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MÜZİK VİDEOLARININ ESTETİĞİ MTV STİLİ: DESPACITO

Yıl 2021, Cilt: 29 Sayı: 2, 60 - 77, 30.06.2021

Öz

Sinemanın doğuşundan bu yana görsel estetik algılar ve anlatılar değişmekte, yeni biçimleri ortaya çıkmaktadır. Değişen anlatı biçimleri ve müzik endüstrisinin ticari başarı arayışı müzik videolarını getirmekte, dijital teknolojilerin gelişimi müzik videolarının üretimini ve dağıtımını geliştirmektedir. MTV stili kavramı, müzik videolarının estetik özelliklerini ifade etmektedir. Geleneksel anlatı sinemasının özelliklerinden farklılaşan MTV stili, görüntülerin renkler veya benzer kompozisyonlarla birbirine bağlanması, hızlı ve atlamalı kesmelere dayanması, kamera hareketleri ile devinim sağlanması, müziğin ve görüntülerin birbirini desteklemesi özelliklerini barındırmaktadır. Popüler kültürün önemli taşıyıcılarından olan müzik videoları milyarlarca insana ulaşmakta ve aynı zamanda videoların görsel estetik biçimlerini de etkilemektedir. Müzik videolarının gelişimi, dijital çekim ve kurgu sistemlerinin ortaya çıkışıyla hızlanmaktadır. Çalışmanın amacı, popüler kültürün ve dijital medyanın parçası olan müzik videolarının yapısının incelenmesi, ortaya çıkışında ve gelişiminde etkili olan faktörlerin belirlenmesi, müzik videolarının görsel estetiğini tanımlayan MTV stilinin özelliklerinin ortaya konmasıdır. YouTube’da en çok izlenen video olan Despacito müzik videosu bu kapsamda incelenmekte ve videonun içeriği, çekim ve kurgu teknikleri detaylıca analiz edilerek, MTV stili bağlamında değerlendirilmektedir.

Kaynakça

  • Banks, J. (1997a). MTV and the Globalization of Popular Culture. International Communication Gazette, 59(1), ss.43–60. https://doi.org/10.1177/0016549297059001004
  • Banks, J. (1997b). Video in the machine: the incorporation of music video into the industry. Popular Music, 16(3), ss.293–309. https://doi.org/10.1017/S0261143000008424
  • Bordwell, D. (2006). The Way Hollywood Tells It. California: University of California Press.
  • Calavita, M. (2007). “MTV Aesthetics” at the Movies: Interrogating a Film Criticism Fallacy. Journal of Film and Video, 59(3), ss.15–31. www.jstor.org/stable/20688566
  • Carson, T. (2010). Music video. Encyclopædia Britannica. https://www.britannica.com/art/music-video
  • Caston, E. (2017). “The First Cut is the Deepest” Excerpts from a Focus Group on Editing Music Videos, with Explanatory Historical and Theoretical Notes. Music, Sound, and the Moving Image, 11(1), ss.99–118. https://doi.org/10.3828/msmi.2017.6
  • Chion, M. (1994). Audio-Vision Sound on Screen (Çev; C. Gorbman). New York: Columbia University Press
  • Cook, D. A., ve Sklar, R. (2019). History of the motion picture. Encyclopædia Britannica. www.britannica.com/art/history-of-the-motion-picture
  • Dancyger, K. (2011). The Technique of Film and Video Editing. Amerika Birleşik Devletleri: Focal Press.
  • Dmytryk, E., ve Dmytryk, J. P. (2011). Sinemada Yönetmenlik, Oyunculuk, Kurgu (Çev; İ. Şener). İstanbul: Doruk Yayımcılık.
  • Eisenstein, S. (1985). Film Biçimi (Çev; N. Özön). İstanbul: Payel Yayınevi.
  • Fowler, W. (2017). The Occult Roots of MTV: British Music Video and Underground Film-Making in the 1980s. Music, Sound, and the Moving Image, 11(1), ss.63–77. https://doi.org/10.3828/msmi.2017.4
  • George, A. (2020). The most-viewed YouTube videos of all time. Digital Trends. https://www.digitaltrends.com/web/most-viewed-youtube-videos/
  • Goodwin, A. (1992). Dancing in the distraction factory: music television and popular culture. Minneapolis: University of Minnesota Press.
  • Gow, J. (1992). Music video as communication: Popular formulas and emerging genres. Journal of Popular Culture, 26(2), ss.41–70. https://doi.org/10.1111/j.0022-3840.1992.260241.x
  • Jones, S. (2005). MTV: The Medium was the Message. Critical Studies in Media Communication, 22(1), ss.83–88. https://doi.org/10.1080/0739318042000333734
  • Lotman, Y. (1999). Sinema Estetiğinin Sorunları: Filmin Semiotiğine Giriş (Çev; O. Özügül). Ankara: Öteki Yayınevi.
  • Murch, W. (2019). Göz Kırparken (Çev; İ. Canikligil). İstanbul: Jules Verne.
  • Nişancı, İ. (2018). Teoride ve Pratikte Sinemada Kurgu. İstanbul: Doruk Yayımcılık.
  • Ray, M. (2019). Live Aid. Encyclopædia Britannica. www.britannica.com/event/Live-Aid
  • Reid, M. (2005). Cinema, poetry, pedagogy: Montage as metaphor. English Teaching: Practice and Critique, 4(1), ss.60–69. https://files.eric.ed.gov/fulltext/EJ847242.pdf
  • Robinson, A. (2000). MTV, St. James Encyclopedia of Popular Culture Volume 3: K-O, Ed. S. Pendergast ve T. Pendergast içinde (ss. 435–438). Michigan: St. James Press.
  • Stefan, J. (2016). Dividation – Generative Music Video Editing. (Doktora Tezi), Griffith University, Queensland College of Art, Queensland. hdl.handle.net/10072/366957
  • Thompson, R. J., ve Allen, S. (2019). Television in the United States. Encyclopædia Britannica. www.britannica.com/art/television-in-the-United-States
  • Toprak, M. (2013). Filmin Dili Kurgu. İstanbul: Kalkedon Yayıncılık.
  • Vernallis, C. (2004). Experiencing Music Video: Aesthetics and Cultural Context. New York: Columbia University Press.
  • Vernallis, C. (2013). Unruly Media: YouTube, Music Video, and the New Digital Cinema. New York: Oxford University Press.
  • Williams, M. (1989, 13 Aralık). MTV’s Short Takes Define A New Style. The Washington Post. https://www.washingtonpost.com/archive/politics/1989/12/13/mtvs-short-takes-define-a-new-style/b2134283-89a3-47fb-877d-2fba60da4239/
  • Yurdigül, Y., ve Zinderen, İ. E. (2013). Sinema ve Televizyonda Özel Efekt. İstanbul: Doğu Kitabevi.
  • Zhang, S., Huang, Q., Jiang, S., Gao, W., & Tian, Q. (2010). Affective Visualization and Retrieval for Music Video. IEEE Transactions on Multimedia, 12(6), ss.510–522. https://doi.org/10.1109/TMM.2010.2059634

AESTHETICS OF MUSIC VIDEOS MTV STYLE: DESPACITO

Yıl 2021, Cilt: 29 Sayı: 2, 60 - 77, 30.06.2021

Öz

Since the birth of cinema, visual aesthetics perceptions and narratives have been changing and revealing new forms. Changing narrative forms and the music industry's search for commercial success bring music videos, the development of digital technologies improves the production and distribution of music videos. The concept of MTV style expresses the aesthetic features of music videos. MTV style, which differs from the features of classical Hollywood cinema, contains the features of connecting images with colors or similar compositions, fast and jump cuts, providing motion with camera movements, supporting music and images. Music videos are important carriers of popular culture and reach billions of people and also affect the visual aesthetic forms of the videos. The development of music videos is accelerated by the show up of digital shooting and editing systems. The aim of the study is to examine the structure of music videos that are part of popular culture and digital media, determining the factors that affect the emergence and development, and to reveal the features of the MTV style that defines the visual aesthetics of music videos. Despacito music video, which is the most watched video on YouTube, is examined in this context and the content of the video, shooting and editing techniques are analyzed in detail and evaluated within the context of MTV style.

Kaynakça

  • Banks, J. (1997a). MTV and the Globalization of Popular Culture. International Communication Gazette, 59(1), ss.43–60. https://doi.org/10.1177/0016549297059001004
  • Banks, J. (1997b). Video in the machine: the incorporation of music video into the industry. Popular Music, 16(3), ss.293–309. https://doi.org/10.1017/S0261143000008424
  • Bordwell, D. (2006). The Way Hollywood Tells It. California: University of California Press.
  • Calavita, M. (2007). “MTV Aesthetics” at the Movies: Interrogating a Film Criticism Fallacy. Journal of Film and Video, 59(3), ss.15–31. www.jstor.org/stable/20688566
  • Carson, T. (2010). Music video. Encyclopædia Britannica. https://www.britannica.com/art/music-video
  • Caston, E. (2017). “The First Cut is the Deepest” Excerpts from a Focus Group on Editing Music Videos, with Explanatory Historical and Theoretical Notes. Music, Sound, and the Moving Image, 11(1), ss.99–118. https://doi.org/10.3828/msmi.2017.6
  • Chion, M. (1994). Audio-Vision Sound on Screen (Çev; C. Gorbman). New York: Columbia University Press
  • Cook, D. A., ve Sklar, R. (2019). History of the motion picture. Encyclopædia Britannica. www.britannica.com/art/history-of-the-motion-picture
  • Dancyger, K. (2011). The Technique of Film and Video Editing. Amerika Birleşik Devletleri: Focal Press.
  • Dmytryk, E., ve Dmytryk, J. P. (2011). Sinemada Yönetmenlik, Oyunculuk, Kurgu (Çev; İ. Şener). İstanbul: Doruk Yayımcılık.
  • Eisenstein, S. (1985). Film Biçimi (Çev; N. Özön). İstanbul: Payel Yayınevi.
  • Fowler, W. (2017). The Occult Roots of MTV: British Music Video and Underground Film-Making in the 1980s. Music, Sound, and the Moving Image, 11(1), ss.63–77. https://doi.org/10.3828/msmi.2017.4
  • George, A. (2020). The most-viewed YouTube videos of all time. Digital Trends. https://www.digitaltrends.com/web/most-viewed-youtube-videos/
  • Goodwin, A. (1992). Dancing in the distraction factory: music television and popular culture. Minneapolis: University of Minnesota Press.
  • Gow, J. (1992). Music video as communication: Popular formulas and emerging genres. Journal of Popular Culture, 26(2), ss.41–70. https://doi.org/10.1111/j.0022-3840.1992.260241.x
  • Jones, S. (2005). MTV: The Medium was the Message. Critical Studies in Media Communication, 22(1), ss.83–88. https://doi.org/10.1080/0739318042000333734
  • Lotman, Y. (1999). Sinema Estetiğinin Sorunları: Filmin Semiotiğine Giriş (Çev; O. Özügül). Ankara: Öteki Yayınevi.
  • Murch, W. (2019). Göz Kırparken (Çev; İ. Canikligil). İstanbul: Jules Verne.
  • Nişancı, İ. (2018). Teoride ve Pratikte Sinemada Kurgu. İstanbul: Doruk Yayımcılık.
  • Ray, M. (2019). Live Aid. Encyclopædia Britannica. www.britannica.com/event/Live-Aid
  • Reid, M. (2005). Cinema, poetry, pedagogy: Montage as metaphor. English Teaching: Practice and Critique, 4(1), ss.60–69. https://files.eric.ed.gov/fulltext/EJ847242.pdf
  • Robinson, A. (2000). MTV, St. James Encyclopedia of Popular Culture Volume 3: K-O, Ed. S. Pendergast ve T. Pendergast içinde (ss. 435–438). Michigan: St. James Press.
  • Stefan, J. (2016). Dividation – Generative Music Video Editing. (Doktora Tezi), Griffith University, Queensland College of Art, Queensland. hdl.handle.net/10072/366957
  • Thompson, R. J., ve Allen, S. (2019). Television in the United States. Encyclopædia Britannica. www.britannica.com/art/television-in-the-United-States
  • Toprak, M. (2013). Filmin Dili Kurgu. İstanbul: Kalkedon Yayıncılık.
  • Vernallis, C. (2004). Experiencing Music Video: Aesthetics and Cultural Context. New York: Columbia University Press.
  • Vernallis, C. (2013). Unruly Media: YouTube, Music Video, and the New Digital Cinema. New York: Oxford University Press.
  • Williams, M. (1989, 13 Aralık). MTV’s Short Takes Define A New Style. The Washington Post. https://www.washingtonpost.com/archive/politics/1989/12/13/mtvs-short-takes-define-a-new-style/b2134283-89a3-47fb-877d-2fba60da4239/
  • Yurdigül, Y., ve Zinderen, İ. E. (2013). Sinema ve Televizyonda Özel Efekt. İstanbul: Doğu Kitabevi.
  • Zhang, S., Huang, Q., Jiang, S., Gao, W., & Tian, Q. (2010). Affective Visualization and Retrieval for Music Video. IEEE Transactions on Multimedia, 12(6), ss.510–522. https://doi.org/10.1109/TMM.2010.2059634
Toplam 30 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İletişim ve Medya Çalışmaları
Bölüm Araştırma Makaleleri
Yazarlar

Ömer Kısaoğlu 0000-0002-9657-9592

Yayımlanma Tarihi 30 Haziran 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 29 Sayı: 2

Kaynak Göster

APA Kısaoğlu, Ö. (2021). MÜZİK VİDEOLARININ ESTETİĞİ MTV STİLİ: DESPACITO. Kurgu, 29(2), 60-77.