ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR

Çağatan Taşkın; Özlem Özdemir

doi:10.20875/makusobed.302955

ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR

Öz

Online alışverişin giderek yaygınlaştığı ve tüketicilere pek çok farklı fayda sunduğu günümüzde, yoğun bir rekabet söz konusudur. Türkiye’de online alışveriş pek çok sektörü içermekle beraber, önde gelen giyim sektörüdür. Farklı pazar bölümlerini hedef alan çeşitli online giyim siteleri pazar paylarını arttırmak için etkin stratejiler oluşturmaya çalışmaktadır. Bunun için de tüketici satın alma davranışını, özellikle de planlanmadan yapılan satın alma davranışı olarak tanımlanan itkisel satın alma davranışının öncülleri arasındaki ilişkilerin tespit edilmesi önemlidir. Bu çalışmanın amacı, online giyim sektöründe itkisel satın alma davranışı ve öncülleri arasındaki ilişkileri tespit etmek ve strateji önerilerinde bulunmaktır. Araştırma modelinin testi için yapısal eşitlik modelleme kullanılmıştır. Elde edilen araştırma bulgularına göre, “seçenek çeşitliliği”, “fiyat niteliği” ve “kullanım kolaylığı” itkisel satın alma üzerinde istatistiksel olarak anlamlı bir etkisi vardır.

Anahtar Kelimeler

Online itkisel satın alma,itkisel satın alma,itkisel satın alma öncülleri,giyim sektörü

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Çağatan Taşkın Bu kişi benim
ULUDAĞ ÜNİVERSİTESİ

Özlem Özdemir
ULUDAĞ ÜNİVERSİTESİ

Yayımlanma Tarihi

31 Mart 2017

Gönderilme Tarihi

30 Mart 2017

Kabul Tarihi

21 Şubat 2017

Yayımlandığı Sayı

Yıl 2017 Cilt: 9 Sayı: 18

DOI

https://doi.org/10.20875/makusobed.302955

IZ

https://izlik.org/JA95JS92UL

Kaynak Göster

RIS / Bibtex

APA

Taşkın, Ç., & Özdemir, Ö. (2017). ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9(18), 251-270. https://doi.org/10.20875/makusobed.302955

AMA

1.Taşkın Ç, Özdemir Ö. ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR. MAKU SOBED. 2017;9(18):251-270. doi:10.20875/makusobed.302955

Chicago

Taşkın, Çağatan, ve Özlem Özdemir. 2017. “ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR”. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 (18): 251-70. https://doi.org/10.20875/makusobed.302955.

EndNote

Taşkın Ç, Özdemir Ö (01 Mart 2017) ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 18 251–270.

IEEE

[1]Ç. Taşkın ve Ö. Özdemir, “ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR”, MAKU SOBED, c. 9, sy 18, ss. 251–270, Mar. 2017, doi: 10.20875/makusobed.302955.

ISNAD

Taşkın, Çağatan - Özdemir, Özlem. “ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR”. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9/18 (01 Mart 2017): 251-270. https://doi.org/10.20875/makusobed.302955.

JAMA

1.Taşkın Ç, Özdemir Ö. ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR. MAKU SOBED. 2017;9:251–270.

MLA

Taşkın, Çağatan, ve Özlem Özdemir. “ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR”. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, c. 9, sy 18, Mart 2017, ss. 251-70, doi:10.20875/makusobed.302955.

Vancouver

1.Çağatan Taşkın, Özlem Özdemir. ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR. MAKU SOBED. 01 Mart 2017;9(18):251-70. doi:10.20875/makusobed.302955