İşletmelerde Yapay Zekâ Alanında Scopus Veritabanında Yapılan Çalışmaların Bibliyometrik Olarak Analizi

Öz

İş dünyası ve dolayısıyla işletmeler, teknolojik ilerlemeleri takip ederek rekabetçi kalmak için sürekli değişmek durumundadırlar. Günümüzde bu değişikliklerin öncü itici güçlerinden birisi yapay zekâ olarak görülmektedir. İşletmeler, büyük veri analitiği, otomasyon ve kişiselleştirilmiş müşteri deneyimi gibi alanlarda yapay zekâyı kullanarak rekabet avantajı elde edebilmektedirler. Bu çalışma, scopus veritabanında yer alan işletme, yönetim ve muhasebe kategori grubunda yayınlanan işletmelerde yapay zekâ ile ilgili yayınların bibliyometrik analizini sunmaktadır. Araştırma verileri scopus veri tabanından 1984-2023 arası yayınlanmış toplam 2802 eserin, yayın başlığı, özet, anahtar kelime ve yazar bilgilerinden oluşmaktadır. Bu veriler VOSviewer (Benzerliklerin Görselleştirilmesi) ve R Studio Biometrix paket programları ve scopus veri tabanında yer alan analiz sonuçları vasıtasıyla incelenmiştir. Araştırma sonuçları, bu konuda araştırmacılar arasında büyük bir ilgi artışının olduğunu göstermektedir. Son beş yılda, bu konuyla ilgili yayın sayısı önemli ölçüde artarak 150'den 520'ye yükselmiştir. Lecture Notes in Business Information Processing dergisi bu alanda en fazla yayın yapan ve en popüler dergi olarak öne çıkmaktadır. Araştırma yapay zekâ ile ilgili yayınların ülke olarak Amerika, Hindistan, Çin, İngiltere ve Almanya'nın önde geldiğini görülmüştür. Ayrıca en çok atıf alan yayınların Amerika, İngiltere, Hindistan, Almanya ve Avustralya tarafından yayınlandığı saptanmıştır. Bu çalışma, işletmelerde yapay zekâ kullanımı ile ilgili önemli bulguları sunmakta ve gelecekteki çalışmalara yön vermeyi amaçlamaktadır.

Anahtar Kelimeler

• Yapay Zekâ
• İşletmeler
• Scopus Veritabanı
• Bibliyometrik Analiz

Bibliometrics Analysis of Studies Carried out in Scopus Database in the Field of Artificial Intelligence in Businesses

Abstract

The business world, and therefore businesses, have to constantly change to stay competitive by following technological advances. Today, one of the leading drivers of these changes is seen as artificial intelligence. Businesses can gain competitive advantage by using artificial intelligence in areas such as big data analytics, automation and personalized customer experience. This study presents a bibliometric analysis of publications related to artificial intelligence in businesses published in the business, management and accounting category group in the Scopus database. The research data consists of article title, abstract, keyword and author information of a total of 2802 publications published between 1984-2023 from the Scopus database. These data were examined through VOSviewer (Visualization of Similarities) and R Studio Biometrix package programs and analysis results in the Scopus database. Research results show that there is a great increase in interest among researchers on this subject. Over the last five years, the number of publications on this topic has increased significantly, from 150 to 520. Lecture Notes in Business Information Processing journal stands out as the most published and popular journal in this field. The research has shown that publications on artificial intelligence are the leading countries in America, India, China, England and Germany. In addition, it was determined that the most cited publications were published by America, England, India, Germany and Australia. This study presents important findings regarding the use of artificial intelligence in businesses and aims to guide future studies.

Keywords

• Artificial Intelligence
• Businesses
• Scopus Database
• Bibliometric Analysis

Kaynakça

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