Yıl 2016, Cilt 13 , Sayı 2, Sayfalar 0 - 0 2016-10-11

Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey

Seçil FETTAHLIOĞLU [1] , Arif Selim EREN [2] , Ömer Okan FETTAHLIOĞLU [3] , Mesut BİLGİNER [4]


Modern life urges people to meet their needs for communication faster and more effective than ever. As a result of this fact people spend more and more time in front of the computer and other means of communication. Thus, mankind moves less and the need to keep fit becomes more important. So, people involve much more in sports facilities and this means consumption of sports equipment and other tools of sports marketing.

The present study aims to investigate the effect of self-image congruity and perceived quality on the purchase intentions of Turkish football fans. In order to do so, a questionnaire which is adapted from the former studies is applied to the supporters of the teams which involve in Spor Toto Super League.

In order to analyze 316 responses, descriptive statistics, reliability, correlations, factor analysis, structural equation modelling and linear regression analysis are applied. The tests approved that a valid and reliable data set is acquired. Also the theory of the research validated in the data. Hence, the hypothesis test revealed that the data doesn’t fit with the research model. Nevertheless,it is statistically proved that perceived quality has effect on purchase intentions of the randomly selected sample.

Bölüm Makaleler
Yazarlar

Yazar: Seçil FETTAHLIOĞLU

Yazar: Arif Selim EREN

Yazar: Ömer Okan FETTAHLIOĞLU

Yazar: Mesut BİLGİNER

Tarihler

Yayımlanma Tarihi : 11 Ekim 2016

Bibtex @ { ksusbd255837, journal = {Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi}, issn = {1304-8120}, eissn = {2149-2786}, address = {}, publisher = {Kahramanmaraş Sütçü İmam Üniversitesi}, year = {2016}, volume = {13}, pages = {0 - 0}, doi = {}, title = {Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey}, key = {cite}, author = {Fettahlıoğlu, Seçil and Eren, Arif Selim and Fettahlıoğlu, Ömer Okan and Bilginer, Mesut} }
APA Fettahlıoğlu, S , Eren, A , Fettahlıoğlu, Ö , Bilginer, M . (2016). Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey . Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi , 13 (2) , 0-0 . Retrieved from https://dergipark.org.tr/tr/pub/ksusbd/issue/24103/255837
MLA Fettahlıoğlu, S , Eren, A , Fettahlıoğlu, Ö , Bilginer, M . "Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey" . Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi 13 (2016 ): 0-0 <https://dergipark.org.tr/tr/pub/ksusbd/issue/24103/255837>
Chicago Fettahlıoğlu, S , Eren, A , Fettahlıoğlu, Ö , Bilginer, M . "Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey". Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi 13 (2016 ): 0-0
RIS TY - JOUR T1 - Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey AU - Seçil Fettahlıoğlu , Arif Selim Eren , Ömer Okan Fettahlıoğlu , Mesut Bilginer Y1 - 2016 PY - 2016 N1 - DO - T2 - Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi JF - Journal JO - JOR SP - 0 EP - 0 VL - 13 IS - 2 SN - 1304-8120-2149-2786 M3 - UR - Y2 - 2021 ER -
EndNote %0 Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey %A Seçil Fettahlıoğlu , Arif Selim Eren , Ömer Okan Fettahlıoğlu , Mesut Bilginer %T Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey %D 2016 %J Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi %P 1304-8120-2149-2786 %V 13 %N 2 %R %U
ISNAD Fettahlıoğlu, Seçil , Eren, Arif Selim , Fettahlıoğlu, Ömer Okan , Bilginer, Mesut . "Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey". Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi 13 / 2 (Ekim 2016): 0-0 .
AMA Fettahlıoğlu S , Eren A , Fettahlıoğlu Ö , Bilginer M . Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey. Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi. 2016; 13(2): 0-0.
Vancouver Fettahlıoğlu S , Eren A , Fettahlıoğlu Ö , Bilginer M . Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey. Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi. 2016; 13(2): 0-0.
IEEE S. Fettahlıoğlu , A. Eren , Ö. Fettahlıoğlu ve M. Bilginer , "Symbolic Purchase in Sports Marketing: The Effect of Perceived Quality and Self-image Congruity on Intention to Purchase; A Field Study in Turkey", Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi, c. 13, sayı. 2, ss. 0-0, Eki. 2016