GAZETE TASARIMINDA GÖRSEL ÇEKİM: BİR GÖZ TAKİBİ ÇALIŞMASI

Öz

Yüzey üzerindeki görsel çekim elamanlarına aracılığında, okurların görsel dikkatinin ölçülebilmesi ve değerlendirilmesi gazete tasarım sürecinde önem taşımaktadır. Gazetelerde haberlerin oluşturulması ve sayfadaki tasarımları belirli kurallar dahilinde ve bazı uygulamalar kullanılarak gerçekleşmektedir. Bu araştırmada, gazete haberlerinin ana unsurları olan fotoğraf, metin ve başlıkların, gazete okurlarının görsel çekimini nasıl etkilediğini değerlendirilmektedir

Anahtar Kelimeler

• Göz takibi,gazete okuru,görsel çekim,gazete tasarımı

VISUAL ATTRACTION IN NEWSPAPER DESIGN: AN EYE-TRACKING STUDY

Abstract

The ability to measure and evaluate the visual attention of the readers through the visual attraction elements on a surface is important in the newspaper design process. The creation of the news in newspapers and the designs on the page are done within certain rules and some applications. This research evaluates affect readers' visual attraction how news items such as photographs, texts and titles. In this experimental study, two black-white model pages are shown to participants that are designed in the dimensions commonly used in traditional media. More than 320 university students are participated this research and read newspapers who are four days a week newspaper readers. Each participant is reading a single-page newspaper sample using an eye tracking system. Readers focus on newspaper titles first, and second on visuals. Reading behavior, starting from the left, is influential in the placement of newspaper elements

Keywords

• Eye-tracking,Newspaper readership,Visual attraction,Newspaper design

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