ADVANTAGES AND DISADVANTAGES OF DESKTOP ,PUBLlSHING IN ADVERTISING FIELD

Öz

Kaynakça

1. Bowman. J. & Renshaw, D. (1989). Desktop Pulblishing: Things Gutenberıg Never Taught You. Journal of Business Communication, 26 (1), 57-77.
2. Wrigh. D. (1990). Public Relation Quarterly, 34ı(4). 1922.
3. Tilden, S. (1987). Harnening Desktop Publishing: How to let the new technology help you do your job better. Pennington, NJ: Scott Tilden.
4. Areeliana. J. E. (19'8'8, October). Is Desktop Publisıhing Worth lt? Macworld, 5 {10). 107-115.
5. Raucci, R.A. (1988, April). Desktop Pu!blishing Cuts Printing Costs, Saving Institutions, 109:(4). 59-62.
6. McClendon, O. (1988, January). The Mouse That Roared. Planning, 54 (1), 16-20.
7. Hernbree, D. (1990, January). Warning; Computing Can Be Hazardous To Your Health. Macworld.
8. Adler, K. (198'9). Advertising Resource Handbook, East Lansing, MI.