Gıdalarda Hayvan Refahı Etiketlemesi

Yıl 2017, Cilt 10, Sayı 4, 337 - 349, 01.12.2017

Zehra BOZKURT Serdar KOÇAK

Öz

Bir gıda etiketi, ürünün özelliklerini ve diğer gıdalara göre kalite farklılıklarını yansıtır. Gıda endüstrisi için ise etiketleme sadece bilgi vermekle kalmaz, ürünlerinin piyasadaki diğer ürünlere göre avantajlarının vurgulanmasına ve bu avantajlar oluşturulurken meydana gelen ek maliyetler nedeniyle yükselen ürün fiyatını ödemesi için tüketiciyi ikna etmede etkili ve güçlü bir araçtır. Ayrıca bu etiket, toplumun ve tüketicilerin çiftlik hayvanı refahı konusundaki endişelerine ve etik satın alma isteğine yanıt vermektedir. Böylece tüketiciler hayvan refahı etiketli ürünleri gönüllü olarak satın aldıklarında çiftlik hayvanlarında refahın arttırılmasına katkı sağladıklarını düşünmektedirler. Ulusal hayvan koruma mevzuatında tanımlanmış çiftlik hayvanları için minimum refah standartları temel zorunlu etiketlemeyi oluştururken, piyasa aktörleri de hızla özel hayvan refahı kalite güvence programlarını geliştirmektedir. Hayvan refahı standartları ve çalışma prensipleri bakımından pek çok farklılık taşıyan hayvan refahı etiketleri ulusal ve uluslararası gıda ticaretinde uyum ve akreditasyon sorunlarını da beraberinde getirmektedir. Bu derlemede, hayvan refahı için gıda ürünlerinin etiketlenmesinde kamu zorunlu ve özel etikleme ile sertifikasyon ele alınmış, hayvan dostu gıda ürünleri için etiketlemenin tüketici, pazar ve uluslarası ticaret açısından önemi tartışılmıştır.

Anahtar Kelimeler

Hayvan Refahı Etiketlemesi, Kalite Güvence Programları, Pazarlama, Tüketici Tabebi

Labeling of Foods for Animal Welfare

Öz

A food label gives information about the characteristics of the food product and reflects its quality differences relative to other foods. For the food industry, labeling does not just provide information, it is also an effective tool for highlighting the advantages of labeled products compared to other products on the market and to convince consumers to pay higher prices due to the additional costs required to bring the advantages to the market. In addition, the animal welfare label responds to the concerns of the community and consumer's request for ethical food purchase. Thus, consumers think that they willing to purchase animal welfare labeled products, contributing to the welfare of farm animals. While the minimum legal welfare requirements for farm animals described in national animal welfare legislation form the basis of mandatory labeling, the market actors are also rapidly developing special animal welfare quality assurance programs. Animal welfare labels with many differences in terms of animal welfare standards and sertidication processes they contain also generated serious compliance and accreditation problems in domestic and international food trade.

Anahtar Kelimeler

Animal Welfare Labelling, Quality Assurance Scheme, Marketing, Consomer Demand

Kaynakça

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