Body Image And Gender in Turkish Media: An Analysis of Representation

Ömer Gökhan Ulum

doi:10.33708/ktc.1611411

Araştırma Makalesi

Body Image And Gender in Turkish Media: An Analysis of Representation

Yıl 2025, Cilt: 8 Sayı: 1, 96 - 123, 31.05.2025

Ömer Gökhan Ulum

https://doi.org/10.33708/ktc.1611411

Öz

Bu araştırma Türk medyasında beden imajının temsil edilmesini ve bunun özellikle genç kadın ve erkekler arasındaki toplumsal cinsiyet algılarına etkisini incelemektedir. Çalışma, medya temsillerinin toplumsal cinsiyet stereotiplerini nasıl pekiştirerek beden imajı sorunlarına yol açtığını ve özsaygıyı nasıl etkilediğini araştırmaktadır. Popüler televizyon programları, reklamlar ve sosyal medya fenomenlerine yönelik bir içerik analizine dayanan bu çalışma, Türk medyasında ideal beden tiplerine dair toplumsal normları vurgulamaktadır. Bulgular, Türk medyasında beden imajının temsilinin geleneksel toplumsal cinsiyet rollerini pekiştirdiğini ve genç izleyiciler arasında ulaşılamaz güzellik standartlarının içselleştirilmesine katkıda bulunduğunu göstermektedir.

Anahtar Kelimeler

Body Image , Gender Norms , Turkish Media , Media Representation , Gender Stereotypes

Etik Beyan

Çalışma içerik analizi olduğundan etik beyan gerektirmemektedir.

Kaynakça

Açer, T. M. (2020). Gender, Power and Body Analysis through Eksi Sozluk - The New Face of Public Space. Journal of Erciyes Communication, 7(2), 767-788. https://doi.org/10.17680/erciyesiletisim.643315
Akanyıldız, R. Ç. (2010). Perfect bodies, ideal women: beauty, the female body and the construction of femininity in popular women's magazines in Turkey in the 1990s. [Master thesis, Boğaziçi University]. Archives and Documentation Centre Digital Archives. http://digitalarchive.boun.edu.tr/handle/123456789/20089
Anasari, N. (2024). The impact of physical self-concept on body image dissatisfaction in female students. Indian Social Science Journal, 13(08), 1-10. https://doi.org/10.55640/
Ando, K., Giorgianni, F. E., Danthinne, E. S., & Rodgers, R. F. (2021). Beauty ideals, social media, and body positivity: A qualitative investigation of influences on body image among young women in Japan. Body Image, 38, 358-369. https://doi.org/10.1016/j.bodyim.2021.05.001
Ata, R. N., Ludden, A. B., & Lally, M. M. (2007). The effects of gender and family, friends, and media influences on eating behaviours and body image during adolescence. Journal of Youth and Adolescence, 36, 1024-1037. https://doi.org/10.1007/s10964-006-9159-x
Atkinson, A. M., Meadows, B. R., Emslie, C., Lyons, A., & Sumnall, H. R. (2022). ‘Pretty in Pink’and ‘Girl Power’: an analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy, 101, 103547. https://doi.org/10.1016/j.drugpo.2021.103547
Bandura, A. (1977). Social Learning Theory. New Jersey: Prentice-Hall.
Beldagli, L. (2021). The Under-representation of Women in the Turkish Media Sector. Asian Journal of Information and Communications, 13(1), 116-128. https://kiss.kstudy.com/Detail/Ar?key=3950213
Blond, A. (2008). Impacts of exposure to images of ideal bodies on male body dissatisfaction: A review. Body Image, 5(3), 244-250. https://doi.org/10.1016/j.bodyim.2008.02.003
Borba, R., & Milani, T. M. (2019). Colonial intertexts: Discourses, bodies and stranger fetishism in the Brazilian media. Discourse, Context & Media, 30, 100290. https://doi.org/10.1016/j.dcm.2019.01.003
Borzekowski, D. L., & Bayer, A. M. (2005). Body image and media use among adolescents. Adolesc Med Clin, 16(2), 289-313. https://doi.org/10.1016/j.admecli.2005.02.010
Calado, M., Lameiras, M., Sepulveda, A. R., Rodriguez, Y., & Carrera, M. V. (2011). The association between exposure to mass media and body dissatisfaction among Spanish adolescents. Women's Health Issues, 21(5), 390-399. https://doi.org/10.1016/j.whi.2011.02.013
Çetin, K.B. (2014). The ‘politicization’ of Turkish television dramas. International Journal ofCommunication, 8, 2462–83. https://ijoc.org/index.php/ijoc/article/view/2749/1265
Cicchelli, V., & Octobre, S. (2021). Sociology of Hallyu Pop Culture. Springer International Publishing.
Coleman, R. (2008). The becoming of bodies: Girls, media effects, and body image. Feminist Media Studies, 8(2), 163-179. https://doi.org/10.1080/14680770801980547 ü
Cusumano, D. L., & Thompson, J. K. (1997). Body image and body shape ideals in magazines: Exposure, awareness, and internalization. Sex Roles, 37, 701-721.
Cukier, W., Gagnon, S., & Latif, R. (2021). Changing the narrative: shaping legislation to advance diversity on boards in Canada. Equality, Diversity and Inclusion: An International Journal, 40(7), 770-800. https://doi.org/10.1108/EDI-03-2019-0090
Demirtaş, B. (2024). Perceptions of male scholars toward gender: reconsidering sustainable patriarchy in Turkish academia. Turkish Studies, 25(2), 301-330. https://doi.org/10.1080/14683849.2023.2300936
Donmez-Colin, G. (2019). Women in the Cinemas of Iran and Turkey: As Images and as Image-makers. Routledge.
Daiy, K., Frieson, T., Palacio‐Londono, L., Barnes, I., Olmedo, S., Aranda, P., & Valeggia, C. (2023). Body norms, body image, and media in a market‐integrating indigenous population in Argentina: A mixed‐methods investigation. American Journal of Human Biology, 35(2). https://doi.org/10.1002/ajhb.23813
Daniels, E. A., Zurbriggen, E. L., & Ward, L. M. (2020). Becoming an object: A review of self objectification in girls. Body Image, 33, 278-299. https://doi.org/10.1016/j.bodyim.2020.02.016
Darling-Wolf, F. (2014). Imagining the global: Transnational media and popular culture beyond East and West (p. 201). University of Michigan Press.
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Türk Medyasında Beden İmajı ve Toplumsal Cinsiyet: Temsilin Bir Analizi

Yıl 2025, Cilt: 8 Sayı: 1, 96 - 123, 31.05.2025

Ömer Gökhan Ulum

https://doi.org/10.33708/ktc.1611411

Öz

Anahtar Kelimeler

Beden İmajı , Toplumsal Cinsiyet Normları , Türk Medyası , Medya Temsili , Toplumsal Cinsiyet Stereotipleri

Kaynakça

Açer, T. M. (2020). Gender, Power and Body Analysis through Eksi Sozluk - The New Face of Public Space. Journal of Erciyes Communication, 7(2), 767-788. https://doi.org/10.17680/erciyesiletisim.643315
Akanyıldız, R. Ç. (2010). Perfect bodies, ideal women: beauty, the female body and the construction of femininity in popular women's magazines in Turkey in the 1990s. [Master thesis, Boğaziçi University]. Archives and Documentation Centre Digital Archives. http://digitalarchive.boun.edu.tr/handle/123456789/20089
Anasari, N. (2024). The impact of physical self-concept on body image dissatisfaction in female students. Indian Social Science Journal, 13(08), 1-10. https://doi.org/10.55640/
Ando, K., Giorgianni, F. E., Danthinne, E. S., & Rodgers, R. F. (2021). Beauty ideals, social media, and body positivity: A qualitative investigation of influences on body image among young women in Japan. Body Image, 38, 358-369. https://doi.org/10.1016/j.bodyim.2021.05.001
Ata, R. N., Ludden, A. B., & Lally, M. M. (2007). The effects of gender and family, friends, and media influences on eating behaviours and body image during adolescence. Journal of Youth and Adolescence, 36, 1024-1037. https://doi.org/10.1007/s10964-006-9159-x
Atkinson, A. M., Meadows, B. R., Emslie, C., Lyons, A., & Sumnall, H. R. (2022). ‘Pretty in Pink’and ‘Girl Power’: an analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy, 101, 103547. https://doi.org/10.1016/j.drugpo.2021.103547
Bandura, A. (1977). Social Learning Theory. New Jersey: Prentice-Hall.
Beldagli, L. (2021). The Under-representation of Women in the Turkish Media Sector. Asian Journal of Information and Communications, 13(1), 116-128. https://kiss.kstudy.com/Detail/Ar?key=3950213
Blond, A. (2008). Impacts of exposure to images of ideal bodies on male body dissatisfaction: A review. Body Image, 5(3), 244-250. https://doi.org/10.1016/j.bodyim.2008.02.003
Borba, R., & Milani, T. M. (2019). Colonial intertexts: Discourses, bodies and stranger fetishism in the Brazilian media. Discourse, Context & Media, 30, 100290. https://doi.org/10.1016/j.dcm.2019.01.003
Borzekowski, D. L., & Bayer, A. M. (2005). Body image and media use among adolescents. Adolesc Med Clin, 16(2), 289-313. https://doi.org/10.1016/j.admecli.2005.02.010
Calado, M., Lameiras, M., Sepulveda, A. R., Rodriguez, Y., & Carrera, M. V. (2011). The association between exposure to mass media and body dissatisfaction among Spanish adolescents. Women's Health Issues, 21(5), 390-399. https://doi.org/10.1016/j.whi.2011.02.013
Çetin, K.B. (2014). The ‘politicization’ of Turkish television dramas. International Journal ofCommunication, 8, 2462–83. https://ijoc.org/index.php/ijoc/article/view/2749/1265
Cicchelli, V., & Octobre, S. (2021). Sociology of Hallyu Pop Culture. Springer International Publishing.
Coleman, R. (2008). The becoming of bodies: Girls, media effects, and body image. Feminist Media Studies, 8(2), 163-179. https://doi.org/10.1080/14680770801980547 ü
Cusumano, D. L., & Thompson, J. K. (1997). Body image and body shape ideals in magazines: Exposure, awareness, and internalization. Sex Roles, 37, 701-721.
Cukier, W., Gagnon, S., & Latif, R. (2021). Changing the narrative: shaping legislation to advance diversity on boards in Canada. Equality, Diversity and Inclusion: An International Journal, 40(7), 770-800. https://doi.org/10.1108/EDI-03-2019-0090
Demirtaş, B. (2024). Perceptions of male scholars toward gender: reconsidering sustainable patriarchy in Turkish academia. Turkish Studies, 25(2), 301-330. https://doi.org/10.1080/14683849.2023.2300936
Donmez-Colin, G. (2019). Women in the Cinemas of Iran and Turkey: As Images and as Image-makers. Routledge.
Daiy, K., Frieson, T., Palacio‐Londono, L., Barnes, I., Olmedo, S., Aranda, P., & Valeggia, C. (2023). Body norms, body image, and media in a market‐integrating indigenous population in Argentina: A mixed‐methods investigation. American Journal of Human Biology, 35(2). https://doi.org/10.1002/ajhb.23813
Daniels, E. A., Zurbriggen, E. L., & Ward, L. M. (2020). Becoming an object: A review of self objectification in girls. Body Image, 33, 278-299. https://doi.org/10.1016/j.bodyim.2020.02.016
Darling-Wolf, F. (2014). Imagining the global: Transnational media and popular culture beyond East and West (p. 201). University of Michigan Press.
DW Documentary. (2019, November 14). The social media beauty cult | DW Documentary [Video]. YouTube. https://www.youtube.com/watch?app=desktop&v=5PBs7RqPTrI
Ensonhaber. (2020). Meryem Can kimdir? YouTuber Meryem Can kaç yaşında, takipçi sayısı kaç? [Image]. Ensonhaber. https://www.ensonhaber.com/medya/meryem-can-kimdir-youtuber-meryem-can-kac-yasinda-takipci-sayisi-kac
Eyal, K., & Teleni-Harari, T. (2013). Explaining the relationship between media exposure and early adolescents’ body image perceptions: The role of favourite characters. Journal of Media Psychology, 25, 129–141. https://doi.org/10.1027/1864-1105/a000094
Figueroa, M.P. (2003). Resisting “Beauty” and Real Women Have Curves. In A. G. de Alba (Eds.), Velvet Barrios. New Directions in Latino American Cultures. Palgrave Macmillan. https://doi.org/10.1007/978-1-137-04269-9_16
Fredrickson, B. L., & Roberts, T.-A. (1997). Objectification Theory: Toward Understanding Women’s Lived Experiences and Mental Health Risks. Psychology of Women Quarterly, 21(2), 173–206. https://doi.org/10.1111/j.1471-6402.1997.tb00108.x
Gerbner, G., & Gross, L. (2017). Living with television: The violence profile. In The Fear of Crime (pp. 169-195). New York: Routledge.
Grabe, S., Ward, L. M., & Hyde, J. S. (2008). The role of the media in body image concerns among women: a meta-analysis of experimental and correlational studies. Psychological Bulletin, 134(3), 460.
Grogan, S. (2021). Body image: Understanding body dissatisfaction in men, women and children. New York: Routledge.
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Toplam 83 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	İngilizce
Konular	Kadın Araştırmaları, Sosyoloji (Diğer)
Bölüm	Makaleler
Yazarlar	Ömer Gökhan Ulum 0000-0001-7685-6356
Erken Görünüm Tarihi	30 Mayıs 2025
Yayımlanma Tarihi	31 Mayıs 2025
Gönderilme Tarihi	1 Ocak 2025
Kabul Tarihi	29 Nisan 2025
Yayımlandığı Sayı	Yıl 2025 Cilt: 8 Sayı: 1

Kaynak Göster

APA	Ulum, Ö. G. (2025). Body Image And Gender in Turkish Media: An Analysis of Representation. Akdeniz Kadın Çalışmaları ve Toplumsal Cinsiyet Dergisi, 8(1), 96-123. https://doi.org/10.33708/ktc.1611411

Kapak Resmi İndir

Makale Dosyaları

Tam Metin

Dergide yayımlanan tüm çalışmalar, kamu ve tüzel kişilerce, gerekli atıflar verilmek koşuluyla kullanıma açık olup dergide yayımlanmış çalışmaların tüm sorumluluğu yazarlarına aittir.