, Richard - Rajiv P. Dant, “Perceived Advantages of The Franchise Option From The Franchisee Perspective: Emprical Insights From A Service Franchise”, Journal of Small Business Management, Vol: 28, (3), 1990,s.47-60.
  • Pizanti, Inbar - Miri Lerner, “Examining Control and Autonomy in the Franchisor– Franchisee Relationship”International Small Business Journal, Vol 21, (2), 2003, s.131– 159.
  • Scandura, Terri A. - George B. Graen, “ Moderating Effects of Initial Leader-Member Ex- change Status on the Effects of Leadership Intervention”, Journal of Applied Psychol- ogy, Vol.69, (3), 1984 s.430-440.
  • Shane, Scott - C.Spell, “Factors for New Franchise Success”, Sloan Management Review, 1998,Vol.39, (3), s.43-50.
  • Stanworth, John , A Study of Franchising in Britain, London, England: University of West- minster, 1977, s.74.
  • Stanworth, John, ‘Customer Service Franchising a Trend on a Deviant Case’, International Small Business Journal, Vol.27, (3), 1999, s. 76.
  • Tunanen, Mika , “Franchisees’ Satisfaction: Preliminary Findings From National Study”, Academy of Marketing Studies Journal, Vol.3, (2), 1999, s.43-53.
  • Ulaş, Dilber, Franchising Sistemi, Nobel Yayın Dağıtım, 1999, Ankara.
Toplam 33 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA85DA34VH
Bölüm Makaleler
Yazarlar

Sima Nart Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2005
Yayımlandığı Sayı Yıl 2005 Sayı: 10

Kaynak Göster

APA Nart, S. (2005). Türkiye’de Franchising Sisteminin Gelişimi ve Franchise Alan Girişimcilerin İş Memnuniyeti Belirleyicilerinin Analizi Üzerine Bir Araştırma. Kocaeli Üniversitesi Sosyal Bilimler Dergisi(10), 123-149.

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