Body Image And Gender in Turkish Media: An Analysis of Representation

Öz

Bu araştırma Türk medyasında beden imajının temsil edilmesini ve bunun özellikle genç kadın ve erkekler arasındaki toplumsal cinsiyet algılarına etkisini incelemektedir. Çalışma, medya temsillerinin toplumsal cinsiyet stereotiplerini nasıl pekiştirerek beden imajı sorunlarına yol açtığını ve özsaygıyı nasıl etkilediğini araştırmaktadır. Popüler televizyon programları, reklamlar ve sosyal medya fenomenlerine yönelik bir içerik analizine dayanan bu çalışma, Türk medyasında ideal beden tiplerine dair toplumsal normları vurgulamaktadır. Bulgular, Türk medyasında beden imajının temsilinin geleneksel toplumsal cinsiyet rollerini pekiştirdiğini ve genç izleyiciler arasında ulaşılamaz güzellik standartlarının içselleştirilmesine katkıda bulunduğunu göstermektedir.

Anahtar Kelimeler

• Body Image
• Gender Norms
• Turkish Media
• Media Representation
• Gender Stereotypes

Türk Medyasında Beden İmajı ve Toplumsal Cinsiyet: Temsilin Bir Analizi

Öz

Bu araştırma Türk medyasında beden imajının temsil edilmesini ve bunun özellikle genç kadın ve erkekler arasındaki toplumsal cinsiyet algılarına etkisini incelemektedir. Çalışma, medya temsillerinin toplumsal cinsiyet stereotiplerini nasıl pekiştirerek beden imajı sorunlarına yol açtığını ve özsaygıyı nasıl etkilediğini araştırmaktadır. Popüler televizyon programları, reklamlar ve sosyal medya fenomenlerine yönelik bir içerik analizine dayanan bu çalışma, Türk medyasında ideal beden tiplerine dair toplumsal normları vurgulamaktadır. Bulgular, Türk medyasında beden imajının temsilinin geleneksel toplumsal cinsiyet rollerini pekiştirdiğini ve genç izleyiciler arasında ulaşılamaz güzellik standartlarının içselleştirilmesine katkıda bulunduğunu göstermektedir.

Anahtar Kelimeler

• Beden İmajı
• Toplumsal Cinsiyet Normları
• Türk Medyası
• Medya Temsili
• Toplumsal Cinsiyet Stereotipleri

Kaynakça

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