NİTEL VE NİCEL ARAŞTIRMA YÖNTEMLERİNİN BİR ARADA KULLANILMASI “KARMA ARAŞTIRMA YÖNTEMİ”

Yıl 2016, Cilt: 24 Sayı: 2, 106 - 112, 01.06.2016

Selen Butgel Tunalı , Ömer Gözü Göktuğ Özen

Öz

Bu çalışmada nitel ve nicel araştırma yöntemlerinin, araştırmada birlikte kullanılmasını yöntem edinen, ‘karma araştırma yöntemi’ yöntem tanımı, üstünlük ve sınırlılıkları, karma araştırma yöntemi kullanım sebepleri ile karma araştırma yöntem tasarımlarına yer verilmiştir. Ayrıca, İPSOS tarafından ön testlerinde kullanılan nicel ve nitel yöntemleri birleştiren AdLab ön araştırma yöntemine de çalışmada yer verilmiştir

Anahtar Kelimeler

nitel, nicel, araştırma, karma yöntem, adlab

USING A COMBINATION OF QUALITATIVE AND QUANTITATIVE METHODS “MIXED RESEARCH METHOD”

Öz

In this study, mixed research method 's which means using a combination of quantitative and qualitative research methods in a particular research, definition, advantages and disadvantages are discussed. In addition the reason of using mixed method and mixed research method design in researches are also examined. Finally, the pre-test method that is used by IPSOS, AdLAb method, which makes combination of quantitative and qualitative research method is mentioned in this study

Anahtar Kelimeler

quantitative, qualitative, research, mixed method, adlab

Kaynakça

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