25 Nisan Pakistan-Hindistan Krizi'nin Uluslararası Medyadaki Yansımaları: Kamu Diplomasisi ve Halkla İlişkiler Açısından Bir Analiz

Öz

Çalışma, 25 Nisan 2025-11 Mayıs 2025 tarihleri arasında yaşanan Pakistan-Hindistan krizinin uluslararası basın ve Twitter/X platformundaki söylemlerini kamu diplomasisi çerçevesinde analiz etmektedir. Çalışma, her iki ülkenin kriz döneminde benimsediği iletişim stratejilerini, medya ve sosyal medya üzerinden nasıl şekillendirdiğini ele almaktadır. Yapılan analizde Hindistan'ın "terörle mücadele" ve "küresel liderlik" temalarını öne çıkarırken, Pakistan'ın "diplomatik çözüm", "mağduriyet" ve "egemenlik" vurgularıyla savunmacı bir söylem benimsediği belirlenmiştir. Araştırma, eleştirel söylem analizi yöntemiyle medya metinlerini ve resmi Twitter/X paylaşımlarını inceleyerek bu söylemlerin küresel kamuoyundaki imaj inşasına etkisini değerlendirmektedir. Bulgular, devletlerin kamu diplomasisi stratejilerinin tarihsel rekabet, kültürel bağlam ve medya dinamikleriyle şekillendiğini ortaya koymaktadır. Ayrıca, dijital medyanın kriz iletişimindeki rolü ve Türkiye'nin arabuluculuk çabaları da çalışmanın kapsamında yer almaktadır.

Anahtar Kelimeler

• Halkla İlişkiler
• Kamu Diplomasisi
• Pakistan
• Hindistan
• Söylem Analizi

The April 25 Pakistan-India Crisis In International Media: An Analysis From The Perspective Of Public Diplomacy And Public Relations

Öz

The study analyzes the discourses in international media and the Twitter/X platform regarding the Pakistan-India crisis that occurred between April 25, 2025, and May 11, 2025, within the framework of public diplomacy. It examines how both countries shaped their communication strategies during the crisis through media and social media. The analysis reveals that India emphasized themes of "counter-terrorism" and "global leadership," while Pakistan adopted a defensive discourse focusing on "diplomatic solutions," "victimhood," and "sovereignty." Using critical discourse analysis, the study evaluates media texts and official Twitter/X posts to assess their impact on global public opinion and image construction. The findings indicate that states' public diplomacy strategies are shaped by historical rivalries, cultural contexts, and media dynamics. Additionally, the role of digital media in crisis communication and Turkey's mediation efforts are also addressed within the scope of the study.

Anahtar Kelimeler

• Public Relations
• Public Diplomacy
• Pakistan
• India
• Discourse Analys

Kaynakça

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