EFFECTS OF WORLD VIEW ON ADVERTISIMENT LlKABILlTV
Abstract
Kaynakça
- Bietl, A.L., & B1ridgawater, CA. (1990). Attırlibutes of l'iikaıble TV commerctals. Journal of Advet1liSiing Research, June, 38 - 44.
- Brooker, G.W. (1981). A Comparison of the Persuaslve Effecm of MiM Humor and! Mildi Fear Alppeaıls lın Adivertlslngs. Journal of Advertislng, 10 (4), 2'9 - 40.
- canter. T.G. & Venus, P. (1980). The Effem of Humoır anı recall of a Radllo Adve,rti'sement. Journal of Broadcasting, 24 (1), 13-22.
- Deılener, Nejdet. (1990). The Effects of ReHglous Factors on Per-' celved Risk in Durable Goods Purohases Decl'sloOıS. The Journal of Consumer Mar1kteilling, Summeır. Vol. 7, No. 3, 27-38.
- Duncan, P.C. &Nelson, J~E. (1985). Effects of Humor in a Radio Adverttslnq Experiment. Journalaf Advenising, 14 (2), 33-40.
- Kearney, M. (1984). World V.iew Oa: Ohander and 8hairp.
- Ke1rllingeır, N.IE. (1986). Foundarlons of BehaVfior Reısearch 3rd Ed. Holt, Rein'ha,rt and Wlnston, tnc
- Madden, J.T.& Welnbe,rtgeır, J.G. (1982). The Effects of Humor on Attention iın Magazine' Adlveırti'sing. Jour,nal of Advertising, 14 (2).
Ayrıntılar
Birincil Dil
İngilizce
Konular
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Bölüm
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Yazarlar
Jeffrey Seıpel
Bu kişi benim
Yayımlanma Tarihi
1 Ocak 1993
Gönderilme Tarihi
-
Kabul Tarihi
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Yayımlandığı Sayı
Yıl 1993 Cilt: 11 Sayı: 1